Diversify Wealth Management, LLC logo

Diversify Wealth Management, LLC

Updated today

Client AUM

$3,889,106,209

Clients

4,719

Advisors

62

across 14 offices

About

Diversify Wealth Management, LLC provides investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services to individuals, high‑net‑worth clients, businesses, retirement plans, and other institutions. The firm reports approximately $4.1 billion in assets under management and delivers advice through a team of more than 50 investment adviser representatives using written engagement agreements.

The firm’s investment approach emphasizes tactical diversification, asset allocation, and a mix of internal and third‑party strategies, and it offers multiple platform options (AMS, OMS, DMS, VMS, and TMS) that range from advisor‑managed accounts to curated model and sub‑advisor solutions. Diversify implements a wide range of instruments, including exchange‑traded funds, mutual funds (including an American Funds F‑2 Wealth Accumulator option), equities, bonds, structured notes, options strategies, and illiquid alternative investments when appropriate to a client’s objectives and ERISA role.

Noteworthy features include the consolidation of several legacy RIAs into an enterprise owned by Falcon Park Capital and affiliations that extend beyond typical advisory arrangements, such as an affiliated broker‑dealer (DFPG Investments), an affiliated insurance entity, and management ownership interests in an alternative investment sponsor (Wade Read Capital). The firm discloses several potential compensation sources that are less common among peers — including solicitation or promoter arrangements for private funds, sponsor due‑diligence fees, and related referral or placement payments — items prospective clients should review in the Form ADV brochure.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Doctor or Medical Professional Executive

Demographic focus

Mid-Career Professionals

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Fee options

Fixed

Flat fees for Family Office Services, Corporate Consulting Services, and fixed project fees for financial planning

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%

Project-based

Hourly fees up to $400 per hour, negotiated between client and advisor

Other

Fee-only: Hourly fees up to $400/hour; fixed project fees; fixed annual fees; flat fees for Family Office and Corporate Consulting services

Main office

See office

10876 S River Front Pkwy, Suite 600

South Jordan UT 84095

Advisors at this office

10

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Caliber Wealth Management, LLC · Diversify Wealth Management, LLC · Firstpurpose Wealth LLC · Key Advisors Wealth Management · Ljcooper Wealth Advisors · Perspective Financial Services

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

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Uma K

Series 63, Series 66

South Jordan, UT

Diversify Wealth Management, LLC

Uma Khandkar is a financial advisor at Diversify Wealth Management, LLC with five years of industry experience. Prior to joining Diversify in 2026, she worked at Fidelity Investments for six years and has a background in real estate as a realtor. She is a partner in a real estate-related business. Diversify Wealth Management serves individuals, high-net-worth clients, businesses, retirement plans, and institutions, offering investment management, financial planning, and fiduciary services through a team of more than 50 advisors. The firm emphasizes tactical diversification and asset allocation using a variety of investment strategies and platforms.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Michael M

CFP®, Series 63, Series 65

South Jordan, UT

Diversify Wealth Management, LLC

Michael Mc Cabe is a CFP® professional with four years of industry experience, currently affiliated with Diversify Wealth Management, LLC. His prior roles include positions at DFPG Investments, LLC, Fox & Company Wealth Management, and Capita Financial Network. Outside of his advisory work, he also works as a delivery driver for UberEats and Grubhub. Diversify Wealth Management serves individuals, high-net-worth clients, businesses, and institutions, offering investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services. The firm employs a tactical diversification approach using a variety of internal and third-party strategies across multiple platform options.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Kenneth B

CFP®, Series 66

Orem, UT

Diversify Wealth Management, LLC

Kenneth Bown is a CFP® with 21 years of industry experience, currently serving as an advisor at Diversify Wealth Management, LLC. His prior experience includes roles at DFPG Investments, Inc. and LJCOOPER Capital Management, LLC. Outside of financial advising, he owns an accounting and tax services business. Diversify Wealth Management provides investment advisory and planning services to individual and high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach across multiple platforms, including mutual funds, private equity, and alternative investments, with both discretionary and non-discretionary management options.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Stephen L

Series 66

Charlotte, NC

Diversify Wealth Management, LLC

Stephen Litman is a financial advisor at Diversify Wealth Management, LLC with four years of industry experience. He holds a Series 66 designation and has worked previously at Stifel and Compass. Outside of his advisory role, he is involved in performance coaching for real estate agents and leads a business focused on helping Compass agents organize their CRMs and manage virtual assistant support. Diversify Wealth Management provides investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services to a diverse client base, including individuals and institutions. The firm employs a tactical diversification and asset allocation approach, utilizing a wide range of investment instruments and multiple platform options to meet client objectives.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Celeste K

CFP®, Series 65

Orem, UT

Diversify Wealth Management, LLC

Celeste Kennard is a CFP® and Series 65-licensed financial advisor with six years of industry experience. She currently works at Diversify Wealth Management, LLC and previously held roles at FirstPurpose Wealth and Medicus Wealth Planning. Diversify Wealth Management, LLC offers investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services to individuals, high-net-worth clients, businesses, retirement plans, and institutions. The firm manages approximately $4.1 billion in assets and employs a team-based approach with a focus on tactical diversification, asset allocation, and a variety of investment strategies across multiple platforms.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Derek F

CFP®, Series 63

Orem, UT

Diversify Wealth Management, LLC

Derek Farley is a CFP® with five years of industry experience, currently serving as a financial advisor at Diversify Wealth Management, LLC. His prior roles include positions at FirstPurpose Wealth, Blue Barn Wealth, and LJCooper Wealth Advisors. Outside of advising, he is a content creator and editor for StockMotion, LLC, a company developing an educational app for students and young professionals. Diversify Wealth Management provides investment advisory and planning services to a broad client base including individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach across multiple platforms and offers services such as financial planning, family office consulting, and portfolio management.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Stacey B

Series 63, Series 65

South Jordan, UT

Diversify Wealth Management, LLC

Stacey Banks is a financial advisor at Diversify Wealth Management, LLC in South Jordan, UT, holding Series 63 and Series 65 licenses. She has one year of experience in financial advising and previously worked for Kohl’s Inc. for 21 years. Diversify Wealth Management provides investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services to individuals, high-net-worth clients, businesses, retirement plans, and other institutions. The firm manages approximately $4.1 billion in assets and employs a tactical diversification approach using a range of internal and third-party strategies across multiple platform options.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Nathan H

Series 63, Series 65

South Jordan, UT

Diversify Wealth Management, LLC

Nathan Huntsman is an advisor at Diversify Wealth Management, LLC with Series 63 and Series 65 credentials and four years of industry experience. His prior work includes roles at Utah Valley University, Walmart, the Church of Jesus Christ of Latter Day Saints, and Simpalo Snacks. Diversify Wealth Management, LLC serves individuals, high-net-worth clients, businesses, retirement plans, and institutions with investment management, financial planning, and fiduciary services. The firm manages approximately $4.1 billion in assets and employs a tactical diversification approach, utilizing a range of internal and third-party strategies across multiple platform options.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Eliza C

Series 65

Orem, UT

Diversify Wealth Management, LLC

Eliza Campbell is a financial advisor at Diversify Wealth Management, LLC with one year of industry experience. She holds a Series 65 designation and has worked at Caliber Wealth Management, Dakota Wealth Management, and held academic roles at Brigham Young University and Harvard Business School. Diversify Wealth Management provides investment advisory and planning services to a diverse client base including individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach and offers a range of services including financial planning, family office consulting, and portfolio management across multiple account types.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Todd H

Series 66

Maricopa, AZ

Diversify Wealth Management, LLC

Todd Hills is a financial advisor at Diversify Wealth Management, LLC with eight years of industry experience. He holds a Series 66 designation and has worked previously at Goldman Sachs & Co., Edward Jones, and Bruce A Lefavi Securities, Inc. Outside of his advisory role, he is involved with Diversify Insurance, Inc., where he sells life insurance as part of client financial plans. Diversify Wealth Management provides investment advisory and planning services to a diverse client base, including individuals, high-net-worth clients, business owners, and institutions. The firm employs a tactically diversified investment approach across multiple platforms, offering portfolio management, financial planning, and consulting services tailored to clients’ objectives.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Krista B

CFP®, Series 63

Sandy, UT

Diversify Wealth Management, LLC

Krista Baker is a CFP® with 16 years of industry experience. She is currently with Diversify Wealth Management, LLC since 2024 and has prior experience at DFPG Investments, Inc. and her own tax preparation firm, Baker 3, Inc., where she serves as president. Outside of advising, she is involved as secretary/treasurer for the American Federation of Musicians Local 104. Diversify Wealth Management, LLC serves individuals, high-net-worth clients, businesses, retirement plans, and institutions, managing approximately $4.1 billion in assets. The firm emphasizes tactical diversification and asset allocation through a combination of internal and third-party strategies and provides a range of platform options and investment instruments tailored to client objectives.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Taylor O

Series 65

Orem, UT

Diversify Wealth Management, LLC

Taylor Olsen is a financial advisor at Diversify Wealth Management, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at FirstPurpose Wealth for nine years. Outside of his advisory role, Olsen is a tax manager and partner at FirstPurpose Tax, providing tax and accounting services to clients. Diversify Wealth Management offers investment advisory and planning services to a diverse client base, including individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach across multiple platforms and provides both discretionary and non-discretionary management aligned with clients’ objectives and fiduciary requirements.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Andreas C

Series 65

Lewes, DE

Diversify Wealth Management, LLC

Andreas Caruso is a financial advisor at Diversify Wealth Management, LLC, holding a Series 65 credential. He joined the firm in 2025 and is based in Lewes, Delaware. Prior to his advisory role, his background includes multiple periods of full-time education at the University of Delaware and experience in various positions outside the financial industry. Diversify Wealth Management provides investment advisory and planning services to a diverse client base including individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm uses a tactically diversified investment approach across multiple platforms, incorporating mutual funds, equities, fixed income, ETFs, private equity, and alternative strategies, with discretionary and non-discretionary management aligned to clients’ objectives.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Brad W

CFP®, Series 63, Series 65

85014, AZ

Diversify Wealth Management, LLC

Brad Wilson is a CFP®-certified financial advisor with Diversify Wealth Management, LLC, bringing three years of industry experience. Prior to joining Diversify Wealth Management in 2025, he worked at Intel for 24 years. He serves as a board member and officer for the Phoenix chapter of Dream Factory, a nonprofit organization. Diversify Wealth Management provides investment advisory and planning services to individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach across multiple platforms, including advisor-managed portfolios and curated models, with an emphasis on due diligence and alignment with clients’ objectives.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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Alexander H

CFP®, Series 63, Series 65

Orem, UT

Diversify Wealth Management, LLC

Alexander Haviland is a CFP® with 11 years of industry experience, currently serving at Diversify Wealth Management, LLC since 2024. He previously worked at DFPG Investments, Inc. and LJCooper Capital Management. He holds ownership in an accounting and tax services firm and serves on the board of a warehouse provider, performing financial analysis. Diversify Wealth Management, LLC provides investment management, financial planning, retirement plan fiduciary services, corporate consulting, and family office services to individuals, high-net-worth clients, businesses, retirement plans, and other institutions. The firm employs a tactical diversification and asset allocation approach, utilizing a variety of investment instruments and multiple platform options across a team of more than 50 advisers.

Private / alternative investments Options & derivatives strategies Active portfolio management Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Doctor or Medical Professional Executive Mid-Career Professionals
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