Flagstaff, AZ Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Heffernan Advisory, Inc.
Team
Firm-wide stats for Heffernan Advisory, Inc.
About
Heffernan Advisory serves individuals and families and also accepts engagements from entities such as employer retirement plans. The firm offers an asset management program called Investment By Design™ alongside financial planning and consulting services, and may facilitate implementation through affiliated broker-dealer and insurance channels when clients elect commission or insurance products.
The firm constructs portfolios using modern portfolio theory and model allocations, primarily implemented with mutual funds and ETFs, and manages most accounts on a discretionary basis with regular rebalancing. Heffernan Advisory also uses third‑party solutions (notably Advyzon/AIM’s turnkey program and AIM’s Nucleus marketplace), may include DFA funds and liquid alternatives, and can apply tax-overlay and other portfolio-level strategies.
The brochure discloses several affiliations and marketing/referral arrangements that distinguish the firm from many peers: it is affiliated with Heffernan Financial Services, which provides pension consulting, and with Heffernan Insurance and Gĕneos, the latter functioning as the affiliated broker‑dealer for certain implementation services. The firm also describes receipt of marketing support and sponsored conference attendance from custodians and vendors, and it discloses referral fee arrangements and other marketing or promotional support that could create conflicts of interest.
Based on Heffernan Advisory, Inc.
Expertise
Based on Heffernan Advisory, Inc.
Location
809 W. Riordan Road, Suite 104
Flagstaff AZ 86001
Advisors at this office
3
Advisors at this office
Keith T
CFP®, Series 63, Series 65
Flagstaff, AZ
Heffernan Advisory, Inc.
Keith Todhunter Schaafsma is a CFP® professional with 32 years of industry experience. He is currently with Heffernan Advisory, Inc. and has previously worked at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He serves as a board member of the Riordan Mills Owners Association. Heffernan Advisory primarily serves individual and family clients, as well as entities including retirement plans, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm employs a modern portfolio theory approach using diversified model portfolios that incorporate mutual funds, ETFs, and alternative strategies tailored to client objectives.
Eric S
Series 63, Series 65
Flagstaff, AZ
Heffernan Advisory, Inc.
Eric Souders is a financial advisor at Heffernan Advisory, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses with 29 years of industry experience. He previously worked at GENEOS Wealth Management Inc. and Ascendent Financial Solutions. Outside of advisory work, he is president of an environmental holding company called Invest Like You Give a Damn and Save the Planet LLC, and serves as a superintendent at the Coconino County Fair. Heffernan Advisory serves individuals, families, and entities such as employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting services. The firm uses modern portfolio theory and model allocations primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.
Tamara K
Series 63, Series 66
Flagstaff, AZ
Heffernan Advisory, Inc.
Tamara Kinney is a financial advisor at Heffernan Advisory, Inc. with 21 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Ascendant Financial Solutions and Geneos Wealth Management, Inc. Outside of advising, she is a notary public and owns a business called Diamond Cross LLC. Heffernan Advisory primarily serves individual and family clients as well as entities, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm uses a modern portfolio theory approach with customizable model portfolios, focusing on mutual funds and ETFs, and manages accounts on a discretionary basis.
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