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Mario Uyboco

Advisor at Simplicity wealth

Updated today

Location

La Verne, CA

Credentials

Series 63, Series 65

Industry experience

28 years

About

Mario Uyboco is a financial advisor at Simplicity Wealth with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at LifePro Asset Management and VOYA Financial Advisors. In addition to his advisory work, he serves as an adjunct professor at Cal Poly University, teaching supply chain management and internet web application development. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operations solutions, including a Managed Account Program and customizable asset management software.

Client services

Based on Simplicity wealth

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Simplicity wealth

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees for financial planning services; determined on case-by-case basis.

Percentage

$0+: 0.10% to 2.00% annually (advisory fees based on assets under management, range varies by client) $0+: 0.10% to 0.60% annually (Platform Fee for Managed Account Program, varies by selected services of Adviser) $0+: 0.00% to 1.00% annually (Model Manager Fee, varies by manager and strategy) $0+: 0.00% to 1.00% annually (Independent Manager Fee, varies by independent manager)

Commissions

Advisors may accept commissions for sales of insurance products independent of advisory services.

Project-based

Hourly fees for financial planning services; determined on case-by-case basis.

Other

Fee-only: Fixed or hourly fees for financial planning services; fees negotiable and based on case-by-case basis; typically paid in arrears.

Location

La Verne, CA

Most active in

California · Texas

Work history

Simplicity Wealth

2025 - Present (1 year)

LifePro Asset Management, LLC

2020 - 2025 (5 years)

VOYA Financial Advisors

2014 - 2020 (6 years)

Cal Poly University

2004 - Present (22 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Suzanne C

Series 63, Series 65

Ontario, CA

Seen Consulting LLC

Suzanne Chen is the principal of SEEN Consulting LLC, an independent advisory firm based in Ontario, California. She holds Series 63 and Series 65 licenses and has 27 years of industry experience, including prior roles at Golden State Advisors, LLC and Amber Systems Technologies. SEEN Consulting LLC provides discretionary portfolio management and financial consulting to individual and high-net-worth clients, managing approximately $52 million across about 32 accounts. The firm combines technical and fundamental analysis with modern portfolio theory to construct diversified portfolios and conducts monthly account reviews while offering financial consulting at no additional charge.

Wealth management Real estate investing
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Richard C

Series 65

Monrovia, CA

Diversified Financial Management Group, LLC

Richard Cornfield is a financial advisor with Diversified Financial Management Group, LLC, holding a Series 65 designation and 14 years of industry experience. He has worked at Diversified Financial Management Group since 2010. In addition to his advisory role, he is involved in the sale of insurance company products. Diversified Financial Management Group is an independent registered investment adviser serving a broad clientele, including high-net-worth individuals, business owners, and clients nearing or in retirement. The firm recommends third-party portfolio managers and emphasizes asset-allocation strategies focused on capital preservation, while integrating financial planning and offering insurance and planning solutions such as life insurance, annuities, and life settlements.

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Retirement income strategy Long-term care insurance
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Omar S

Series 65, Series 66

Rancho Cucamonga, CA

Santa Cruz Financial

Omar Shallan is a financial advisor with Santa Cruz Financial, holding Series 65 and Series 66 licenses. He operates from Rancho Cucamonga, CA, and has experience in providing investment advice and financial planning. Santa Cruz Financial serves individual clients by offering non-discretionary portfolio management and comprehensive financial planning on an hourly basis. The firm employs a long-term, passive investment approach focused on diversified allocations to large-cap equities, dividend-growth stocks, and high-quality bonds while avoiding speculative or highly leveraged instruments.

General retirement planning Passive / index investing Cash flow / budgeting
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Saad E

Series 63, Series 65

Ontario, CA

XEL

Saad El Hajjaoui is a financial advisor with Xel Wealth Management, Inc. in Ontario, CA, holding Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Falcon Wealth and JPMorgan Chase Bank N.A. Outside of advising, he is a partner at Olve Branch Medical Corp, a medical billing and practice consulting firm where he assists with financial matters and relationship management. Xel Wealth Management is an independent, single-advisor firm managing approximately $8.5 million for around 34 clients, including individuals, high-net-worth clients, and business entities. The firm offers discretionary portfolio management and financial planning services, employing a diversified investment approach that integrates fundamental, quantitative, technical analysis, and modern portfolio theory, along with a wrap fee program and tax planning services.

Options & derivatives strategies Tax-loss harvesting Wealth management Founder/Business Owner
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Timothy C

CFA®, Series 63, Series 65

San Dimas, CA

Cheng Wealth Management, LLC

Timothy Cheng is the principal of Cheng Wealth Management, LLC in San Dimas, CA, with 11 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Cheng has led his independent firm since 2014, applying his background in institutional research to his practice. Cheng Wealth Management, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and pension and profit-sharing plans. The firm emphasizes strategic asset allocation and enhanced indexing with a focus on diversification, low-cost mutual funds, and the use of alternative assets, serving a small client base with quarterly portfolio monitoring and rebalancing.

Passive / index investing Private / alternative investments
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Matthew L

Series 65

Baldwin Park, CA

Matthew H. Lam, CPA

Matthew Lam is the principal of Matthew H. Lam, CPA, where he has provided tax and accounting services since 2015. He holds a Series 65 designation and has six years of experience in the financial industry. His prior experience includes roles at several accounting firms and a brief tenure at Intuit Inc. The firm offers discretionary portfolio management alongside accounting services under the same business name. Matthew H. Lam, CPA serves individuals, corporate pension and profit-sharing plans, charitable trusts, foundations, and other trusts. The firm’s investment approach is based on fundamental analysis and a long-term, buy-and-hold strategy with periodic rebalancing and tax-loss harvesting available upon request.

Tax-loss harvesting Active portfolio management
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