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James Grant Taunton

Advisor at Geneos Wealth Management, Inc. — Greenville, NC

Updated today

Credentials

CFP®, ChFC®, Series 63, Series 65

Experience

35 years

Location

Greenville, NC 27858

Geneos Wealth Management, Inc. logo

Geneos Wealth Management, Inc.

Multi-team

Total advisors

183

Across 97 offices

Clients per advisor

116 Very High

Avg AUM per client

$423,489 Low

HNW client ratio

3% Very Low

About

James Taunton is a CFP® and ChFC® with 35 years of industry experience. He is affiliated with Geneos Wealth Management, Inc. and has been with the firm for 20 years, also operating Taunton Financial since 2016. In addition to his advisory work, he serves as an industry expert witness. Geneos Wealth Management serves a diverse client base including individuals, trusts, estates, pension plans, corporations, and charitable organizations through financial planning, investment advisory, and brokerage services. The firm’s investment process involves continuous account monitoring, discretionary trading, and a variety of analytic and strategic approaches tailored to client needs.

Client services

Based on Geneos Wealth Management, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Geneos Wealth Management, Inc.

ESG / Sustainable investing Options & derivatives strategies

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Fee options

Fixed

Financial planning one-time fixed fees from $125 to $25,000; some representatives may charge flat fees for advisory accounts

Percentage

$0 - $50,000: 0.50% (fixed fee for American Funds F2 share class, not negotiable) $50,001 - $100,000: 0.60% (American Funds F2 share class tier, not negotiable) $100,001 - $500,000: 0.80% (American Funds F2 share class tier, not negotiable) $500,001+: 1.00% (American Funds F2 share class tier, not negotiable)

Commissions

Commissions charged when implementing transactions through broker-dealer services; representatives may earn commissions in separate capacity as registered representatives or insurance agents

Project-based

Financial planning hourly fees from $35 to $300 per hour

Subscriptions

Periodic financial planning fees ranging from $50 to $25,000 per period (monthly, quarterly, semi-annual, or annual)

Other

Account minimum: $5,000 Minimum fee: Minimum advisory fee of 0.50% annually (50 basis points) Fee-only: Financial planning services fees range from $125 to $25,000 one-time; $35 to $300 per hour; $50 to $25,000 periodic fees (monthly, quarterly, semi-annual, or annual)

Location

See office

Greenville, NC

127 Oakmont Drive

Greenville NC 27858

Advisors at this office

3

Most active in

North Carolina

Work history

35 years of industry experience

Taunton Financial

2016 - Present • 10 years

Greenville, NC

Jim Taunton Cfp,Clu,Chfc

2012 - 2016 • 4 years

Greenville, NC

Geneos Wealth Management, Inc.

2006 - Present • 20 years

Greenville, NC

Titan Asset Management, LLC

2002 - 2002 • 1 year

Charlotte, NC

Cetera Wealth Services, LLC

2001 - 2006 • 5 years

Greenville, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Don K

CFP®, Series 63, Series 65

Greenville, NC

Keel & Long Financial Management, LLC

Don Keel is a CFP® professional with 17 years of industry experience, currently serving at Keel & Long Financial Management, LLC since 2018. Prior to that, he worked with First Command Advisory Services and affiliated firms from 2009 to 2018. Outside of his advisory role, he is president of Don Keel Financial Group, Inc. Keel & Long Financial Management serves individual and high-net-worth clients as well as small businesses, providing discretionary and non-discretionary portfolio management, financial planning, and managed account programs. The firm tailors its advisory process to client objectives and risk tolerances and sponsors a wrap fee program, an uncommon service for a small adviser team.

Annuities
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Ashley S

Series 66, Series 63

Greenville, NC

Crossgen Wealth LLC

Ashley Stockdale is a financial advisor at Crossgen Wealth LLC with six years of industry experience. She holds the Series 66 and Series 63 designations and previously worked at Raymond James & Associates, Inc. for seven years and Vidant Medical Center for five years. CrossGen Wealth LLC provides advisory services to individuals, high-net-worth clients, trusts, estates, corporations, foundations, non-profits, and other business entities. The firm offers discretionary portfolio management, comprehensive financial planning, selection of third-party managers, pension and retirement plan consulting, and access to estate planning resources through a digital platform.

Income planning Life insurance needs analysis Disability insurance Long-term care insurance
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Thomas L

Series 63, Series 65

Greenville, NC

Keel & Long Financial Management, LLC

Thomas Long is a financial advisor with Keel & Long Financial Management, LLC, holding Series 63 and Series 65 licenses and 14 years of industry experience. He has worked at Keel & Long since 2018 and previously held roles at First Command Advisory Services and related First Command entities from 2011 to 2018. Outside of his advisory work, he serves as president of Long Financial Management, Inc. Keel & Long Financial Management serves individual and high-net-worth clients as well as small businesses, offering portfolio management, financial planning, and managed account programs. The firm uses a tailored advisory process incorporating asset allocation, dollar-cost averaging, and technical analysis, and sponsors a wrap fee program, which is uncommon among firms of its size.

Annuities
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Curtis C

Series 63, Series 65

Ayden, NC

CONE ADVISORY GROUP, INC.

Curtis Cone is a financial advisor at Cone Advisory Group, Inc. with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Symmetry Partners and AlphaStar Capital Management. Outside of advising, he manages several real estate-related business interests. Cone Advisory Group, Inc. serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing portfolio management, financial planning, and consulting. The firm emphasizes mutual funds, ETFs, model portfolios, and third-party money managers in its investment approach.

General retirement planning Income planning Cash flow / budgeting General tax planning Wealth management
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George P

CFP®, Series 65

Winterville, NC

The Journeys Group, Inc.

George Pate is a CFP® and Series 65 licensed financial advisor with six years of industry experience. He has been with The Journeys Group, Inc. since 2018 and previously worked at Wake Forest Baptist Health. Outside of his advisory role, he is a licensed insurance agent selling life insurance and annuities. The Journeys Group, Inc. provides investment supervisory services, financial planning, and third-party money manager referrals for individuals, pension and profit-sharing plans, and business entities. The firm manages approximately $63 million in non-discretionary assets, emphasizes cyclical analysis with regular portfolio reviews, and operates with a small team from a single office.

General retirement planning College savings (529s, UTMA, etc.)
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William L

Series 63, Series 66

Greenville, NC

Crossgen Wealth LLC

William Litchfield Jr. is a financial advisor with CrossGen Wealth LLC in Greenville, NC, holding Series 63 and Series 66 licenses and possessing 23 years of industry experience. Prior to joining CrossGen Wealth in 2025, he worked at Raymond James & Associates for 15 years. Outside of advisory work, he is a manager and member of Litchfield Farms LLC, an agriculture business. CrossGen Wealth provides advisory services to individuals, high-net-worth clients, trusts, estates, corporations, foundations, non-profits, and other business entities. The firm offers discretionary portfolio management, financial planning, pension consulting, and estate planning resources, implementing investment strategies primarily through Raymond James-sponsored wrap fee programs with a focus on long-term asset allocation and rebalancing.

Income planning Life insurance needs analysis Disability insurance Long-term care insurance
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