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William Francis Muller

Advisor at Common Cents Planning — Glen Mills, PA

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

32 years

Location

Glen Mills, PA 19342-1127

Common Cents Planning logo

Common Cents Planning

Team

Total advisors

6

Across 2 offices

Clients per advisor

75 High

Avg AUM per client

$1,100,363 Typical

HNW client ratio

32% Typical

About

William Muller is a CFP® professional with over 31 years of experience in the financial services industry. He has been working with Commonwealth Financial Network and Planning Directions, Inc. dba Common Cents Planning since 2005. Muller is also a co-owner and CEO of Common Cents Planning, Inc. Common Cents Planning serves individual and high-net-worth clients by providing investment management and comprehensive financial planning services, including retirement plan and IRA advice. The firm manages approximately $542 million across 450 clients, emphasizing customized investment policy statements and fundamental analysis to create tailored portfolios.

Client services

Based on Common Cents Planning

Financial planning Portfolio management Pension consulting

Expertise

Based on Common Cents Planning

General retirement planning Income planning

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Fee options

Fixed

0.65% for household assets between $5 million and $7 million; 0.55% for $7 million to $10 million; 0.45% for over $10 million; fees negotiable over $25 million

Percentage

$0 - $500,000: 1.00% annually $500,000 - $1,000,000: 0.85% annually $1,000,001+: 0.75% annually

Project-based

$250 per hour for financial planning services

Other

Account minimum: $500,000

Location

See office

Glen Mills, PA

239 Baltimore Pike

Glen Mills PA 19342

Advisors at this office

5

Most active in

Pennsylvania · Texas

Work history

32 years of industry experience

Commonwealth Financial Network

2005 - Present • 21 years

Waltham, MA

Planning Directions, Inc. DBA Common Cents Planning

2005 - Present • 21 years

Glen Mills, PA

Vanguard Advisers

2000 - 2005 • 5 years

Malvern, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

John K

Series 65

Paoli, PA

Milvian Bridge Advisory

John Kroger is the founder of Milvian Bridge Advisory, an independent investment advisory firm based in Paoli, Pennsylvania. He holds a Series 65 and earned both a Bachelor of Science in Finance and an MBA with a concentration in Finance from Fairfield University. He is also a graduate of Malvern Preparatory School. His professional background includes experience with Daylesford Abbey, Stone Bay Holdings, and Hampton Inn. Milvian Bridge Advisory provides portfolio management, financial planning, and investment consulting to individuals, families, high-net-worth clients, retirement accounts, trusts, estates, and business owners. The firm operates as a fiduciary and fee-only adviser, emphasizing disciplined portfolio construction, diversification, thoughtful asset allocation, tax-aware decision-making, and advice tailored to each client’s goals, circumstances, and long-term objectives.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Passive / index investing Active portfolio management Founder/Business Owner Established Professionals HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Approaching retirement Retired

James L

CFP®, CFA®

Wilmington, DE

StratFI

I’m Delaware’s only professional futurist and the founder of StratFI, a boutique investment advisory firm built around a simple question: “What happens next?” Before launching StratFI, I served as lead portfolio manager for a multi-family office working with inherited wealth families. At the start of my career, I worked as a financial planner for what is now Ameriprise. Today, StratFI provides active investment management for active people — particularly professionals and retirees focused on building, preserving, and navigating long-term wealth. I work with a limited number of clients to maintain meaningful relationships and deliver a highly personalized experience. Clients receive direct access to their portfolio manager, customized investment strategies, and thoughtful guidance. All client assets are custodied with Charles Schwab. StratFI operates as a fee-only fiduciary, meaning no commissions and no conflicts of interest. To maintain a high standard of service and customization, we typically work with clients who have $500,000 or more in investable assets.

Active portfolio management Options & derivatives strategies ESG / Sustainable investing Wealth management
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Wayne W

ChFC®, Series 63, Series 65

Wilmington, DE

WealthPlan Investment Management LLC

Wayne Wagner Jr. is a Chartered Financial Consultant (ChFC®) with 30 years of experience in the financial services industry. He is currently with WealthPlan Investment Management LLC and has held previous roles at WealthPLAN Partners, Securities America Inc., LPL Financial, and Ascend Financial Services. Outside of his advisory work, he serves on the advisory board of the American Society of Pharmacovigilance Physicians, hosts the Envizion More Podcast covering investing, business, and life topics, and is involved in ventures including solar panel projects, franchising, and equipment leasing. WealthPlan Investment Management LLC is an SEC-registered firm with a team of 29 professionals managing approximately $2.18 billion in assets. The firm offers comprehensive financial planning, investment management, and retirement services to individuals, high-net-worth clients, and institutional investors, utilizing model-based strategies across a broad range of asset classes and employing a mix of proprietary and third-party investment solutions.

Wealth management Equity compensation tax strategy RSUs / ISOs / NSOs Concentrated stock management Tax-loss harvesting Biotech Professional Pharmacist Doctor or Medical Professional Scientific Professional Sales Professional Young Professionals Mid-Career Professionals Career Changers Established Professionals
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Jason P

AIF®, Series 24, Series 7, Series 63, Series 66

Conshohocken, PA

STIFEL

Jason Pepe is a financial advisor with Stifel in Conshohocken, PA, holding a AIF designation and Series 7, 24, 55, 63 and 66 designations and 23 years of industry experience. Stifel serves a broad range of clients including individuals, institutional clients, and charitable organizations, providing brokerage and investment advisory services supported by a proprietary investment methodology developed by its Investment Strategy Group.

General retirement planning Income planning Active portfolio management Retirement withdrawal strategies Charitable giving & philanthropy

Jeffrey K

Series 66, AIF®, Series 7

Chadds Ford, PA

Brandywine Financial Advisors

Jeffrey Kropp is a financial advisor with OSAIC, holding a Series 66 designation and 19 years of industry experience. His prior roles include positions at Woodbury Financial Services, Market Street Wealth Management, USA Financial Securities Corporation, and Patriot Financial Group. He is also the owner of Brandywine Financial Advisors, a sole proprietorship offering life and health insurance and fixed annuities. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm employs a comprehensive investment process integrating risk-tolerance assessments, asset allocation software, and portfolio optimization tools, offering both discretionary and non-discretionary management across a wide range of investment products.

Annuities General retirement planning Income planning Passive / index investing ESG / Sustainable investing Founder/Business Owner Executive Retired
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Beth D

CFP®, Series 63

Malvern, PA

Plumtree Financial Planning

Beth Dandrea is a Certified Financial Planner™ with 13 years of industry experience and has operated her own firm, Beth D'Andrea, Financial Planner, LLC, for 19 years. She is affiliated with Plumtree Financial Planning, an independent firm based in Malvern, PA. Plumtree Financial Planning offers comprehensive financial planning and portfolio management tailored to individuals and families. The firm emphasizes long-term, goal-based planning and provides ongoing and project-based advice without taking custody of client assets, operating primarily on a fee-only, non-discretionary basis.

General tax planning General estate planning guidance Cash flow / budgeting
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