Asset Dedication, LLC

Jeremy Fletcher is a CFA® charterholder with 15 years of industry experience. He has been with Asset Dedication, LLC since 2010. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs its Asset Dedication strategy, which aligns equity allocations with investment-grade fixed-income securities to meet clients’ cash-flow needs, and serves a large client base with a small advisory team through standardized sub-advisory arrangements.

Jason Romero is a financial advisor at Asset Dedication, LLC with 11 years of industry experience. He holds a Series 66 designation and has worked at Asset Dedication since 2018, following prior roles at Royal Alliance and Genovese Burford & Brothers. Outside of his advisory work, he is involved in a nonprofit remote control car social club, which he founded and owns. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs an Asset Dedication strategy that aligns equity allocations with investment-grade fixed-income securities to meet clients’ cash-flow needs, supporting a large client base through standardized sub-advisory arrangements and institutional custodial platforms.

Jason Branning has spent more than two decades asking a question that most financial advisors skip past: not just whether a client has enough to retire, but whether their retirement income is truly built to last — predictable, tax-efficient, and independent of whatever the market decides to do tomorrow. That question became a framework. That framework became a published theory. And that theory is now shaping how retirement income planning is taught and practiced across the country. Jason co-developed Modern Retirement Theory (MRT) with M. Ray Grubbs, Ph.D. — a retirement planning framework built on the principle that retirement is an absolute goal, not a relative one. You don't just want to retire. You want to stay retired. That distinction changes everything about how an income plan should be built. MRT has been published in The Journal of Financial Planning's Retirement Income Special Report — twice. Content from those works now appears in the Retirement Management Analyst textbook and is embedded in the Retirement Income Certified Professional® (RICP®) curriculum, meaning the framework Jason built is now part of the national standard for how retirement income specialists are trained. A Practitioner, Not Just a Theorist Jason's work has been cited in Forbes, MarketWatch, CNBC, Morningstar, and Advisor Perspectives. He served on The Journal of Financial Planning's Advisory Board from 2010 to 2014 and has been a peer reviewer for the Retirement Management Journal. He has served as an expert witness in FINRA arbitration proceedings and was appointed by the Governor of Mississippi to serve on the College Savings Mississippi Board in 2014. How He Works Every client relationship at Branning Wealth Management begins with the same belief: you shouldn't have to ask the market for permission to retire. A retirement income plan built on that principle starts with your income needs — not your portfolio — and builds a foundation of predictable income designed to cover essential expenses regardless of market conditions. Tax efficiency is built in from the start, not added as an afterthought. Jason is a CERTIFIED FINANCIAL PLANNER™ practitioner and Retirement Income Certified Professional®. He is an honors graduate of Mississippi College with a B.A. in English and holds a Certificate in Financial Planning from Florida State University.

Sam's professional goal is simple: help families stretch their dollars and stop second-guessing financial decisions. This work is his passion. Families come to our firm looking for answers, and we're dedicated to providing clarity. Sam's clients come in asking an array of questions: When can I retire? How can I be confident it will last? What am I missing? Is there anything else I should be doing than what I'm doing now? This is much deeper than managing a portfolio. Our job is to answer your questions and use our expertise to guide you, so you know what pitfalls and opportunities may be on the horizon. Over time, clients start to feel like family, and it's our goal to treat their financial decisions with the same care we'd give our own. Sam believes this process starts with a financial plan. Not just a retirement projection, but an in-depth analysis of everything in your life with a number on it, paired with a real understanding of what matters most to you. Sam specializes in helping clients who are retired or within 10 years of retirement turn a lifetime of savings into dependable, tax-efficient income that doesn't depend on guessing what the market does next. For young families, he builds that same discipline in early: a coordinated plan bringing scattered accounts, tax strategy, and investments under one roof, so nothing gets left to chance later. He also works closely with small business owners and self-employed professionals, whose retirement planning rarely fits the typical employer-plan playbook. The right guidance, and the costly mistakes to avoid, require a different kind of expertise than most advisors bring to the table. For clients thinking beyond their own retirement, Sam helps families plan the thoughtful, tax-efficient transfer of wealth across generations, so what's been built is preserved and passed on with intention rather than lost to poor timing or an unnecessary tax bill. As a fee-only fiduciary, Sam doesn't sell products or earn commissions. His only job is to build a plan that works in your best interest, full stop. Sam is a CERTIFIED FINANCIAL PLANNER®, practitioner and a summa cum laude graduate of Mississippi State University. A native of Jackson, Mississippi, Sam is deeply rooted in the community Branning Wealth Management has served for decades. Outside the office, he's active in his local church in downtown Jackson. He and his wife, Chloe, live in Jackson and enjoy having friends over for Mahjong, gr

Brian Duvall is a CFP® with 11 years of industry experience, currently serving as a financial advisor at Asset Dedication, LLC since 2019. Prior to that, he worked at Sensible Money, LLC from 2012 to 2019. Outside of his advisory role, he teaches snowboard instruction during the winter months. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs its Asset Dedication strategy, which aligns equity allocations with investment-grade fixed-income securities through a cash-matching approach, and serves a large client base with a focus on scalable, standardized sub-advisory arrangements.

John Burns is a financial advisor with Asset Dedication, LLC in San Francisco, CA, holding Series 65 and Series 66 designations and possessing 21 years of industry experience. He has been with Asset Dedication since 2009. Asset Dedication serves individual and high-net-worth clients, trusts, estates, charitable organizations, and small institutions by providing investment management and financial planning. The firm employs an Asset Dedication strategy that aligns equity exposures with investment-grade fixed income to meet clients’ cash-flow needs, utilizing a long-term, asset-class based equity approach and a Critical Path Analysis process for financial scenario modeling.

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐦𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐩𝐫𝐞-𝐫𝐞𝐭𝐢𝐫𝐞𝐞𝐬 𝐦𝐚𝐤𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. I’m a fee-only fiduciary financial planner, as well as a CERTIFIED FINANCIAL PLANNER® professional and Chartered Financial Consultant®. I work with clients locally in the greater Jackson, MS area and virtually with clients across the U.S. Through years working in relationally focused professions, I’ve developed a genuine enjoyment for walking alongside people as they navigate important financial decisions. 𝐌𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐢𝐧 𝐨𝐧𝐞 𝐨𝐫 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬: • You feel anxious about whether you’re doing the right things with your money • You don’t want to manage every financial decision yourself • Your finances have become more complex and you want expert guidance • You simply don’t have time to research and implement every financial decision • Important financial tasks keep getting pushed off • You and your spouse want help getting aligned on financial decisions • You want a thoughtful sounding board before making major financial choices 𝐈 𝐡𝐞𝐥𝐩 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞: • How do I set and prioritize my financial goals? • How much should I have saved before buying a home or car? • Should I invest more or focus on paying down debt? • Do I have the right amount in my emergency fund? • How much should I be saving for retirement right now? • Am I investing the right way or just guessing? • Are there ways I could be saving more on taxes? • What are the biggest risks to my financial future? 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐩𝐥𝐚𝐧 𝐚𝐧𝐝 𝐚 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬, 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐨𝐫 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞.

Kristi Tidwell is a CFP® with seven years of industry experience, currently serving as a financial advisor at Asset Dedication, LLC. She has previously worked at Focus Partners Wealth, Buckingham Strategic Wealth, Advisor Allies, and The Thigpen Group. Tidwell is also the owner of New Path Planning, a firm offering divorce financial planning services. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs a cash-matching approach for income and an asset-class-based framework for equities, managing approximately $2.6 billion in discretionary assets for nearly 2,000 clients as of December 2024.

Kelly Jennings is a CFP® with 10 years of industry experience, currently serving as an advisor at Asset Dedication, LLC since 2024. Prior to this, he spent 10 years at Branning Wealth Management. Outside of his advisory role, he is the owner and managing member of Pro Bookkeeping Solutions, LLC, a bookkeeping service for small business owners. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs a cash-matching approach for income and an asset-class-based framework for equities, managing approximately $2.6 billion in discretionary assets for nearly 2,000 clients.

Daniel Yeoman is a financial advisor at Asset Dedication, LLC with 13 years of industry experience. He holds a Series 65 designation and has been with Asset Dedication since 2012. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs its Asset Dedication strategy, which aligns equity allocations with investment-grade fixed-income securities to meet clients’ cash-flow needs, and serves a large number of clients per advisor primarily through standardized sub-advisory arrangements and institutional custodial integrations.

Stephen Huxley is a Series 65-licensed financial advisor with 21 years of industry experience. He has been with Asset Dedication, LLC since 2009 and also has a long tenure with the University of San Francisco from 1973 to 2024. Asset Dedication serves individual and high-net-worth clients as well as trusts, estates, charitable organizations, and small institutions, providing investment management and financial planning. The firm implements an Asset Dedication strategy that aligns equity exposures with investment-grade fixed income to match clients’ cash-flow needs and employs a long-term, asset-class based approach.