Jason Keith Branning

Advisor at Asset Dedication, LLC — Jackson, MS

Updated today

Credentials

CFP®, RICP®

Experience

27 years

Location

Jackson, MS 39211

Asset Dedication, LLC logo

Asset Dedication, LLC

Team

Total advisors

11

Across 2 offices

Clients per advisor

181 Very High

Avg AUM per client

$1,470,010 High

HNW client ratio

42% High

About

Jason Branning has spent more than two decades asking a question that most financial advisors skip past: not just whether a client has enough to retire, but whether their retirement income is truly built to last — predictable, tax-efficient, and independent of whatever the market decides to do tomorrow. That question became a framework. That framework became a published theory. And that theory is now shaping how retirement income planning is taught and practiced across the country.

Jason co-developed Modern Retirement Theory (MRT) with M. Ray Grubbs, Ph.D. — a retirement planning framework built on the principle that retirement is an absolute goal, not a relative one. You don't just want to retire. You want to stay retired. That distinction changes everything about how an income plan should be built. MRT has been published in The Journal of Financial Planning's Retirement Income Special Report — twice. Content from those works now appears in the Retirement Management Analyst textbook and is embedded in the Retirement Income Certified Professional® (RICP®) curriculum, meaning the framework Jason built is now part of the national standard for how retirement income specialists are trained.

A Practitioner, Not Just a Theorist Jason's work has been cited in Forbes, MarketWatch, CNBC, Morningstar, and Advisor Perspectives. He served on The Journal of Financial Planning's Advisory Board from 2010 to 2014 and has been a peer reviewer for the Retirement Management Journal. He has served as an expert witness in FINRA arbitration proceedings and was appointed by the Governor of Mississippi to serve on the College Savings Mississippi Board in 2014.

How He Works Every client relationship at Branning Wealth Management begins with the same belief: you shouldn't have to ask the market for permission to retire. A retirement income plan built on that principle starts with your income needs — not your portfolio — and builds a foundation of predictable income designed to cover essential expenses regardless of market conditions. Tax efficiency is built in from the start, not added as an afterthought.

Jason is a CERTIFIED FINANCIAL PLANNER™ practitioner and Retirement Income Certified Professional®. He is an honors graduate of Mississippi College with a B.A. in English and holds a Certificate in Financial Planning from Florida State University.

Client services

Based on Asset Dedication, LLC

Financial planning Portfolio management
Portfolio consulting; provides services (1), (2), & (5) above as third-party advisor or sub-advisor

Expertise

Wealth management General retirement planning

Demographic focus

Baby Boomers (Born 1946-1964)

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Fee options

AUM

1%

Flat

$3000+/engagement

Quarterly

$2500+/qtr

Location

See office

Jackson, MS

4266 I 55 North, Suite 108

Jackson MS 39211

Advisors at this office

3

Most active in

Mississippi

Work history

27 years of industry experience

Asset Dedication

2024 - Present • 2 years

Jackson, MS

Asset Dedication

2013 - 2024 • 11 years

Ridgeland, MS

CS Planning Corp

2010 - 2013 • 3 years

Portland, OR

CS Planning Corp

2009 - 2009 • 1 year

Portland, OR

Stanford Group Company

2006 - 2009 • 3 years

Jackson, MS

EFP Wealth Management

1999 - 2006 • 7 years

Jackson, MS

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Roger C

Series 65

Jackson, MS

Eversight Wealth LLC

Roger Collins is a financial advisor at Eversight Wealth LLC in Jackson, MS, holding a Series 65 designation with 10 years of industry experience. He has been with Eversight Wealth since 2015. Eversight Wealth provides investment management and financial planning primarily to individual clients, as well as trusts and private companies, serving mostly remote clients across the United States. The firm’s approach focuses on low-cost, globally diversified portfolios with inflation protection and employs strategies such as tax-loss harvesting, rebalancing, and tailored asset allocation, including the use of call options and other derivatives for some clients.

Tax-loss harvesting Retirement income strategy Social Security optimization Roth conversion strategy Charitable giving tax strategies
user avatar

Ian M

Series 63, Series 65

Jackson, MS

Dental Wealth Partners LLC

Ian Mc Ginnis is a financial advisor at Dental Wealth Partners LLC with six years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at firms including Davis Private Wealth, Northwestern Mutual, and MassMutual. Dental Wealth Partners provides investment advisory and financial planning primarily to dental professionals, offering services such as discretionary asset management, dental practice valuation, and retirement plan consulting. The firm emphasizes tailored portfolios and integrates practice transition and liquidity-event modeling with personal financial plans.

Business ownership considerations Business exit / sale strategy Equity Recipients (RS/RSU, SOP, ESPP) Charitable giving & philanthropy Roth conversion strategy Dentist

Vinicius N

CFP®, CPA

Madison, MS

Elevated Retirement Financial Services

Elevated Retirement Financial Services provides financial planning, retirement planning, and investment management. Vinicius “V” Hiratuka, CPA, CFP® is a fee-only, fiduciary financial advisor located in Madison, MS. Vinicius, who goes by “V,” founded Elevated Retirement Financial Services out of deep care for people’s financial lives in retirement. Building meaningful and constructive relationships with his clients is what he enjoys most about his work. V was born and raised in Brazil and moved to the United States in 2005. He obtained his undergraduate degree from Mississippi College and completed his graduate studies at Vanderbilt University. He is a NAPFA-Registered Advisor, a Certified Public Accountant, and a Certified Financial Planner™ Professional. He enjoys playing soccer, serving his church, reading, and spending time with his family and close friends.

Wealth management General retirement planning General tax planning Approaching retirement Dual Income Family
user avatar

Travis W

CFP®, CFA®, Series 63, Series 66

Madison, MS

Collaborative Advice

Travis Woods is a CFP® and CFA® with 16 years of industry experience, currently serving as the principal advisor at Collaborative Advice in Madison, MS. His prior work history includes roles at Purshe Kaplan Sterling Investments and Stanford Group Company. Outside of his advisory duties, he is a partner in business consulting ventures including LN Advisory Group LLC and serves as the Chief Financial Officer of Maybe Finance, Inc. Collaborative Advice is an independent, fee-only registered investment adviser that provides investment management and financial planning services to individuals and high-net-worth clients. The firm emphasizes asset allocation based on modern portfolio theory, utilizing a passive core of index funds and ETFs, and integrates fundamental analysis to tailor portfolios to clients’ objectives.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
user avatar

Dalion W

Series 65

Madison, MS

Duncan Wealth Management, LLC

Dalion Welch is a financial advisor with Duncan Wealth Management, LLC in Madison, MS, holding a Series 65 credential and over one year of experience in investment advisory. He has worked at Duncan Financial Solutions, PLLC since 2024 and Trustmark National Bank since 2012. Welch is also the founder and managing partner of Duncan Financial Solutions, PLLC, a CPA firm offering outsourced accounting, tax planning, and fractional CFO services to small businesses. Duncan Wealth Management provides fee-only investment management and financial planning services primarily for women aged 50–65 experiencing life transitions. The firm follows a passive, tax-aware investment approach based on Modern Portfolio Theory and offers dedicated 401(k) plan consulting on a non-discretionary basis.

Early retirement planning Debt management Charitable giving & philanthropy Retirement withdrawal strategies Women Professionals
user avatar

William W

Series 63, Series 66

Madison, MS

W.A. Wimberly & Associates, Inc.

William Wimberly is the principal advisor at W.A. Wimberly & Associates, Inc. in Madison, Mississippi, with 43 years of industry experience. He held a role at LPL Financial from 2008 to 2018 and has been managing his own firm since 1972. In addition to his advisory work, he is involved in insurance sales, focusing on fixed life insurance, long-term disability, and long-term care products. W.A. Wimberly & Associates provides investment advice primarily on a non-discretionary basis to individuals, closely held businesses, trusts, and estates, managing approximately $31.8 million. The firm offers a planning program called the Discovery Process, combining budgeting, retirement, estate, and succession planning, and generally recommends exchange-traded funds using Charles Schwab research and custody.

Life insurance needs analysis Long-term care insurance Medicare planning Social Security optimization Retirement income strategy Founder/Business Owner Approaching retirement Sandwich Generation
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