Rick Kent is a CFP® professional with 28 years of industry experience, currently serving at Merit Financial Advisors in Alpharetta, GA. He has worked at firms including LPL Financial, Lifestyle Planning Solutions, Purshe Kaplan Sterling Investments, and MFG Securities. Outside of his advisory role, he is CEO and owner of Mentoro Group, LLC, a holding company, and also owns a holding company for a boat.
Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors serving individuals, businesses, retirement plan sponsors, and institutions. The firm employs a long-term, diversified investment strategy using model portfolios and modular sleeves, overseen by an internal Investment Management team and committee, while allowing advisors to tailor portfolios on various platforms.