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Maricela P

Series 63, Series 66

Carlsbad, CA

Principal Financial Services

Maricela Ponce Zamalloa is a financial advisor at Principal Financial Services with 27 years of industry experience. She holds the Series 63 and Series 66 credentials and has been with Principal Securities Inc. and Principal Life Insurance since 2000. In addition to her advisory role, she serves as a bank officer to support and manage Principal retirement plan account relationships. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation often handled on a discretionary basis by TPMMs.

Retired Founder/Business Owner
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Mitchell M

Series 63, Series 65

Rockford, IL

Principal Financial Services

Mitchell Massino is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and four years of industry experience. He has worked at Massino Financial Group, Inc. since 2022 and has a background that includes roles at Principal Securities and Peak Fitness. Outside of his advisory duties, Massino serves as a high school baseball coach, assisting student athletes with both athletics and life skills. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically carried out on a discretionary basis by these managers.

Retired Founder/Business Owner
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Dene S

Series 63

Dublin, OH

Principal Financial Services

Dene Sanfillipo is a financial advisor with Principal Financial Services, holding a Series 63 designation and over 28 years of industry experience. His career includes roles at Principal Securities, Principal Life Insurance Company, and his own firms, Sanfillipo Financial and Residently Speaking. He serves on the sponsorship committee of SAMS FANS, assisting with fundraising efforts for the event A THREAD of Hope. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers advisory programs, financial planning, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Thomas B

Series 63, Series 65

Aliso Viejo, CA

Principal Financial Services

Thomas Burnor is a financial advisor with Principal Financial Services in Aliso Viejo, CA, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has been associated with Principal Securities since 2015 and with Principal Life Insurance Co. since 2004. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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John K

Series 63, Series 65

Saint Charles, MO

Principal Financial Services

John Kuhlmann III is a financial advisor with Principal Financial Services based in Saint Charles, MO, holding Series 63 and Series 65 registrations and six years of industry experience. He has been with Principal Securities Inc since 2019 and is also the owner and president of Kuhlmann Financial Services Inc, a firm he has managed since 1991. Kuhlmann is active in insurance sales, offering a variety of health and life insurance products to individuals and groups through multiple carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and business entities. The firm’s offerings include direct advisory programs, financial planning, retirement consulting, and access to third-party money managers through advisory and promoter arrangements.

Retired Founder/Business Owner
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Gary C

CFP®, Series 66

Jackson, TN

Principal Financial Services

Gary Carter is a CFP® professional with nine years of experience in financial services. He is currently with Principal Financial Services and has prior experience at Northwestern Mutual, Merrill Lynch, and Bank of America. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Kevin M

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Kevin Martin is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and five years of industry experience. His prior work includes roles at Principal Life Insurance Company and Principal Securities, Inc., as well as positions in education with Indian Prairie School District 204 and K12 Teachers Alliance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed outside the United States. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Kapil J

Series 66

Des Moines, IA

Principal Financial Services

Kapil Joshi is a financial advisor with Principal Financial Services based in Des Moines, IA. He holds a Series 66 credential and has five years of industry experience. His prior work includes roles at Principal Securities Inc, Principal Life Insurance Company, WNS Global Services, The Guardian Life Insurance Company of America, and multiple Cetera entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Luella M

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Luella Mahoney is a financial advisor at Principal Financial Services with 24 years of industry experience. She holds Series 63 and Series 65 licenses and has been affiliated with Principal Securities and Principal Life Insurance Co. since 2003. Outside of advisory work, she is involved in a real estate business focusing on rental properties and house flipping. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Amit P

Series 63, Series 65

San Jose, CA

Principal Financial Services

Amit Patel is a financial advisor with Principal Financial Services in San Jose, CA. He holds Series 63 and Series 65 designations and has 18 years of industry experience. Prior to joining Principal Securities Inc in 2018, he worked at Morgan Stanley Smith Barney and Morgan Stanley Private Bank. Outside of finance, he is an instructor at The Academy of Self Defense, where he teaches self-defense and Krav Maga courses. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocations and separately managed accounts.

Retired Founder/Business Owner
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Jack G

Series 66

Marion, IL

Principal Financial Services

Jack Graham is a financial advisor with Principal Financial Services and holds a Series 66 designation. He has two years of industry experience, including roles at Principal Life Insurance Company and Equitable Advisors, LLC. Prior to entering the financial industry, he held various positions at Southeast Missouri State University and other organizations. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel located outside the United States. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Snigdha A

Series 63, Series 65

Downers Grove, IL

Principal Financial Services

Snigdha Adhikari is a financial advisor at Principal Financial Services with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked previously at firms including The Prudential Insurance Company of America and Aegis Capital Corp. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Diego V

CFP®, Series 63

Phoenix, AZ

Principal Financial Services

Diego Verdugo is a CFP® professional based in Phoenix, AZ, with 11 years of industry experience. He has held various roles within Principal Financial Services and its affiliates since 2012. Outside of his advisory work, Verdugo serves as Executive Vice President of Business Development for the Association of Latino Professionals of America and holds board positions with multiple nonprofit organizations focused on youth entrepreneurship, minority development, and community service. He is also a managing member of a construction company he co-founded with his wife. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation typically managed on a discretionary basis by third-party advisors.

Retired Founder/Business Owner
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Gregory V

Series 66

Des Moines, IA

Principal Financial Services

Gregory Van Arendonk is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and 19 years of industry experience. He has been with Principal Financial and Principal Securities since 2006. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Christian F

Series 63, Series 65, Series 66

Marlton, NJ

Principal Financial Services

Christian Faino is a Financial Consultant at Fidelity Investments, where he has been serving since 2022. In his role, he partners with clients to develop comprehensive financial plans tailored to their unique goals, ensuring that their money is aligned with their long-term objectives. Prior to his current position, Christian worked as an Investment Consultant at Fidelity Investments from 2020 to 2022. Christian's professional experience includes nearly a decade at Delaware Investments as an Advisor Consultant from 2012 to 2020, and earlier as a Practice Management Consultant at BlackRock Investment Management from 2007 to 2012. His career reflects a focus on providing financial guidance and support across various facets of investment management. Outside of his professional work, Christian enjoys activities such as baseball, beach outings, biking, family activities, golf, and skiing.

Wealth management Retired Founder/Business Owner
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Jonathan M

CFP®, ChFC®, Series 63

Wyomissing, PA

Principal Financial Services

Jonathan Moyer is a financial advisor with Principal Financial Services in Wyomissing, PA, holding the CFP® and ChFC® designations and the Series 63 license. He has 37 years of industry experience, including roles at Principal Securities since 2016 and ownership of Moyer Insurance and Financial Solutions since 2010. Outside of his advisory work, he is involved in insurance sales and owns MIFS, LLC, which handles insurance commissions and related office expenses. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individuals, retirement plans, trusts, charitable organizations, and military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Elizabeth R

Series 66

Dyersville, IA

Principal Financial Services

Elizabeth Rude is a financial advisor with Principal Financial Services in Dyersville, IA, holding a Series 66 designation and one year of industry experience. She previously worked for Community Savings Bank for 20 years before joining Principal Securities and Principal Life Insurance Company. Her activities include the sales and service of fixed insurance products such as life, annuities, disability, long-term care, health, and group insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs with an emphasis on discretionary investment management and ongoing client reviews.

Retired Founder/Business Owner
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Mark S

CFP®, Series 63

Atlantic, IA

Principal Financial Services

Mark Smith is a CFP® professional with 41 years of industry experience, currently affiliated with Principal Financial Services. His career includes long-term roles at Principal Life Insurance Co., Principal Securities Inc., and ownership of Daryl D. Smith Co., Inc. He serves on the Atlantic Airport Commission and is a director of the Atlantic High School Senior Alumni Scholarship Foundation. Additionally, he is co-owner of an entity that operates a private airplane. Principal Securities provides brokerage and advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Andrew M

Series 66

Kalamazoo, MI

Principal Financial Services

Andrew Martin is a financial advisor with Principal Financial Services in Kalamazoo, MI, holding a Series 66 designation and two years of industry experience. Prior to joining Principal in 2023, he worked at West Hills Athletic Club as a tennis coach for nine years. He is involved with the Community Healing Center, where he has participated in fundraising and run a tennis clinic for the organization's after-school program. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Jesse C

Series 66

Sioux Falls, SD

Principal Financial Services

Jesse Clark is a financial advisor at Principal Financial Services with 16 years of industry experience. He holds a Series 66 designation and has worked with Principal Securities Inc. since 2016 and Principal Life Insurance Company since 2010. Outside of his advisory role, he serves as Vice President of EBI Inc., a family business, and owns Jesse Clark Business LLC, which supports his advisory practice operations. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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