Jackson, MS Office

Jason Branning has spent more than two decades asking a question that most financial advisors skip past: not just whether a client has enough to retire, but whether their retirement income is truly built to last — predictable, tax-efficient, and independent of whatever the market decides to do tomorrow. That question became a framework. That framework became a published theory. And that theory is now shaping how retirement income planning is taught and practiced across the country. Jason co-developed Modern Retirement Theory (MRT) with M. Ray Grubbs, Ph.D. — a retirement planning framework built on the principle that retirement is an absolute goal, not a relative one. You don't just want to retire. You want to stay retired. That distinction changes everything about how an income plan should be built. MRT has been published in The Journal of Financial Planning's Retirement Income Special Report — twice. Content from those works now appears in the Retirement Management Analyst textbook and is embedded in the Retirement Income Certified Professional® (RICP®) curriculum, meaning the framework Jason built is now part of the national standard for how retirement income specialists are trained. A Practitioner, Not Just a Theorist Jason's work has been cited in Forbes, MarketWatch, CNBC, Morningstar, and Advisor Perspectives. He served on The Journal of Financial Planning's Advisory Board from 2010 to 2014 and has been a peer reviewer for the Retirement Management Journal. He has served as an expert witness in FINRA arbitration proceedings and was appointed by the Governor of Mississippi to serve on the College Savings Mississippi Board in 2014. How He Works Every client relationship at Branning Wealth Management begins with the same belief: you shouldn't have to ask the market for permission to retire. A retirement income plan built on that principle starts with your income needs — not your portfolio — and builds a foundation of predictable income designed to cover essential expenses regardless of market conditions. Tax efficiency is built in from the start, not added as an afterthought. Jason is a CERTIFIED FINANCIAL PLANNER™ practitioner and Retirement Income Certified Professional®. He is an honors graduate of Mississippi College with a B.A. in English and holds a Certificate in Financial Planning from Florida State University.

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐦𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐩𝐫𝐞-𝐫𝐞𝐭𝐢𝐫𝐞𝐞𝐬 𝐦𝐚𝐤𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. I’m a fee-only fiduciary financial planner, as well as a CERTIFIED FINANCIAL PLANNER® professional and Chartered Financial Consultant®. I work with clients locally in the greater Jackson, MS area and virtually with clients across the U.S. Through years working in relationally focused professions, I’ve developed a genuine enjoyment for walking alongside people as they navigate important financial decisions. 𝐌𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐢𝐧 𝐨𝐧𝐞 𝐨𝐫 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬: • You feel anxious about whether you’re doing the right things with your money • You don’t want to manage every financial decision yourself • Your finances have become more complex and you want expert guidance • You simply don’t have time to research and implement every financial decision • Important financial tasks keep getting pushed off • You and your spouse want help getting aligned on financial decisions • You want a thoughtful sounding board before making major financial choices 𝐈 𝐡𝐞𝐥𝐩 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞: • How do I set and prioritize my financial goals? • How much should I have saved before buying a home or car? • Should I invest more or focus on paying down debt? • Do I have the right amount in my emergency fund? • How much should I be saving for retirement right now? • Am I investing the right way or just guessing? • Are there ways I could be saving more on taxes? • What are the biggest risks to my financial future? 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐩𝐥𝐚𝐧 𝐚𝐧𝐝 𝐚 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬, 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐨𝐫 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞.

Kelly Jennings is a CFP® with 10 years of industry experience, currently serving as an advisor at Asset Dedication, LLC since 2024. Prior to this, he spent 10 years at Branning Wealth Management. Outside of his advisory role, he is the owner and managing member of Pro Bookkeeping Solutions, LLC, a bookkeeping service for small business owners. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs a cash-matching approach for income and an asset-class-based framework for equities, managing approximately $2.6 billion in discretionary assets for nearly 2,000 clients.