Jeff Ruen is a financial advisor with Principal Financial Services in Austin, TX, holding a Series 66 designation and 26 years of industry experience. His career includes roles at Leander Wealth Management, Crystal Falls Financial Group, Principal Securities Inc., Principal Life Insurance Company, Park Avenue Securities, and Guardian Life Insurance. He serves as the president of a local high school booster club.
Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm’s advisory offerings include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.