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Gregory Keith Richards

Advisor at Merit Financial Advisors — Hershey, PA

Updated today

Credentials

CFP®, Series 66

Experience

26 years

Location

Hershey, PA 17033

Merit Financial Advisors logo

Merit Financial Advisors

Multi-team

Total advisors

284

Across 91 offices

Clients per advisor

71 High

Avg AUM per client

$897,421 High

HNW client ratio

22% Typical

About

Gregory Richards is a CFP® with 26 years of industry experience, currently advising at Merit Financial Advisors. His prior roles include positions at Purshe Kaplan Sterling Investments, Triad Advisors, and operating his own firm, Gregory Richards, LLC. Outside of financial advising, he serves as an attorney specializing in estate planning and holds leadership roles in nonprofit organizations, including as Judge Advocate for the Hershey American Legion Post 386 and Treasurer for the Valle del Sol Phase 6 Homeowners Association. Merit Financial Group, LLC manages approximately $10.6 billion and serves a diverse client base including individuals, businesses, retirement plan sponsors, and nonprofit organizations. The firm employs a long-term, diversified investment approach with customizable model portfolios overseen by a central Investment Management team and emphasizes specialized fiduciary and financial wellness services.

Client services

Based on Merit Financial Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Merit Financial Advisors

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations

Occupation focus

Based on Merit Financial Advisors

Founder/Business Owner Retired Executive

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Fee options

Fixed

Financial planning fees can be flat fees, typically not exceeding $100,000, often prorated and payable monthly or quarterly

Percentage

$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% $250,000+: 1.00%

Project-based

Up to $100,000 total for financial planning services; specific hourly rate not stated

Subscriptions

Ongoing financial planning fees payable annually, quarterly, or monthly; specific amounts not stated

Location

See office

Hershey, PA

11 E. Chocolate Avenue, Suite 201

Hershey PA 17033

Advisors at this office

2

Most active in

Louisiana · Pennsylvania

Work history

26 years of industry experience

Merit Financial Group DBA Merit Financial Advisors

2025 - Present • 1 year

Alpharetta, GA

Purshe Kaplan Sterling Investments

2025 - Present • 1 year

Albany, NY

OSAIC

2024 - 2025 • 1 year

Hershey, PA

Triad Hybrid Solutions

2016 - 2025 • 9 years

Norcross, GA

Triad Advisors, Inc.

2016 - 2024 • 8 years

Norcross, GA

Gregory Richards, LLC

2006 - 2016 • 10 years

Hummelstown, PA

First Financial Group, Inc.

2000 - 2019 • 19 years

Hummelstown, PA

National Planning Corp

2000 - 2016 • 16 years

Hummelstown, PA

James,Smith,Durkin & Connelly,Llp

1997 - Present • 29 years

Hummelstown, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Robert P

CFP®

Palmyra, PA

Wealth Quest, Ltd.

Robert Parks is a CFP® professional with 30 years of experience in financial advising. He is a partner at Parks & Company, a CPA firm, where he dedicates significant time alongside his role at WealthQuest, Ltd., an independent financial planning firm he has been associated with since 1995. WealthQuest, Ltd. provides fee-only financial planning primarily to individuals and businesses, focusing on retirement and investment planning without selling commission-based products. The firm’s approach integrates tax considerations through its close affiliation with Parks’s CPA practice and emphasizes personalized advice delivered on an hourly basis without managing client assets directly.

General retirement planning
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John R

Series 63, Series 65

Harrisburg, PA

Richards Financial

John Richards is the founder of Richards Financial, an independent investment advisory firm based in Harrisburg, PA. He holds Series 63 and Series 65 licenses and has 19 years of industry experience, including 14 years leading his own firm. Richards Financial serves individual investors, trusts, estates, businesses, pension and profit-sharing plans, and charitable foundations. The firm offers portfolio management and personalized financial advice using a combination of fundamental value analysis, trend-following, fixed-income strategies, and option-based approaches, primarily managing accounts on a non-discretionary basis with client trade approval.

Concentrated stock management Options & derivatives strategies
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Jeffrey Y

Lemoyne, PA

Yoffe Investment Management, LLC

Jeffrey Yoffe is the principal of Yoffe Investment Management, LLC, an independent firm based in Lemoyne, PA. He holds legal credentials and has 11 years of experience in investment management, alongside over three decades as an attorney operating his own law firm, Yoffe & Yoffe, P.C. His legal practice is a notable aspect of his professional background. Yoffe Investment Management, LLC provides investment management and financial planning services to individuals, trusts, estates, and charitable organizations. The firm employs a long-term investment approach based on Modern Portfolio Theory and offers integrated tax and financial planning, estate planning, and family philanthropy services.

Wealth management Charitable giving & philanthropy
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Jeffrey S

CFP®, Series 63, Series 65

Camp Hill, PA

Mercantile Advisors, LLC

Jeffrey Stouffer is a CFP® professional with 16 years of industry experience and has been the sole advisor at Mercantile Advisors, LLC since 2013. He holds Series 63 and Series 65 licenses. Mercantile Advisors, LLC provides personalized financial planning and investment management to individuals, other advisors, and small businesses, operating a registered commodity trading advisory program as well. The firm offers customized portfolios that include traditional securities and a broad range of alternative and complex instruments, supporting both discretionary advisory accounts and a client-centric hedging program under its NFA/CFTC Commodity Trading Advisor registration.

Private / alternative investments Options & derivatives strategies Real estate investing Wealth management Founder/Business Owner
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Dennis G

Series 63, Series 66

Hummelstown, PA

Csa Financial Management, Inc.

Dennis Grier is a financial advisor at Csa Financial Management, Inc. in Hummelstown, PA, with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has led Csa Financial Management since 2003, following a year at Csa Financial Group, LLC. Csa Financial Management provides asset management and financial planning services to individuals, including high-net-worth clients, as well as trusts and estates. The firm manages approximately $33.2 million in assets for about 70 clients, emphasizing strategic asset allocation, a long-term buy-and-hold approach, and non-discretionary account management that requires client approval for trades.

Income planning Annuities General tax planning
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Stephen W

Series 63, Series 65

Hummelstown, PA

Wingert Investment Management, LLC

Stephen Wingert is the sole advisor at Wingert Investment Management, LLC, an independent firm based in Hummelstown, PA. He holds Series 63 and Series 65 credentials and has 24 years of industry experience, having led his firm since 2001. Wingert Investment Management provides portfolio management services to individual clients, offering both discretionary and non-discretionary management for taxable and retirement accounts. The firm employs a value-oriented investment approach with a focus on listed equities, options, ETFs, and fixed income, managing a small client base with approximately $2.47 million in assets under management.

Active portfolio management Options & derivatives strategies
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