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Garth James Lurvey

Advisor at Prime Capital Financial — Winter Park, FL

Updated today

Credentials

CFP®, Series 66

Experience

22 years

Location

Winter Park, FL 32789

Prime Capital Financial logo

Prime Capital Financial

Enterprise

Total advisors

265

Across 72 offices

Clients per advisor

84 High

Avg AUM per client

$850,430 High

HNW client ratio

25% High

About

Garth Lurvey is a CFP® professional with 22 years of industry experience, currently serving at Prime Capital Financial. His prior roles include positions at LPL Financial, SunTrust Advisory Services, and Suntrust Investment Services. He also provides tax preparation services related to investment advice at no cost to clients. Prime Capital Financial is an SEC-registered enterprise advisory firm serving individuals, trusts, corporations, and retirement plans with a range of services including asset management, financial planning, and family office offerings. The firm employs a mix of investment strategies and delivers retirement plan solutions, supported by an affiliated accounting subsidiary that provides tax planning and bill-pay services.

Client services

Based on Prime Capital Financial

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Qualified retirement plan services, consulting services, co-advisory, selection of sub-advisors

Expertise

Based on Prime Capital Financial

Family Business Tax strategies for small businesses Wealth management General estate planning guidance Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Prime Capital Financial

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning and business planning fixed fees range from $100 to $25,000, depending on complexity. Seminar fees up to $1,000 per attendee.

Percentage

$0+: 0.25% to 2.50% (Asset Management Services fees vary between these rates depending on client and account specifics; negotiable) $0+: 0.50% to 1.85% (Sub-advisory Relationships fees; negotiable) $0+: 0.10% to 1.00% (Managed Account Allocations for Plan Participants, typical range, negotiable) $0+: 0.05% to 0.72% (Collective Investment Funds annual fees, varies by fund class and assets; e.g., Class A 0.72%, Class B 0.62%, etc.)

Commissions

Many representatives are also registered representatives of a broker-dealer and licensed insurance agents earning commissions on securities and insurance products sold separately.

Project-based

Financial planning and business consulting services: $100 to $500 per hour. Family office consulting: $500 to $750 per hour. Tax planning and consulting services: Hourly rates apply.

Performance-based

Performance-based fees charged for qualified clients (defined as having $1.1 million AUM or net worth of $2.2 million excluding primary residence). Base fee typically 0.70%. Performance fee up to 20% of capital appreciation, evaluated semi-annually with a high-water mark.

Subscriptions

Certain financial planning services may be offered on a monthly subscription basis via third-party platform (AdvicePay).

Other

Account minimum: $2,500 (varies by strategy; see types of clients section for detailed minimums) Minimum fee: Limited Advisory Services Program: minimum annual fee of $24 or 0.06% of assets (6 Bps), whichever is greater. Fee-only: Financial planning: $100 to $25,000 fixed fee; $100 to $500 per hour; or up to 1% asset-based fee (max $25,000 annually). Business planning and consulting: $100 to $25,000 fixed fee; $100 to $500 per hour (max $25,000 annually). Family office consulting: $500 to $750 per hour. Tax planning/preparation and bill pay: fixed fee and/or hourly rate billed engagements.

Location

See office

Winter Park, FL

444 W New England Ave, Suite 202

Winter Park FL 32789

Advisors at this office

1

Most active in

Florida · Texas

Work history

22 years of industry experience

Prime Capital Investment Advisors, LLC

2022 - Present • 4 years

Overland Park, KS

Private Client Services

2022 - 2024 • 2 years

Winter Park, FL

LPL Financial, LLC

2016 - 2022 • 6 years

Longwood, FL

SunTrust Advisory Services

2016 - 2016 • 1 year

Atlanta, GA

Suntrust Investment Services, Inc

2006 - 2016 • 10 years

Atlanta, GA

Truist Investment Services, INC.

2006 - 2016 • 10 years

FL

UBS Financial Services

2005 - 2006 • 1 year

Orlando, FL

Waddell & Reed

2004 - 2005 • 1 year

Maitland, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Hylton D

Series 63, Series 65, Series 6

Orlando, FL

CCLG Advisors

Hylton Davis is a financial advisor at Stirlingshire Investments with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at PFS Investments Inc. and Primerica Financial Services since 2014. Outside of his advisory role, Davis is involved in accounting and bookkeeping through his ownership of Affordable Accounting Bookkeeping & Taxes LLC and CCLG Global LLC. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and other entities, serving both non-high-net-worth and high-net-worth clients. The firm offers a broad range of investment options and employs multiple analytical methods, including quantitative, fundamental, and technical approaches, with both long- and short-term trading strategies.

Active portfolio management Annuities Retirement income strategy General retirement planning General tax planning Financial Professional Founder/Business Owner Young Professionals HENRY (High Earners, Not Rich Yet) Career Changers

Alex A

Series 66

Ocoee, FL

Cast Member Financial LLC

Alex Alonso, MBA, is the founder of Alonso Financial Planning, a fee-only independent advisory firm in Tampa, FL serving business owners and entrepreneurs. A lifelong entrepreneur who started his first company at sixteen, Alex helps founders turn their businesses into assets that can fund a lifetime of financial freedom. Whether they plan to sell, keep building, or anything in between. He specializes in S-corp distribution strategy, business cash management, tax-aware investing, and retirement plan design. Alex is a member of the XYPN network and holds an MBA with the ChFC designation in progress.

Business ownership considerations Cash flow / budgeting General estate planning guidance General retirement planning Self-Employed Founder/Business Owner Independent Contractor

James G

CFP®, Series 63, Series 65

Altamonte Springs, FL

Occidental Asset Management, LLC

James Griffin is a CFP® professional with 19 years of industry experience, currently serving at Occidental Asset Management, LLC since 2024. He previously worked at Charles Schwab Bank, SSB, Charles Schwab, and Td Ameritrade. Outside of his advisory role, he is involved in real estate through management and investment activities, including acting as a real estate agent and managing a nonprofit organization’s fund. Occidental Asset Management, LLC provides wealth management, financial planning, and portfolio management services for high-net-worth individuals and institutional clients, managing approximately $1.07 billion across roughly 900 accounts. The firm employs a range of analytical methods and utilizes third-party technology platforms to tailor investment strategies to client objectives and risk tolerances.

Active portfolio management General tax planning Tax-loss harvesting Early retirement planning Charitable giving & philanthropy Retired Military & Veterans Approaching retirement Retired

Mark A

Series 66, Series 7

Orlando, FL

Stirlingshire Investments

Mark Alarie is a financial advisor with Stirlingshire Investments in Orlando, FL, holding Series 7 and 66 designations with ten years of industry experience. His prior roles include positions at Primerica Advisors, Cetera, Regions Bank Investment Services, and Edward Jones. He also provides small business 401(k) consulting to help clients utilize qualified retirement plans. Stirlingshire RIA LLC offers discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs multiple investment analysis methods and trading strategies, providing access to a broad range of investment types and model strategies through the ADVYZON (AIM) marketplace.

Early retirement planning Retirement plans for business owners (SEP, solo 401k) Life insurance needs analysis Active portfolio management Retired Self-Employed Doctor or Medical Professional Young Professionals Approaching retirement Women Professionals Financial coaching / therapy

Dean E

Series 65, CRPC®

Orlando, FL

Hoxton Wealth

Dean Elliott is a financial advisor with Hoxton Wealth USA LLC, holding a Series 65 designation and three years of industry experience. He has worked at Hoxton Capital Management USA, LLC since 2022 and previously spent 16 years at Forth Capital. Hoxton Wealth USA LLC primarily serves individual clients with international pension assets, especially expatriates with UK pensions, as well as U.S. citizens seeking financial planning and investment management. The firm operates through a network of independent Investment Adviser Representatives and focuses on pension transfer and SIPP advisory services, portfolio management, and financial planning.

Cross-border / expatriate tax planning General retirement planning Retirement income strategy Social Security optimization Early retirement planning Self-Employed Retired Biotech Professional Doctor or Medical Professional Engineering Professional Expats Young Professionals HENRY (High Earners, Not Rich Yet) Established Professionals Retired
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Matthew H

Series 65

Orlando, FL

El Castillo Investments

Matthew Herron is a financial advisor at El Castillo Investments with a Series 65 credential and one year of industry experience. His prior work includes positions at Loews Hotels & Co, Walt Disney Co, and Rogers Communications. El Castillo Investments is a privately owned registered investment adviser providing customized, discretionary portfolio management to individual investors, business owners, pension and profit-sharing plans, and institutional clients. The firm applies Modern Portfolio Theory and fundamental analysis to build diversified portfolios tailored to client objectives, with formal quarterly reviews and discretionary trading authority under written agreements.

Active portfolio management Private / alternative investments Founder/Business Owner
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