Most financial advisors have never run a business, worked land, or made decisions under real pressure... but I have. I'm Jose Alvarez, founding advisor at Harvest Horizon Wealth Strategies, a fee-only, fiduciary advisor in Amery, Wisconsin and happily serving clients in the Upper Midwest. I'm also a 10 year veteran of the U.S. Army - a paratrooper and infantryman with combat experience. Now a husband, father, and working beef rancher. I built this firm because the people I respect most deserved better than what the brokerage world was offering them. I work with: Ag business owners and ranchers: succession, exits, land transitions, and operating complexity Business owners approaching a transition: growth, a sale, or legacy planning Families and individual: bringing a level of financial planning they don't get from the advisor with a big smile, several hundred clients, and only enough time to speak to them once a year What you get: o Fee-only and fiduciary: I'm paid by you, not by commissions o A plan built around your life stage, complexity, and goals o Coordination with your CPA and attorney: I don't do their jobs; I make sure everyone is working toward the same outcome o An advisor who understands land, livestock, and operating businesses... because I live it too I'm not the right fit for everyone. I work best with people who are serious about their finances, business, and wealth; those who value directness over salesmanship and want someone who will tell them the truth. If that sounds like what you've been looking for then reach out. Let's see if we're a good fit.

Brock Cooper is a financial advisor with Principal Financial Services in Saint Croix Falls, WI, holding Series 63 and Series 66 credentials and bringing 26 years of industry experience. He has been with Principal Financial Services since 2013 and is currently associated with Principal Workforce, LLC. Outside of his advisory role, he is involved in managing family investment and tax entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Matthew Fisk is a financial advisor at Edward Jones in Osceola, Wisconsin, holding a Series 66 designation with 10 years of industry experience. He has been with Edward Jones since 2015. Outside of his advisory role, he owns and manages a rental property called The Trails Retreat in St Croix Falls, Wisconsin. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment advisory programs and affiliated financial services. The firm manages approximately $1.01 trillion in assets and supports its clients through a nationwide network of more than 23,700 financial advisors.

Joseph Casey is a financial advisor with LPL Financial based in St. Croix Falls, Wisconsin. He holds a Series 66 designation and has one year of industry experience. Prior to joining LPL Financial, he worked at Northwestern Mutual and was affiliated with the University of Wisconsin-La Crosse. Outside of his advisory role, he is involved in community work managing grounds for Boardman Cemetery. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and asset management services, utilizing both proprietary research and third-party strategies, supported by advanced advisor tools and a broad array of non-advisory financial products.

Rebecca Berg is a CFP® with 19 years of industry experience and has been with Edward Jones since 2006. She is based in Saint Croix Falls, WI. Outside of her advisory role, she serves as President of the STAR Education Foundation and sits on its Board Development Committee. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a variety of advisory programs and investment strategies. The firm manages approximately $1.01 trillion in assets and supports its nationwide network of over 23,700 advisors through a broad range of offerings, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds.

Sherri Munkelwitz is a financial advisor with LPL Financial, holding a Series 66 designation and 18 years of industry experience. Her prior roles include positions at Raymond James Financial Services Advisors, Bremer Bank, and Old National Bank. Outside of her advisory work, she is employed by Kwik Trip, Inc. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by extensive resources and a large network of advisors.

Jon Jacobson is a financial advisor with Raymond James Financial Services Advisors, Inc., holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. He has been associated with Raymond James since 2001 and also works with The RiverGroup in St. Croix Falls, WI. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a diverse client base, including individuals, institutions, and charitable organizations. The firm uses tailored, non-discretionary planning supported by analytical tools and provides specialized programs such as municipal advisory and SIMPLE IRA Employer Advisory & Consulting Services.

Brandon Graber is a financial advisor with OSAIC, holding a Series 66 designation and 12 years of industry experience. His prior roles include positions at Woodbury Financial Services and VOYA Financial Advisors. Outside of his advisory work, he volunteers as a firefighter with the Roberts-Warren Fire & Rescue and serves on the board of Western Wisconsin Health. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services, financial planning, and access to third-party money managers. The firm employs a range of asset allocation tools and supports both discretionary and non-discretionary portfolio management.

Debra Kindschy is a financial advisor with Edward Jones in Amery, WI, holding a Series 66 designation and four years of industry experience. She worked at Dairy State Bank from 2016 to 2018 before joining Edward Jones in 2018. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment solutions supported by a large nationwide network of financial advisors and branch offices.

Ryan Collins is a Series 66-licensed financial advisor at Edward Jones with 11 years of industry experience. He has been with Edward Jones since 2014. Outside of his advisory role, Collins serves as a board member for the Amery Golf Course. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of investment advisory programs and maintaining a large network of financial advisors nationwide.

Kyle Overby is a financial advisor with Cetera Wealth Services, LLC, holding a Series 66 designation and 18 years of industry experience. He has operated his own tax and accounting practice since 2003 and serves on the boards of the Clear Lake Golf Club and the Clear Lake Dollars for Scholars, acting as treasurer for both organizations. Cetera Investment Advisers LLC is an SEC-registered adviser supporting a large network of independent advisors nationwide, offering portfolio management, financial planning, and retirement services to a diverse client base that includes individuals, retirement plans, and institutional accounts. The firm provides a multi-manager platform with options ranging from model portfolios to bespoke strategies and manages over $256 billion in assets.

Scott Racine is a financial advisor with Cetera, holding a Series 63 designation and 28 years of industry experience. He has worked with Avantax Insurance Agency and Avantax Investment Services, and he owns Racine Tax & Financial Services, a tax preparation and accounting business. He is also involved in Tax-Smart Advisory Group LLC, a shared services company supporting financial advisors. Cetera Investment Advisers LLC is an SEC-registered firm that serves individual, retirement plan, corporate, charitable, and institutional clients. The firm offers various portfolio management and consulting services through a nationwide network of independent advisors and provides access to multiple investment strategies and program platforms.

Steven Helling is a financial advisor at LPL Financial with 20 years of industry experience. He holds Series 63 and Series 65 designations. Prior to joining LPL Financial in 2025, he spent 19 years with Northwestern Mutual entities, including 14 years in investment management. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning and access to model portfolio programs, employing both discretionary and non-discretionary investment strategies.

Eric Morrissey is a financial advisor with Edward Jones in Amery, WI, holding a Series 66 designation and five years of industry experience. Prior to joining Edward Jones in 2021, he worked for Cardinal Glass from 2004 to 2021. Outside of his advisory role, he serves as a varsity softball coach for the Clear Lake School District. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a wide range of advisory services, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates under a fiduciary standard.