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Susan Winker Maline

Advisor at Cetera Planning Partners — North Platte, NE

Updated today

Credentials

Series 65

Experience

3 years

Location

North Platte, NE 69103-1269

Cetera Planning Partners logo

Cetera Planning Partners

Enterprise

Total advisors

319

Across 151 offices

Clients per advisor

15 Very Low

Avg AUM per client

$848,315 High

HNW client ratio

31% High

About

Susan Maline is a financial advisor at Cetera Planning Partners with three years of industry experience. She holds a Series 65 credential and has previously worked at Avantax Planning Partners, Inc. Outside of financial advising, she serves as secretary for McChesney Martin Sagehorn, P.C., a public accounting firm, and is involved in managing a community BMX track through 308 BMX, Inc. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, financial planning, Social Security optimization, and retirement-related advice. The firm integrates additional services such as tax planning and preparation, bookkeeping, payroll support, and estate-planning solutions through a third-party provider, utilizing a document-driven planning process with diversified mutual fund and ETF allocations.

Client services

Based on Cetera Planning Partners

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Cetera Planning Partners

Retirement income strategy Social Security optimization General retirement planning General tax planning

Demographic focus

Based on Cetera Planning Partners

Approaching retirement Retired

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Fee options

Percentage

$0+: up to 1.65% maximum (Advisor Fee) +: up to 0.05% maximum (Admin Fee including overlay manager fees) +: up to 0.90% maximum (Strategist Fee varies by strategist) +: up to 0.40% maximum (Optional Services Fee, varies by service)

Location

See office

North Platte, NE

101 S Chestnut St., Suite 1, Po Box 1269

North Platte NE 69103-1269

Advisors at this office

1

Most active in

Nebraska

Work history

3 years of industry experience

Cetera Planning Partners

2026 - Present • 1 year

El Segundo, CA

Avantax Planning Partners, Inc.

2023 - 2026 • 3 years

El Segundo, CA

McChesney Martin Sagehorn, P.C.

1995 - Present • 31 years

North Platte, NE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Echo P

ChFC®, Series 63, Series 66, CLU®, RICP®

North Platte, NE

ECHO Financial LLC

My Goal is to help my clients live the best life possible with the money and resources they have, helping them pass those assets on to their loved ones or business colleagues with the values and goals that are of the utmost importance to them. Since financial decisions reveal the condition of the heart, I choose to use my gifts to serve others. Including debt management were needed to help clients start growing assets. To serve and to educate clients on financial principles. I know from experience that those who manage their finances according to financial wisdom and principles will experience contentment under all economic conditions. Over the years, I have discovered that all people have values; they generally care about the world and the people in it. Desire to make it a better place and through their own plans can be generous to others. Our home office is in Arnold Nebraska with a satellite office in North Platte Nebraska.

Business succession planning Retirement income strategy Debt management Long-term care insurance Multi-generational wealth transfer Retired Self-Employed Educators, Teachers, and Academics Union Employee Government Employee Mid-Career Professionals Approaching retirement Retired Behavioral coaching / decision support
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Darrel S

Series 63, Series 65

North Platte, NE

First Nebraska Financial Services

Darrel Smith is a financial advisor at First Nebraska Financial Services with 44 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at First Nebraska Advisory LLC since 2019, following nineteen years at Royal Alliance Associates, Inc. Smith serves as a board member of the Nebraska Golf Association, participating in quarterly meetings and volunteering at golf tournaments. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily through mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis with regular reviews and rebalancing.

Wealth management Retirement income strategy
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John S

Series 63

North Platte, NE

First Nebraska Financial Services

John Smith is a financial advisor with First Nebraska Financial Services, holding a Series 63 designation and 44 years of industry experience. He has worked at First Nebraska Advisory LLC since 2019 and previously spent 19 years with Royal Alliance Associates, Inc. Smith also serves as Chairman and President of First Nebraska Financial Services, Inc. and holds a Notary Public license. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach using mutual funds and model portfolios, generally managing client accounts on a non-discretionary basis.

Wealth management Retirement income strategy
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Mitchell S

Series 63, Series 66

North Platte, NE

First Nebraska Financial Services

Mitchell Smith is a financial advisor at First Nebraska Financial Services with 15 years of industry experience. He holds Series 63 and Series 66 designations. His prior experience includes eight years at OppenheimerFunds Distributor, Inc. and ongoing roles at First Nebraska Advisory LLC and OSAIC. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to a range of clients including individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily using mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis.

Wealth management Retirement income strategy
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Troy F

Series 63, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Troy Fry is a financial advisor with Professional Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. He previously worked at Wells Fargo Investments and Wells Fargo Bank, with tenures of 10 and 21 years respectively. Outside of finance, he assists with event setup and teardown for weddings in Hastings, Nebraska. Professional Financial Advisors, LLC serves individuals, pension and profit-sharing plans, trusts, estates, foundations, and other entities through discretionary portfolio management, financial planning, and retirement consulting. The firm integrates investment management with accounting and specialized retirement consulting, operating across seven offices and managing approximately $614 million in assets for over 2,000 clients.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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Mark M

CFP®, Series 66

North Platte, NE

Professional Financial Advisors, LLC

Mark Mayfield is a CFP® professional with eight years of industry experience, currently serving as an advisor at Professional Financial Advisors, LLC since 2020. His previous roles include positions at LPL Financial LLC, Securities America Advisors, Securities America Inc., and Tomorrow's Money. In addition to his advisory work, Mayfield is an independent insurance agent licensed in life and annuities, sickness/accident and health, and variable contracts. Professional Financial Advisors, LLC is an SEC-registered firm that offers discretionary portfolio management, financial planning, and retirement plan consulting to a diverse client base including individuals, institutions, and government entities. The firm employs a combination of fundamental, technical, and cyclical analysis to create tailored asset allocation strategies and manages approximately $770 million across more than 3,300 clients.

Annuities Retirement income strategy General retirement planning Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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