Steven Allen is a financial advisor at SOP Advisors LLC in Rancho Santa Fe, CA, holding a Series 65 designation with two years of industry experience. He has been with SOP Advisors LLC since 2022 and also has a long tenure at Greenbriar Partners L.P. dating back to 1994. SOP Advisors LLC provides discretionary investment management services primarily to individual clients and small businesses, employing a tailored portfolio management approach that includes a range of trading strategies across U.S.-based commodity, cyclical, and real asset sectors. The firm uses a combination of charting, fundamental, technical, and cyclical analysis along with proprietary models to implement both short-term and long-term investment positions within client-directed guidelines.

Christopher Lis is a Series 65-registered advisor with FOX Wealth Strategies in Claremont, California. He has no prior experience in the financial advisory industry but has worked in commercial real estate, recruiting, and currently at John Paul the Great Catholic University. FOX Wealth Strategies serves individuals and families in Southern California by providing fee-based financial planning and standalone investment advice. The firm emphasizes customized, non-discretionary recommendations using fundamental analysis and offers services on an hourly or flat-fee basis rather than a percentage of assets under management.

Lucille Shaw is the sole advisor at Finances for Life, LLC, an independent firm based in Carlsbad, CA. She holds Series 63 and Series 66 licenses and has 23 years of industry experience. In addition to her advisory role, Shaw is president of FFL Insurance Agency, LLC, where she is involved in life, health, long-term care, and disability insurance sales. Finances for Life, LLC provides investment management and comprehensive financial planning services to individuals, high-net-worth clients, retirement plans, trusts, and business entities. The firm emphasizes client-specific investment strategies, primarily manages accounts on a non-discretionary basis, and integrates advisory services with an affiliated insurance agency.

I’m on a mission to inspire women to be more intentional with their financial choices and provide a place where they can learn and share – without judgment. I’ve been through divorce and death of loved ones, I’ve worked with hundreds of clients with unique financial situations. One thing hasn’t changed throughout my career – my commitment to providing personalized services to my clients to inspire their financial journeys. You’re a busy professional woman in the middle to later stages of your career (or maybe you’ve already retired!). You have a lot going on, but you want to make sure you’re making smart financial moves. Whether you’re the family CFO or not, you want to be treated with respect. You won’t be afraid to ask questions and learn what you don’t know. You’d like to find someone you can bounce ideas off of, to get help making financial decisions, or to delegate to an expert. Finances don’t have to be a drag. You probably are already in the habit of saving. You may be making a lot of money, but haven’t been intentional about what you’re doing with it. Throughout my career, I’ve been inspired by so many women who are doing amazing things in their professional lives. However, the traditional financial advice industry does not serve us well. ➡️Our plans need to account for income shortfalls due to the gender pay gap – leading to a lifetime of reduced savings opportunities. ➡️We may need to plan around periods of income plateaus due to caregiving responsibilities for children or parents – it’s important to be intentional about career choices. ➡️Women live longer than men and are often entering or experiencing retirement solo – this impacts all aspects of retirement income, taxes, and leaving a legacy.

Todd Wiersum is a CFP® with 23 years of industry experience, currently serving as the sole advisor at Encompass Financial Services. His prior roles include positions at IDA Wealth and Cetera Investment Advisers, among others. In addition to financial advising, he is involved with Solstice Tax Solutions Inc., a CPA firm specializing in tax preparation and accounting. Encompass Financial Services provides financial planning, investment management, and consulting services to individuals, trusts, estates, charitable organizations, corporations, and pension plans. The firm emphasizes risk management in its investment approach and offers customized portfolio management alongside support for retirement plan sponsors and participants.

Eric Rodriguez is a CFP® professional with nine years of industry experience, currently serving as the sole advisor at WealthBuilders, LLC in Carlsbad, CA. His prior experience includes roles at Fleetcor Technologies and LearnVest, Inc. He is the author of a personal finance book titled *R.E.T.I.R.E. On Your Terms: 6 Steps To Build Your Wealth* and co-hosts the Avocado Toast Podcast, which focuses on financial education for millennials. WealthBuilders, LLC serves individuals, high-net-worth clients, trusts, estates, charitable organizations, corporations, and retirement plan sponsors. The firm offers wealth management, financial planning, retirement plan consulting, and educational seminars, employing an evidence-based investment approach centered on low-cost index strategies and model portfolios.

Sheldon Goldman is a CFP® professional with 21 years of industry experience, currently operating Goldman Wealth Management in San Diego, CA. He previously worked at Hoylecohen, LLC for 10 years and has been with Goldman Wealth Management and Steel Peak Wealth Management since 2016. In addition to his advisory work, he is licensed as an independent insurance agent specializing in accident, health, and life insurance. Goldman Wealth Management is an independent, single-advisor firm providing investment advisory and financial planning services primarily to individual clients, as well as pension and profit-sharing plan clients. The firm offers ongoing portfolio management and plan-level consulting with a focus on personalized client relationships.

Donald Haskell is a financial advisor with Santa Fe' Wealth Management in San Diego, CA, holding the ChFC® designation along with Series 63, 65, and 66 licenses. He has 48 years of industry experience and has served in roles including Managing Director at Xnergy Financial, LLC. Outside of his advisory work, Mr. Haskell is a licensed insurance agent and real estate broker in California. Santa Fe' Wealth Management provides comprehensive financial planning, investment supervisory services, and pension consulting to individual clients and pension or profit-sharing plans. The firm focuses on written financial plans and primarily non-discretionary portfolio management, using mutual funds, equities, ETFs, bonds, and other instruments while maintaining regular account reviews and ERISA-compliant pension services.

Richard Fletcher is the principal of Fletcher Financial, LLC in Carlsbad, CA, with 37 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Sagepoint Financial, Inc. from 2009 to 2016. Fletcher Financial, LLC manages approximately $11 million in assets for a small client base, including individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporate entities. The firm emphasizes customized, primarily long-term portfolios using both fundamental and technical analysis, and offers discretionary investment management and consulting through a wrap fee program as well as alternative portfolio services.

Andrew Marshall is a Certified Financial Planner™ (CFP®) with 10 years of industry experience. He is the sole advisor at Andrew Marshall Financial LLC, an independent firm he founded in 2015 in Carlsbad, CA. Andrew Marshall Financial LLC provides fee-only financial planning and investment advice to individuals, couples, and families, offering both comprehensive plans and tailored engagements. The firm emphasizes a strategic asset allocation approach using passive index funds and ETFs for core holdings combined with active funds where appropriate, and operates on hourly or fixed project fees without providing ongoing portfolio management or custody of client assets.

John Peelle is a CFP® professional with 23 years of industry experience, currently operating Peelle Wealth Management, LLC in San Diego, CA. He has managed his independent advisory firm since 2012 and has been active with Peelle Financial & Insurance Services since 1997, where he also holds an insurance agent role offering various insurance products. Peelle Wealth Management provides investment management and advisory services to individuals, trusts, estates, charitable organizations, business entities, and retirement plans. The firm focuses on primarily non-discretionary asset management with quarterly reviews and integrates insurance offerings through its affiliated insurance practice.

I'm the founder of Puente Wealth Advisors, a fee-only fiduciary firm based in San Diego. Before starting my own practice, I spent years in retail banking at firms like Wells Fargo, Bank of America, and U.S. Bank, which gave me a front row seat to how everyday financial decisions add up over a lifetime. I hold the CFP designation and an MBA, and I built Puente to be the kind of advisor I wished more people had access to: someone who explains things plainly and puts the client's interest first, always. My practice serves families and business owners who want a real plan, not just investment management. I work with clients on retirement planning, tax-smart investing, and building wealth that lasts across generations. I'm also bilingual and bring a unique perspective to cross-border planning for families with ties to both the U.S. and Mexico, something I understand personally through my own family's business in Tijuana. Outside of work, I'm a husband and father, and I spend my free time on the golf course, the pickleball court, or enjoying a good glass of wine. I built Puente on the idea that good financial advice should feel like a conversation with someone who genuinely has your back, not a sales pitch. That's the relationship I aim to build with every client.

Shelley Boyce is a CFP® professional with 36 years of industry experience, currently operating through Financial Planning Solutions, Inc. She has been affiliated with CommonWealth Financial Network since 2005 and has provided financial planning services at her independent firm since 1995. Outside of advisory work, she serves as an expert witness and is involved in fixed insurance sales. Financial Planning Solutions, Inc. offers comprehensive financial planning services primarily to high-net-worth individuals, trusts, estates, and business entities. The firm focuses on tailored planning across various modules and does not manage client assets or exercise investment discretion.

Thomas Kee Jr. is the sole advisor at Equity Logic in Rancho Santa Fe, CA, holding Series 63 and Series 65 credentials with 14 years of industry experience. He has managed Equity Logic since 2010 and has run an investment newsletter, Stock Traders Daily, as CEO since 2000, dedicating time daily to writing its content. Equity Logic manages approximately $12 million, providing discretionary, rules-based portfolio management focused on ETF strategies for individuals, institutions, and third-party advisors. The firm employs systematic, multi-horizon models for US-listed equities and ETFs and offers unique services such as a non-discretionary Strategy Execution Service and performance-based fee arrangements.

Michael Allen is a ChFC® credentialed financial advisor with 26 years of industry experience. He is the principal of Allen Financial Advisement, Inc. and has previously worked at SB Advisory, LLC, San Blas Securities, LLC, and Woodbury Financial Services, Inc. In addition to his advisory work, he teaches business and finance classes at National University and founded the Muñoz Family Scholarship to support graduating high school seniors attending college. Allen Financial Advisement, Inc. provides investment and portfolio management, financial planning, retirement plan consulting, and educational seminars to a diverse client base including corporations, qualified retirement plans, charities, and individual investors. The firm employs a passive management approach based on modern portfolio theory with diversified model portfolios and offers discretionary management alongside fixed-fee and hourly consulting engagements.

Ryan Gonzales is a CFP® with 17 years of industry experience, currently serving as the sole advisor at True Fiduciary Capital, LLC since 2019. He previously worked at USAA Financial Advisors and USAA Investment Management Company. Outside of his advisory role, he designs and sells shirts through his business Dad Fiction and provides color commentary for local high school sports with the NFHS Network. True Fiduciary Capital offers discretionary and non-discretionary investment supervisory services and financial planning to individual and high-net-worth clients. The firm employs a concentrated, fundamental equity approach focused on companies with strong free cash flow and intrinsic value, managing approximately $90 million across about 60 accounts.

Jamie Townsend is a Series 65 licensed financial advisor with three years of industry experience, operating through the Law Office of Jamie Townsend in Escondido, CA. Prior to founding this firm, Jamie worked at the Law Office of James E. Lund APC for three years. Outside of financial advising, Jamie teaches legal topics as an adjunct instructor for paralegal students at the University of San Diego and the University of California, San Diego, and occasionally performs as a professional musician. The Law Office of Jamie Townsend serves individuals planning or managing estates, retirees, fiduciaries, business owners, and corporate executives with services that integrate estate planning, wealth management, retirement-plan consulting, and business succession planning. The firm’s approach combines legal-structure and asset-class guidance with fundamental and technical analysis to inform portfolio design and tax-aware planning, operating primarily on a fee-only, non-discretionary basis without custody of client assets.

Robert Waltz is a financial advisor with La Jolla Asset Management, Inc. in San Diego, CA, where he has worked since 1996. He has 12 years of industry experience and operates as the sole advisor at the firm. La Jolla Asset Management is an independent investment adviser that provides discretionary portfolio management to individuals and institutional clients, including pension plans, trusts, and charitable organizations. The firm constructs customized portfolios using a combination of fundamental and technical analysis, a macroeconomic perspective, and a proprietary screening process focused on highly liquid NYSE and NASDAQ stocks.

Todd McWilliams is the sole advisor at McWilliams Asset Management Inc. in San Marcos, CA, holding Series 63 and Series 65 credentials with 35 years of industry experience. His prior positions include roles at Wedbush Securities, FBR Capital Markets & Co., and B. Riley & Co., LLC. McWilliams Asset Management is a state-registered investment adviser providing portfolio management, asset allocation, individual security selection, and ongoing monitoring to a diverse client base that includes individuals, trusts, estates, charitable organizations, retirement-plan participants, small businesses, and corporations. The firm emphasizes long-term asset allocation and diversification using fundamental analysis supplemented by technical analysis and actively manages portfolios with a range of investment instruments including equities, fixed income, ETFs, and options.

Gardner Osborne is the sole advisor at Osborne Capital Management in San Diego, CA, holding a Series 65 designation with three years of industry experience. He is also the owner and tax preparer at Gardner Tax & Financial LLC, where he performs tax accounting and preparation. Osborne has a background working with Linda Osborne CPA since 2003. Osborne Capital Management provides investment supervisory services and financial planning to individual, high-net-worth, and institutional clients. The firm focuses on value-based investing with growth and income securities, managing accounts on a non-discretionary basis and offering performance-based fee arrangements for qualified clients.