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Krista B Baker

Advisor at Diversify Wealth Management, LLC — Sandy, UT

Updated today

Credentials

CFP®, Series 63

Experience

16 years

Location

Sandy, UT 84070

Diversify Wealth Management, LLC logo

Diversify Wealth Management, LLC

Multi-team

Total advisors

62

Across 14 offices

Clients per advisor

76 High

Avg AUM per client

$824,138 High

HNW client ratio

18% Typical

About

Krista Baker is a CFP® with 16 years of industry experience. She is currently with Diversify Wealth Management, LLC since 2024 and has prior experience at DFPG Investments, Inc. and her own tax preparation firm, Baker 3, Inc., where she serves as president. Outside of advising, she is involved as secretary/treasurer for the American Federation of Musicians Local 104. Diversify Wealth Management, LLC serves individuals, high-net-worth clients, businesses, retirement plans, and institutions, managing approximately $4.1 billion in assets. The firm emphasizes tactical diversification and asset allocation through a combination of internal and third-party strategies and provides a range of platform options and investment instruments tailored to client objectives.

Client services

Based on Diversify Wealth Management, LLC

Financial planning Portfolio management

Expertise

Based on Diversify Wealth Management, LLC

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Diversify Wealth Management, LLC

Founder/Business Owner Doctor or Medical Professional Executive

Demographic focus

Based on Diversify Wealth Management, LLC

Mid-Career Professionals

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Fee options

Fixed

Flat fees for Family Office Services, Corporate Consulting Services, and fixed project fees for financial planning

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%

Project-based

Hourly fees up to $400 per hour, negotiated between client and advisor

Other

Fee-only: Hourly fees up to $400/hour; fixed project fees; fixed annual fees; flat fees for Family Office and Corporate Consulting services

Location

See office

Sandy, UT

9017 S Riverside Dr Suite 210

Sandy UT 84070

Advisors at this office

6

Most active in

Utah

Work history

16 years of industry experience

Diversify Wealth Management, LLC

2024 - Present • 2 years

Sandy, UT

DFPG Investments, Inc.

2016 - Present • 10 years

South Jordan, UT

Baker 3, Inc.

2009 - Present • 17 years

Salt Lake City, UT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Chad B

Series 63, Series 66

Sandy, UT

Harvest Lane Investment Partners, Llc.

I'm Chad Butler, founder of Harvest Lane Investment Partners LLC, a fee-only fiduciary firm in Sandy, Utah. My clients pay me directly. Nobody else does. I spent my career on the institutional side of the business, at Fidelity, John Hancock, Voya and Transamerica, then served as Chief Market Strategist and Investment Officer at Global Retirement Partners. I started Harvest Lane to bring that discipline to individual families. I work with attorneys and law-firm partners, airline pilots, families planning across generations, and people handling an inheritance, a settlement or the sale of a business. I also give second opinions on portfolios people already own. We can meet in Sandy or by video.

Wealth management Inherited wealth Concentrated stock management Liquidity event planning Multi-generational wealth transfer Founder/Business Owner Attorney Airline Pilot Doctor or Medical Professional Established Professionals Approaching retirement
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Alan F

CFP®, CRPC®, Series 7, Series 66

Midvale, UT

Everspire

Alan Faerber is a CFP® professional with 17 years of experience in the financial services industry. He currently serves as a Senior Financial Planner at TomiPlan and previously worked at Charles Schwab, TD Ameritrade Investment Management, and Scottrade. TomiPlan is a financial planning firm that guides consumers through the planning process without offering securities or financial products.

General retirement planning Retirement income strategy Income planning Social Security optimization Medicare planning

Roy J

CFP®, Series 63, Series 66

Midvale, UT

Everspire

Roy Jones is a CFP® professional and MBA with a Graduate Certificate in Financial Planning. With 26 years of financial services experience, he serves as CEO of Everspire and its affiliated firms, MHL Investments, E6 Portfolios, and TomiPlan. Everspire is an SEC-registered investment adviser with more than $289 million in discretionary assets under management. The firm serves individuals, families, businesses, charitable organizations, and retirement plans through a dedicated-advisor model centered on goals- and cash-flow-based financial planning. Everspire’s investment philosophy integrates low-cost, globally diversified core portfolios, daily tax-loss harvesting capabilities, and tax-aware alternative strategies designed to support each client’s broader financial plan.

Private / alternative investments Wealth management Tax-loss harvesting Factor investing / smart beta Concentrated stock management Self-Employed Founder/Business Owner Engineering Professional Scientific Professional Educators, Teachers, and Academics Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Riley H

CFP®, Series 65

Lehi, UT

Tech Wealth, LLC

Riley Hale is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at Tech Wealth, LLC, where he has worked since 2019. Prior to founding Tech Wealth, he held roles at Amicus Financial Advisors, Zions Wealth Management, and Canopy Tax. Outside of advising, he has experience in tax assistance services and has worked with BYU Soccer Camp and Utah Valley University. Tech Wealth, LLC primarily serves individuals and families, including employees of technology companies, high-net-worth individuals, and small businesses. The firm provides financial planning and wealth management with a focus on equity compensation, tax and retirement planning, and estate support, employing a Modern Portfolio Theory approach using low-cost, globally diversified index ETFs and mutual funds.

Equity Recipients (RS/RSU, SOP, ESPP) Tax strategies for small businesses General retirement planning Tax-loss harvesting College savings (529s, UTMA, etc.) Technology Professional Founder/Business Owner
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Branden V

Series 63, Series 65

Salt Lake City, UT

Steward Financial Services, LLC

Branden Vernon is a financial advisor at Steward Financial Services, LLC in Salt Lake City, UT, with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Steward Financial Services since 2010. In addition to his advisory role, Vernon is a licensed insurance agent involved in insurance product sales. Steward Financial Services serves individuals, trusts, charities, business entities, and pension plans with fee-based portfolio management, financial planning, and pension consulting. The firm employs a mix of tactical allocation and passive strategies across a broad range of instruments and offers an active pension consulting practice that includes benchmarking, monitoring third-party providers, and participant education under the Pension Protection Act.

Retirement income strategy Income planning Active portfolio management Founder/Business Owner Retired
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Jaron P

CFP®, Series 63, Series 65

Salt Lake City, UT

JHP Planning, LLC

Jaron Poulson is a CFP® professional with 25 years of industry experience. He is the sole advisor at JHP Planning, LLC, an independent firm he founded after nearly a decade at Commonwealth Financial Network and previous roles at Mass Mutual Investors Services and other firms. JHP Planning, LLC provides investment advisory and financial planning services to individuals, high-net-worth clients, and pension or profit-sharing plans. The firm utilizes model allocations and third-party strategist portfolios, focusing on modern portfolio theory and quantitative analysis, and offers estate-planning services through a third-party provider.

General estate planning guidance Annuities Income planning
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