Muskegon, MI Office

Eric Lans is a CFP® with 15 years of industry experience, currently serving at Cetera Planning Partners since 2025. He previously spent 24 years with First Financial Advisors, Inc. Lans is also a member and officer of Park Tower, LLC. Cetera Planning Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients, including those nearing or in retirement. The firm uses a structured planning process that results in personalized financial plans and offers diversified portfolio management alongside supplementary services such as tax planning and estate-planning support.

James Mikesell II is a financial advisor at Cetera Planning Partners with 15 years of industry experience. He holds a Series 65 designation and previously worked at First Financial Advisors, Inc. Outside of advising, he is involved in residential and commercial real estate tenant management through his memberships in two development LLCs. Cetera Planning Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients, many of whom are approaching or in retirement. The firm employs a structured planning process that results in personalized financial plans, emphasizing diversified allocations using mutual funds and ETFs aligned with client risk tolerance.

Anthony Tidswell is a financial advisor with Cetera Planning Partners in Muskegon, MI, holding a Series 65 credential and 15 years of industry experience. He previously worked at First Financial Advisors, Inc. for 26 years before joining his current firm. Outside of advisory work, he is involved as a member in multiple commercial real estate ventures. Cetera Planning Partners offers investment advisory and financial planning services primarily to individual and high-net-worth clients, particularly those approaching or in retirement. The firm emphasizes a structured planning process with personalized financial plans and diversified portfolio management using mutual funds and ETFs aligned with client risk tolerance.