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Kevin Riggs A
Series 66
Hemet, CA
Behavior Shift
Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.
Dan H
Series 63, Series 65
Banning, CA
Dan Hassey Investment Advisory
Dan Hassey is the sole advisor at Dan Hassey Investment Advisory in Banning, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He previously worked at McIntosh Capital Advisors, Inc. from 2015 to 2023 before founding his independent advisory firm. Dan Hassey Investment Advisory provides discretionary investment management services exclusively to individual clients, focusing on retirees and those nearing retirement. The firm emphasizes safety and income through portfolios primarily composed of dividend-paying stocks, ETFs, and mutual funds, and employs a combination of top-down economic analysis, bottom-up valuation, detailed dividend assessment, and option strategies to manage income and risk.
Andrew K
Series 66
Hemet, CA
Alpha Wealth Management, LLC
Andrew Kotyuk is a financial advisor at Alpha Wealth Management, LLC in Hemet, CA, with 21 years of industry experience. He holds the Series 66 designation and has been with Alpha Wealth Management since 2011. Outside of his advisory work, Mr. Kotyuk is the owner of SoCal Propane, LLC, a propane retail company, and serves as CEO of several land development and consulting businesses. Alpha Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, and pension/profit-sharing plans, providing asset management, financial planning, and retirement plan consulting. The firm employs a combination of fundamental and technical analysis to construct and monitor portfolios that include stocks, bonds, ETFs, mutual funds, and other securities, and it uses margin borrowing and options strategies in separately managed accounts.
Sean L
Series 63, Series 65
Menifee, CA
The Sullivan Group
Sean Lehmann is a financial advisor at The Sullivan Group with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Capital Investment Management, LLC, doing business as The Sullivan Group, and Purshe Kaplan Sterling Investments since 2009. Outside of his advisory role, he provides professional pilot services on an occasional basis. The Sullivan Group is a California-licensed investment advisory firm serving approximately 96 clients with about $100 million in discretionary assets under management. The firm offers discretionary portfolio management, customized financial planning, and retirement plan consulting, constructing long-term portfolios tailored to clients’ objectives and risk tolerance using various analytical approaches across multiple asset classes.
Scott B
Series 63, Series 65
Menifee, CA
Royal American Financial Advisors, LLC
Scott Buchanan is a financial advisor with Royal American Financial Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. He has been with Royal American Financial Advisors since 2005 and also works with Royal American Insurance Services, LLC, where he sells insurance products alongside his advisory services. Royal American Financial Advisors serves individuals, trusts, estates, qualified accounts, high-net-worth investors, and business owners, managing approximately $99.4 million across 182 client relationships. The firm employs a model-portfolio approach using ETFs and no-load mutual funds, emphasizing asset allocation, diversification, and disciplined rebalancing, and offers investor education and coaching programs as well as access to insurance products through its affiliated agency.
Ian W
CFP®, ChFC®, Series 63
Hemet, CA
Stirling Financial Group
Ian Weeks is a financial advisor at Stirling Financial Group in Hemet, CA, with 17 years of industry experience. He holds the CFP® and ChFC® designations, as well as a Series 63 license. His prior experience includes roles at LPL Financial, Prudential Insurance Company of America, and Northwestern Mutual. Stirling Financial Group serves individuals, pension and profit-sharing plans, trusts, and estates by offering wealth management and financial consulting. The firm manages client accounts primarily on a discretionary basis using a range of analytical methods and operates its own wrap fee program alongside LPL Financial’s managed options.
Ryan B
Series 65
Menifee, CA
Royal American Financial Advisors, LLC
Ryan Buchanan is a financial advisor with Royal American Financial Advisors, LLC, holding a Series 65 designation and four years of industry experience. Prior to joining the firm, he worked with California State Parks for seven years and has been involved in education for over a decade. He is also licensed to sell insurance products through Royal American Insurance. Royal American Financial Advisors serves individuals, trusts, estates, qualified accounts, high-net-worth investors, and business owners, managing approximately $99.4 million across about 182 client relationships. The firm employs a model-portfolio approach using ETFs and no-load mutual funds, emphasizes asset allocation and diversification, and offers investor education and coaching programs alongside traditional portfolio management and financial planning services.
Allison P
Series 63, Series 65
Menifee, CA
The Sullivan Group
Allison Peterson is a financial advisor at The Sullivan Group with 15 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at Purshe Kaplan Sterling Investments since 2011. In addition to her advisory role, she serves as a Senior Administrative Assistant for the City of Dana Point’s Planning Department. The Sullivan Group is a California-licensed investment advisory firm managing approximately $100 million in discretionary assets for about 96 clients. The firm offers portfolio management, financial planning, and retirement plan consulting, using a range of investment analyses and vehicles tailored to client objectives.
Adele C
Series 66
Morena Valley, CA
American Money Management, LLC
Adele Canetti is a financial advisor at American Money Management, LLC with 20 years of industry experience. She holds the Series 66 designation and has been with American Money Management since 2008. Outside of her advisory work, she owns and operates Dollar Book Fair, a used bookstore in Buena Park, California. American Money Management provides discretionary portfolio management to individuals, pension plans, trusts, corporations, and other entities, offering tailored asset-allocation strategies managed by an investment committee. The firm integrates fundamental, cyclical, economic, and technical analysis, and includes alternative investments where appropriate.
Evan L
CFP®, Series 66, Series 65
Hemet, CA
Level Financial Advisors, Inc.
Evan Loomis is a CFP® professional with 14 years of industry experience, currently serving at Level Financial Advisors, Inc. He previously worked at First Financial Consulting and operated his own practice, Loomis Financial Consulting, before joining his current firm. Level Financial Advisors serves individuals, families, trusts, non-profits, and small-business retirement plans by offering financial planning, discretionary portfolio management, and 401(k) advisory services. The firm employs a diversified asset-allocation approach and offers unique services such as direct indexing for tax-loss harvesting and participant education workshops.
Daniel G
Series 63, Series 65
Winchester, CA
Sequent Planning, LLC
Daniel Goodman is a financial advisor with Sequent Planning, LLC and holds Series 63 and Series 65 designations. He has 15 years of industry experience and has worked at firms including DEG Financial Services and Futurity First Insurance Group. His current tenure at Sequent Planning spans multiple periods since 2021. Sequent Planning, LLC serves individuals, high-net-worth clients, retirement plan sponsors, businesses, endowments, and nonprofits with asset management, financial planning, and retirement-plan services. The firm employs a structured risk framework and offers a combination of firm-developed models, third-party managers, and customized allocations.
Portia J
CFP®, Series 66
Menifee, CA
Facet
Portia Jackson is a CFP® with three years of industry experience, currently advising at Facet since 2023. Her prior experience includes roles at PricewaterhouseCoopers and Merrill, as well as founding Jackson Ventures Inc. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients across a wide range of financial topics. The firm serves both non-high-net-worth and high-net-worth households using a technology-driven approach and a flat subscription fee model.
Logan S
Series 65
Hemet, CA
AlphaStar Capital Management
Logan Sadler is a Series 65-licensed financial advisor with seven years of industry experience. He is currently with AlphaStar Capital Management and has held roles at Legacy Roots Wealth Management, BD Financial Group, and Ruggieri Financial & Insurance Services Inc. Outside of advisory work, he is involved with Ruggieri Financial & Insurance Services Inc., focusing part-time on insurance products. AlphaStar Capital Management serves individual, corporate, and retirement plan clients by offering discretionary investment management, financial planning, and subadvisory services. The firm utilizes a combination of model portfolios and advisor-directed strategies that include a diverse range of investment vehicles and employs third-party technology to support portfolio construction and ERISA-related plan services.
Reese K
Series 65
Hemet, CA
AlphaStar Capital Management
Reese Kitchen is a financial advisor at AlphaStar Capital Management with a Series 65 designation and one year of industry experience. Prior to his current role, he worked at BD Financial Group and held positions at Target and Petco. AlphaStar Capital Management serves individual, corporate, and retirement plan clients, providing discretionary investment management, financial planning, and subadvisory services. The firm employs model portfolios and advisor-directed strategies utilizing a range of investment vehicles and third-party portfolio technology.
Damon F
CFP®, Series 66
Hemet, CA
Commonwealth Financial Network
Damon Friedman is a CFP® professional with 14 years of experience in the financial industry. He is currently affiliated with Commonwealth Financial Network and has prior experience at Independent Financial Group and Kestra Investment Services, LLC. Outside of advisory work, he is a co-owner of a general contracting business, Caliber Pacific Construction. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser that supports a national network of approximately 2,900 advisors. The firm offers a broad platform including discretionary and nondiscretionary managed-account programs, access to third-party asset managers, and custody/clearing services, serving individual and institutional clients across the United States.
Victoria B
Series 66, Series 63
Menifee, CA
Commonwealth Financial Network
Victoria Blackwell Rivas is a financial advisor with Commonwealth Financial Network, holding Series 66 and Series 63 registrations and seven years of industry experience. She has worked at Commonwealth since 2021 and has held roles at San Diego State University and TD Ameritrade Institutional since 2018. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing about $212.7 billion in client assets. The firm offers a broad adviser-support platform with discretionary and nondiscretionary managed-account programs, access to third-party asset managers, retirement and plan consulting, and custody and clearing services.
Raul S
Series 63, Series 66
Moreno Valley, CA
Empower Advisory Group
Raul Salazar Jr. is a financial advisor with Empower Advisory Group in Moreno Valley, CA, holding Series 63 and Series 66 licenses and bringing four years of industry experience. His work history includes roles at GWFS Equities, Inc. and J.P. Morgan Securities, as well as JPMorgan Chase Bank, N.A. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and certain retail brokerage account holders, using an integrated model linked to Empower’s recordkeeping and administrative platforms.
Sergey L
Series 66
Winchester, CA
GWN Securities Inc.
Sergey Lyubyatinskiy is a financial advisor at GWN Securities Inc. with seven years of industry experience. He holds a Series 66 designation and has worked at firms including Equitable Advisors and AXA Advisors. Outside of his advisory role, he is also involved in fixed insurance and annuity business as an agent. GWN Securities is an SEC-registered investment adviser and broker-dealer serving individual and business clients, including high-net-worth individuals. The firm offers discretionary managed accounts, financial planning, and access to third-party sub-advisers and model portfolios, employing a range of investment strategies from traditional asset allocation to legacy market-timing and momentum-based methods.
Eldon G
Series 66
Hemet, CA
PNC Wealth Management
Eldon Gutierrez is a financial advisor with PNC Wealth Management, holding a Series 66 designation and seven years of industry experience. He previously worked at Edward Jones for five years and spent nine years with Enterprise Holdings before entering the financial services sector. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an online discretionary model account available by invitation to employees. The firm’s approach utilizes algorithmic risk assessment and delegated portfolio management with mutual funds and ETFs.
Tiffany D
CFP®, Series 63, Series 66
Winchester, CA
Empower Advisory Group
Tiffany Dugas is a CFP® professional with 20 years of industry experience, currently serving at Empower Advisory Group. Her prior roles include positions at Valic Financial Advisors and Charles Schwab. She also owns mineral rights inherited from her family, which may generate royalty payments. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, delivering integrated services linked to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns and client savings rates in its financial planning approach.
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