Muskegon, MI West Norton Ave. Office
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Cetera Planning Partners
Enterprise
Firm-wide stats for Cetera Planning Partners
About
Cetera Planning Partners serves individual and high‑net‑worth clients, with a notable emphasis on pre‑retirees and retirees, providing investment management, comprehensive financial planning, Social Security optimization and retirement‑related advice. The firm also offers ancillary services that are not always standard at similarly sized multi‑team firms, including tax planning and preparation, bookkeeping and payroll support, and an estate‑planning offering called Legacy Wealth Strategies delivered through a third‑party provider.
CPP’s investment process centers on diversified allocations built from mutual funds and ETFs that are matched to a client’s stated objectives and risk tolerance, beginning with a formal, document‑driven planning intake and periodic (typically annual) plan updates. Accounts may be managed on either a discretionary or non‑discretionary basis, and the brochure discloses specific features and risks for margin, pledged‑account loans and other lending arrangements (including use of third‑party providers such as TriState and Goldman Sachs).
What distinguishes the firm from many peers is its integration into a larger Cetera network and the related mix of affiliated capabilities: Cetera Investment Services and Cetera Investment Services (CIS) are described as affiliated broker‑dealer/clearing and custodial resources (CIS may act as an IRA custodian), CPP refers ERISA Section 3(38) and other pension‑related work to an affiliated advisor, and the firm makes use of bank deposit sweep programs (FlexInsured, IDSA) and other bank loan/custody arrangements that generate institutional‑level revenue sharing. The brochure also notes access to publications, conferences and other communications provided through custodians and strategic partners, and the firm explains how it coordinates with outside attorneys for estate‑planning document execution.
Based on Cetera Planning Partners
Expertise
Based on Cetera Planning Partners
Location
950 West Norton Ave., Ste. 415
Muskegon MI 49441
Advisors at this office
3
Advisors at this office
Eric L
CFP®, Series 65
Muskegon, MI
Cetera Planning Partners
Eric Lans is a Certified Financial Planner (CFP®) and holds a Series 65 license with 15 years of industry experience. He currently works at Cetera Planning Partners, joining the firm in 2025 after 24 years at First Financial Advisors, Inc. Outside of his advisory role, Lans serves as a member and officer of Park Tower, LLC in Muskegon, MI. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by offering investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm distinguishes itself through additional services such as tax planning, bookkeeping, payroll support, and estate planning under its Legacy Wealth Strategies program, integrating resources from the larger Cetera network.
James M
Series 65
Muskegon, MI
Cetera Planning Partners
James Mikesell II is a Series 65 credentialed financial advisor with 15 years of industry experience. He has worked at Cetera Planning Partners since 2025 and previously spent 15 years at First Financial Advisors, Inc. Outside of his advisory role, he is involved in residential and commercial real estate management through two family-owned entities. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, utilizing a formal planning process and diversified allocations tailored to client objectives and risk tolerance.
Anthony T
Series 65
Muskegon, MI
Cetera Planning Partners
Anthony Tidswell is a financial advisor with Cetera Planning Partners who holds a Series 65 credential and has 15 years of industry experience. He formerly worked at First Financial Advisors, Inc. for 26 years before joining Cetera Planning Partners. Outside of his advisory role, he is involved in several commercial real estate ventures as a member of multiple LLCs. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees with services including investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, utilizing diversified mutual fund and ETF allocations aligned with client objectives and risk tolerance.
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