Common Cents Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$497,364,264
Clients
452
Advisors
6
across 2 offices
About
Common Cents Planning advises individual and high‑net‑worth clients on investment management and comprehensive financial planning, including retirement plan/IRA advice and written financial plans. The firm manages roughly $542 million for about 450 clients and provides both discretionary and non‑discretionary portfolio supervision with periodic client reporting.
The firm’s investment process emphasizes client‑specific investment policy statements and fundamental analysis to construct tailored portfolios, with routine reviews and custodial reporting through major service providers. Common Cents Planning discloses that certain recommendations — for example IRA rollovers and use of third‑party managers or product sponsors — can create conflicts of interest tied to its service relationships and compensation arrangements.
What distinguishes the firm from many peers is its operational alignment with Commonwealth (and the related transition following Commonwealth’s acquisition by LPL), which provides platform, billing, and practice‑support services and has resulted in enhanced payouts, fee/administrative discounts, and advisor transition loans tied to continued affiliation. The firm also uses issuer‑provided valuations for certain alternative investments when calculating billable assets, and some advisors are licensed to sell insurance products that can be used to implement planning recommendations.
Client services
Expertise
Fee options
0.65% for household assets between $5 million and $7 million; 0.55% for $7 million to $10 million; 0.45% for over $10 million; fees negotiable over $25 million
$0 - $500,000: 1.00% annually $500,000 - $1,000,000: 0.85% annually $1,000,001+: 0.75% annually
$250 per hour for financial planning services
Account minimum: $500,000
Main office
See office239 Baltimore Pike
Glen Mills PA 19342
Advisors at this office
5
Offices (2)
Most active in
Colorado · Delaware · Florida · Georgia · Louisiana · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia
Also doing business as
Common Cents Planning · Common Cents Planning Inc · Planning Directions, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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