Luis Francisco Rosa

Advisor at Savvy — New York, NY East 11th Street

Updated today

Credentials

CFP®, EA

Experience

22 years

Location

New York, NY 10003

Savvy logo

Savvy

Multi-team

Total advisors

199

Across 145 offices

Clients per advisor

23 Very Low

Avg AUM per client

$1,062,133 High

HNW client ratio

25% Typical

About

I came to the U.S. from the Dominican Republic when I was 11 years old. As an immigrant, I had to learn two languages: English, and money. I did not learn personal finance concepts at home or in school, so I can relate to professionals who are advancing in their careers as they plan for their futures, yet feel a certain inadequacy around money.

Seeing my parents' journey to create a better life for us inspired me to do better, not only for myself, but for others looking to build a better financial future for themselves. I personally observed how much harder it can be for women. My mother had to do very physical jobs her whole life, while also raising 6 kids (me, my brother, and four sisters) and taking care of elderly parents. She also outlived my dad, which further compounded the need for her financial security.

I became a CERTIFIED FINANCIAL PLANNER™ professional in order to help other First Gen wealth creators like myself pursue their goals. I do my best to keep it simple, so no fancy jargon or investment terms. It’s all about your vision of success and how I can help you on your way to building a better financial future.

I look forward to meeting you and learning more about your goals and aspirations.

Luis Rosa is an investment advisor representative registered with Savvy Advisors, Inc. (“Savvy”). All investment advisory services offered by Luis Rosa are offered through Savvy. Build a Better Financial Future LLC is an independent marketing brand name used by Luis Rosa for advertising and marketing purposes only. Build a Better Financial Future LLC and Savvy are not related or affiliated. For more information about Savvy, please visit our website.

All advisory services are offered through Savvy Advisors, Inc. (“Savvy Advisors”), an investment advisor registered with the Securities and Exchange Commission (“SEC”). Savvy Wealth Inc. (“Savvy Wealth”) is a technology company and the parent company of Savvy Advisors. Savvy Wealth and Savvy Advisors are often collectively referred to as “Savvy”.

Client services

Based on Savvy

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

General tax planning Retirement income strategy Wealth management

Occupation focus

Based on Savvy

Founder/Business Owner Executive

Demographic focus

Gen X (Born 1965-1980) Immigrants

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Fee options

AUM

See Website for Asset-Based Fee Structure

Flat

Hourly, Asset Based Planning, & Tax Planning Options Available

Hourly

$400

Location

See office

New York, NY East 11th Street

41 East 11th Street, 2 Floor

New York NY 10003

Advisors at this office

17

Most active in

Connecticut · New York

Work history

22 years of industry experience

Savvy

2025 - Present • 1 year

Las Vegas, NV

Origin Investment Advisory LLC

2024 - 2026 • 2 years

Boston, MA

Build A Better Financial Future

2020 - 2026 • 6 years

Los Angeles, CA

Equity Prime Mortgage

2018 - 2019 • 1 year

Manahawkin, NJ

Retirement Wealth Advisors

2017 - 2020 • 3 years

Henderson, NV

Zeiders Enterprises

2017 - 2022 • 5 years

Woodbridge, VA

Platinum Home Mortgage

2017 - 2018 • 1 year

New York, NY

Haydel, Biel & Associates

2016 - 2017 • 1 year

Pasadena, CA

Arete Wealth Management LLC

2016 - 2017 • 1 year

Chicago, IL

Build A Better Financial Future (dbaWhileAtRetirementWealthAdv)

2016 - 2020 • 4 years

Henderson, NV

Coltrain Funding Group

2012 - 2017 • 5 years

Hauppauge, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jori G

Series 7, Series 63, Series 65, Series 24

New York, NY

Guzhuna Asset Management

Jori Guzhuna is a financial strategist and founder of Guzhuna Asset Management, an independent registered investment advisory firm serving a select clientele of entrepreneurs, executives, and multi-generational families. His philosophy is rooted in a disciplined bottom-up approach to wealth management. Every client engagement begins with risk management and asset protection—ensuring the foundation is secure—followed by strategic tax mitigation. From there, planning expands into investment strategy, capital deployment, and long-term legacy design. Operating under a fiduciary standard, Jori provides objective, conflict-free advice with no proprietary products or commission-driven incentives. His work integrates institutional-grade investment access with advanced planning techniques, enabling clients to preserve, grow, and transfer wealth with precision. He is also recognized for implementing sophisticated investment approaches typically reserved for institutional environments. These strategies are designed to enhance efficiency, manage downside exposure, and create more controlled outcomes across varying market conditions—while remaining aligned with each client’s overall risk profile and objectives. Known for discretion and strategic clarity, Jori architects comprehensive financial structures designed to withstand complexity and deliver enduring results across generations.

General tax planning Business sale tax planning Wealth management Active portfolio management Entity structure planning (LLC, S-Corp) Executive Doctor or Medical Professional Founder/Business Owner Real Estate Professional Self-Employed HENRY (High Earners, Not Rich Yet) Established Professionals Approaching retirement

Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Equity compensation tax strategy Business ownership considerations RSUs / ISOs / NSOs Wealth management Technology Professional Founder/Business Owner Executive Self-Employed Established Professionals Gen Y/Millennials (Born 1980-1995) Gen X (Born 1965-1980) Gen Z (Born 1996-2010) Young Families
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Christopher G

CFA®

Jersey City, NJ

Atherean Asset Management LLC

Christopher Gething founded Atherean Asset Management LLC in 2014 as an independent investment advisory firm after working as a financial adviser at various firms including MetLife Securities since 2006. He is also the managing member of the general partner to the Atherean Value Fund, LP, a value-oriented long-short equity fund which was formed in 2023. Prior to working in investment management he worked as an engineer at companies including ABAQUS, Inc, now part of Dassault Systèmes. He is a CFA charterholder and a member of the New York Society of Security Analysts, and is also a Certified Financial Planner practitioner. He has Sc.B. and Sc.M. degrees in engineering from Brown University, and did graduate work at the Massachusetts Institute of Technology, where he was a member of Sigma Xi. Atherean Asset Management LLC offers investment advisory, portfolio management, and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, corporations, trusts, and investment funds. The firm manages customized separately managed accounts and a private pooled vehicle, Atherean Value Fund, LP, using an equity-centered approach that combines strategic asset allocation, tactical adjustments, and fundamental valuation.

Active portfolio management Concentrated stock management Founder/Business Owner Retired

Cameron W

CFP®, EA

New York, NY

Willcox Wealth Management

Originally from Massachusetts, I now reside in New York City with my wife, Carolina. My interest in personal finance began shortly after graduating college, during my time working for the Boston Red Sox. While the role provided a memorable experience, I quickly realized how challenging it was to navigate employee benefits, manage a budget, and begin saving—especially in a high-cost city. That experience revealed a significant knowledge gap, which I set out to fill through self-study and a deep dive into personal finance literature. Over time, that curiosity evolved into a clear professional purpose: to help others gain clarity and confidence in their financial lives. Following my time in sports, I spent several years working in various client-facing roles across the financial services industry. I gained experience at a regional bank, a large brokerage firm, and most recently, a national Registered Investment Advisor (RIA). Each role offered valuable insight into different areas of the financial world, and collectively, they reinforced my desire to create something more personal and client-centered. I founded Willcox Wealth Management with the goal of providing clear, unbiased financial advice rooted in trust, education, and long-term relationships. I am a CERTIFIED FINANCIAL PLANNER™ (CFP®) and an Enrolled Agent (EA), which allows me to serve clients not only in a comprehensive planning capacity but also with specialized tax expertise before the IRS.

Retirement income strategy Social Security optimization RSUs / ISOs / NSOs AMT mitigation Wealth management Technology Professional Retired Baby Boomers (Born 1946-1964) Mid-Career Professionals Established Professionals Approaching retirement

David W

CFP®, ChFC®, Series 66

Great Neck, NY

The WealthPlan LLC

David Warshaw is a CFP® and ChFC® with 20 years of industry experience. He is the principal advisor at The WealthPlan LLC, an independent firm based in Great Neck, NY. Prior to founding The WealthPlan LLC and WealthPlan Risk Management LLC in 2020, he worked at Blueprint Wealth Alliance LLC and American Portfolios Financial Services, Inc. Warshaw is also a licensed insurance agent, focusing on life insurance, fixed annuities, and related products. The WealthPlan LLC provides discretionary portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, and business entities. The firm manages approximately $73.8 million in assets and offers customized portfolio construction based on client goals, time horizons, and risk tolerance, incorporating a range of investment strategies and advising on held-away workplace accounts and digital asset custody.

Founder/Business Owner
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Cyrus E

Series 65

Glen Ridge, NJ

Eslami & Co. Wealth Management, LLC

Cyrus Eslami is the principal advisor at Eslami & Co. Wealth Management, LLC, an independent firm based in Glen Ridge, NJ. He holds a Series 65 designation and has one year of industry experience. Outside of his advisory role, he is the founding engineer at Warmer, a company that develops AI-powered software to streamline financial advisor workflows, and he independently develops automated and semi-automated mid-frequency trading strategies in U.S. futures markets. Eslami & Co. provides discretionary investment management and financial planning services to individuals and high-net-worth clients using a blended active/passive approach across ETFs, mutual funds, and alternative risk premia. The firm incorporates tax-aware overlay strategies via third-party Sub-Advisors and manages client portfolios with a focus on verification and ongoing monitoring of these engagements.

Tax-loss harvesting Active portfolio management Passive / index investing Retirement income strategy Business exit / sale strategy
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