user avatar

Micheal David Heckman

Advisor at RFG Advisory, LLC — Ludington, MI

Updated today

Credentials

CFP®, Series 66

Experience

17 years

Location

Ludington, MI 49431

RFG Advisory, LLC logo

RFG Advisory, LLC

Multi-team

Total advisors

191

Across 86 offices

Clients per advisor

90 High

Avg AUM per client

$295,694 Very Low

HNW client ratio

7% Low

About

Micheal Heckman is a CFP® professional with 17 years of industry experience, currently serving at RFG Advisory, LLC since 2019. His prior experience includes roles at Ameriprise Financial Services, Inc. and Edward Jones. Outside of his financial advisory work, Micheal is the chief instructor and curriculum designer at West Shore Combat Arts, a martial arts and fitness studio. RFG Advisory provides investment advisory and planning services to a diverse range of clients, including individual and high-net-worth investors, retirement plans, and institutional clients such as investment companies and government entities. The firm’s investment approach primarily uses discretionary management and a variety of model strategies, including firm-managed ETFs, direct indexing, and third-party platforms.

Client services

Based on RFG Advisory, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on RFG Advisory, LLC

Options & derivatives strategies Private / alternative investments Tax-loss harvesting

Occupation focus

Based on RFG Advisory, LLC

Founder/Business Owner Executive Retired

Demographic focus

Based on RFG Advisory, LLC

Women Professionals Mid-Career Professionals

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fees for financial planning and consulting services up to $50,000 negotiated per engagement

Percentage

$0+: up to 2.35% annually (varies by Financial Advisor; schedules are flat, linear, or tiered; negotiated individually) $0+: up to 0.50% RFG annual platform fee (included in total advisory fee) $0+: 0% to 1.00% strategist fee by manager (if applicable) $0+: Sub-adviser fee for Bluemonte Funds: 0.15% annually $0+: Retirement Plan Consulting fees not exceeding 1.00% of plan assets under management, negotiated case-by-case $0+: Annuity management fees up to 1.15% annually (billed quarterly advance) $0+: SMArtX accounts under $10,000 incur additional $10/month platform fee

Commissions

Some Financial Advisors are also registered representatives and receive commissions for sale of securities and insurance products; RFG receives portion for administrative support

Project-based

Hourly charges are possible for consulting but specific rates not disclosed

Other

Minimum fee: $12.50 non-refundable quarterly Account Service Fee deducted from Client accounts held at Fidelity, Pershing and Schwab; $10 per month platform fee for accounts under $10,000 under SMArtX platform Fee-only: Flat fees up to $50,000 for financial planning and consulting services, negotiated between Financial Advisor and Client

Location

See office

Ludington, MI

5726 W Us 10

Ludington MI 49431

Advisors at this office

2

Most active in

Michigan

Work history

17 years of industry experience

RFG Advisory, LLC

2019 - Present • 7 years

Ludington, MI

Private Client Services

2019 - 2024 • 5 years

Ludington, MI

West Shore Combat Arts

2016 - Present • 10 years

Ludington, MI

Ameriprise Financial Services, Inc.

2013 - 2019 • 6 years

Ludington, MI

Edward Jones

2009 - 2013 • 4 years

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Dennis B

Series 63, Series 65

Ludington, MI

Investment Initiatives, LLC

Dennis Brown is the sole advisor at Investment Initiatives, LLC in Ludington, MI. He holds Series 63 and Series 65 licenses and has 16 years of industry experience, including roles at North Nassau Advisors, LLC and Equitas America, LLC. He has led Investment Initiatives since 2014. Investment Initiatives provides fee-based investment advice and financial planning to a diverse client base, including individuals, institutions, pension plans, and charitable organizations. The firm combines institutional consulting with actively managed strategies such as options and margin trading, offering tailored portfolios guided by written investment policy statements.

Options & derivatives strategies Active portfolio management Founder/Business Owner
user avatar

Jana P

Series 63

Ludington, MI

Plaisier Financial Group LLC

Jana Plaisier is a financial advisor with Plaisier Financial Group LLC in Ludington, MI, holding a Series 63 designation and 39 years of industry experience. She has operated her own financial advisory firm since 2002 and is involved in related businesses including tax preparation and affiliate marketing. Additionally, she serves as a skincare consultant for Rodan and Fields on a limited basis. Plaisier Financial Group provides portfolio supervisory services, investment advice, and financial planning to individuals, retirement accounts, charitable organizations, and business entities. The firm customizes investment recommendations based on client objectives and risk tolerance, emphasizing diversification and continuous account monitoring.

Life insurance needs analysis
user avatar

Jonathan L

Series 65

Ludington, MI

Middle Coast Investing LLC

Jonathan Liss is a financial advisor with Middle Coast Investing LLC holding a Series 65 designation. He has five years of experience as a contributor at Seeking Alpha. Middle Coast Investing serves individual and high-net-worth clients by offering discretionary portfolio management and tailored advisory services. The firm employs strategic ETF allocation and active equity strategies, managing a diverse range of instruments with regular portfolio reviews and client meetings.

Passive / index investing Active portfolio management
user avatar

Elizabeth D

Series 63, Series 65

Ludington, MI

Harborfront Financial Group

Elizabeth De Kuiper is a financial advisor at Harborfront Financial Group with 27 years of industry experience. She holds Series 63 and Series 65 designations and has worked at LPL Financial for over 20 years prior to joining Harborfront in 2024. Harborfront Financial Group provides investment management, financial planning, and retirement-plan consulting to individual and high-net-worth clients. The firm uses a combination of fundamental, technical, cyclical, and economic analysis alongside strategic asset allocation and offers services through various LPL Financial advisory programs.

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Raymond J

CFP®, Series 63, Series 65

Ludington, MI

Harborfront Financial Group

Raymond Janish is a CFP® with 30 years of industry experience. He currently serves at Harborfront Financial Group, joining the firm in 2024 after 22 years with LPL Financial LLC. Outside of his advisory work, he is involved in farming beef cattle for 4-H through Janish Farms LLC. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm employs a range of investment strategies, including long-term asset allocation and shorter-term trading, and utilizes discretionary model portfolios and third-party strategies through LPL Financial-sponsored programs.

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Daniel S

Series 65

Ludington, MI

Middle Coast Investing LLC

Daniel Shvartsman is the sole advisor at Middle Coast Investing LLC, an independent registered investment adviser based in Ludington, MI. He holds a Series 65 designation and has two years of industry experience. His prior work includes roles at Investing.com and Shortman Studios, as well as eight years contributing to Seeking Alpha. Middle Coast Investing LLC manages approximately $12.1 million in client assets, serving individual and high-net-worth clients with discretionary portfolio management. The firm employs both passive, index-based ETF strategies and actively managed stock portfolios, incorporating inverse and leveraged funds as part of its investment approach.

Passive / index investing Active portfolio management
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)