Glen Mills, PA Office
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Common Cents Planning
Team
Firm-wide stats for Common Cents Planning
About
Common Cents Planning advises individual and high‑net‑worth clients on investment management and comprehensive financial planning, including retirement plan/IRA advice and written financial plans. The firm manages roughly $542 million for about 450 clients and provides both discretionary and non‑discretionary portfolio supervision with periodic client reporting.
The firm’s investment process emphasizes client‑specific investment policy statements and fundamental analysis to construct tailored portfolios, with routine reviews and custodial reporting through major service providers. Common Cents Planning discloses that certain recommendations — for example IRA rollovers and use of third‑party managers or product sponsors — can create conflicts of interest tied to its service relationships and compensation arrangements.
What distinguishes the firm from many peers is its operational alignment with Commonwealth (and the related transition following Commonwealth’s acquisition by LPL), which provides platform, billing, and practice‑support services and has resulted in enhanced payouts, fee/administrative discounts, and advisor transition loans tied to continued affiliation. The firm also uses issuer‑provided valuations for certain alternative investments when calculating billable assets, and some advisors are licensed to sell insurance products that can be used to implement planning recommendations.
Based on Common Cents Planning
Location
239 Baltimore Pike
Glen Mills PA 19342
Advisors at this office
5
Advisors at this office
Victoria P
CFP®, Series 66
Glen Mills, PA
Common Cents Planning
Victoria Provost is a CFP® and holds a Series 66 license with five years of industry experience. She has worked at Common Cents Planning since 2017 in various roles and has prior experience with Commonwealth Financial Network. Victoria spends part of her professional time engaged in fixed insurance sales. Common Cents Planning serves individual and high-net-worth clients by providing investment management and comprehensive financial planning, managing approximately $542 million in assets for around 450 clients. The firm emphasizes client-specific investment policy statements and fundamental analysis to create tailored portfolios and offers both discretionary and non-discretionary portfolio supervision.
Matthew E
CFP®, Series 63
Glen Mills, PA
Common Cents Planning
Matthew Ellis is a CFP® with 18 years of experience in financial advising. He is currently a co-owner and president at Common Cents Planning, where he has worked since 2015, including through its affiliation with Planning Directions, Inc. Ellis previously worked at Commonwealth Financial Network for four years. Common Cents Planning serves individual and high-net-worth clients, providing investment management and comprehensive financial planning. The firm manages approximately $542 million across 450 clients and emphasizes client-specific investment policy statements and fundamental analysis to build tailored portfolios.
Kevin L
CFP®, Series 63, Series 65
Glen Mills, PA
Common Cents Planning
Kevin Lake is a CFP® professional with 12 years of industry experience, currently serving at Common Cents Planning. His work history includes roles at Commonwealth Financial Network, MML Investors Services, MassMutual Life Insurance, New York Life Securities, Cumby, Spencer & Associates Financial Group, and Lincoln Financial Group. Common Cents Planning advises individual and high-net-worth clients on investment management and comprehensive financial planning, managing approximately $542 million for around 450 clients. The firm emphasizes client-specific investment policy statements and fundamental analysis to create tailored portfolios, supported by routine reviews and custodial reporting.
William M
CFP®, Series 63, Series 65
Glen Mills, PA
Common Cents Planning
William Muller is a CFP® professional with over 31 years of experience in the financial services industry. He has been working with Commonwealth Financial Network and Planning Directions, Inc. dba Common Cents Planning since 2005. Muller is also a co-owner and CEO of Common Cents Planning, Inc. Common Cents Planning serves individual and high-net-worth clients by providing investment management and comprehensive financial planning services, including retirement plan and IRA advice. The firm manages approximately $542 million across 450 clients, emphasizing customized investment policy statements and fundamental analysis to create tailored portfolios.
Mildred Louise S
CFP®, Series 63, Series 65
Glen Mills, PA
Common Cents Planning
Mildred Louise Santos is a CFP® with 13 years of industry experience, currently serving at Common Cents Planning. Her prior roles include positions at The Vanguard Group, Inc. and PNC Investments LLC. Common Cents Planning advises individual and high-net-worth clients on investment management and comprehensive financial planning, managing approximately $542 million for around 450 clients. The firm emphasizes client-specific investment policy statements and fundamental analysis to construct tailored portfolios, providing both discretionary and non-discretionary portfolio supervision.
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