Alan Faerber is a CFP® professional with 17 years of experience in the financial services industry. He currently serves as a Senior Financial Planner at TomiPlan and previously worked at Charles Schwab, TD Ameritrade Investment Management, and Scottrade. TomiPlan is a financial planning firm that guides consumers through the planning process without offering securities or financial products.

Roy Jones is a CFP® professional and MBA with a Graduate Certificate in Financial Planning. With 26 years of financial services experience, he serves as CEO of Everspire and its affiliated firms, MHL Investments, E6 Portfolios, and TomiPlan. Everspire is an SEC-registered investment adviser with more than $289 million in discretionary assets under management. The firm serves individuals, families, businesses, charitable organizations, and retirement plans through a dedicated-advisor model centered on goals- and cash-flow-based financial planning. Everspire’s investment philosophy integrates low-cost, globally diversified core portfolios, daily tax-loss harvesting capabilities, and tax-aware alternative strategies designed to support each client’s broader financial plan.

Riley Hale is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at Tech Wealth, LLC, where he has worked since 2019. Prior to founding Tech Wealth, he held roles at Amicus Financial Advisors, Zions Wealth Management, and Canopy Tax. Outside of advising, he has experience in tax assistance services and has worked with BYU Soccer Camp and Utah Valley University. Tech Wealth, LLC primarily serves individuals and families, including employees of technology companies, high-net-worth individuals, and small businesses. The firm provides financial planning and wealth management with a focus on equity compensation, tax and retirement planning, and estate support, employing a Modern Portfolio Theory approach using low-cost, globally diversified index ETFs and mutual funds.

Branden Vernon is a financial advisor at Steward Financial Services, LLC in Salt Lake City, UT, with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Steward Financial Services since 2010. In addition to his advisory role, Vernon is a licensed insurance agent involved in insurance product sales. Steward Financial Services serves individuals, trusts, charities, business entities, and pension plans with fee-based portfolio management, financial planning, and pension consulting. The firm employs a mix of tactical allocation and passive strategies across a broad range of instruments and offers an active pension consulting practice that includes benchmarking, monitoring third-party providers, and participant education under the Pension Protection Act.

Jaron Poulson is a CFP® professional with 25 years of industry experience. He is the principal advisor at JHP Planning, LLC, an independent firm based in Salt Lake City, UT, and has prior experience at Commonwealth Financial Network. Outside of advisory services, he conducts fixed insurance sales as an agent under the name JHP Planning, LLC. JHP Planning, LLC serves individuals, high-net-worth clients, and pension/profit-sharing plans, managing approximately $86.6 million across about 145 client relationships. The firm provides portfolio management, financial planning, and pension consulting, implementing portfolios primarily through the AssetMark platform using a mix of fundamental, quantitative, and technical analysis.

Joseph Toronto is a financial advisor at Affiliated Investment Advisors, Inc. in Draper, UT, with 30 years of industry experience. He has been with the firm since 1993. Outside of his advisory role, he serves as the general manager of the American Towers Owners Association, a nonprofit high-rise condominium complex in Salt Lake City. Affiliated Investment Advisors, Inc. provides fee-only, discretionary portfolio management primarily for trusts and estates, as well as individual and corporate accounts. The firm employs a top-down investment approach centered on macroeconomic and interest-rate analysis to guide asset allocation among liquid, investment-grade securities, operating at a boutique scale with a focus on institutional-style and fiduciary portfolios.

Chad Butler is a financial advisor with Harvest Lane Investment Partners, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. His prior roles include positions at Global Retirement Partners, Transamerica Capital, Voya Investment Management, and John Hancock Advisers. Outside of advising, he serves as a Notary Public in Sandy, Utah. Harvest Lane is an independent advisory firm offering discretionary portfolio management and integrated financial planning to individuals, families, trusts, charitable organizations, and small businesses. The firm’s investment approach features a diversified core allocation combined with a value-oriented equity sleeve, incorporating managed-futures funds, stressed/distressed debt, and the use of AI tools to support research and operations.

Trevor Phibbs is the principal advisor at Phibbs Financial, an independent registered investment adviser based in Draper, Utah. He holds Series 63 and Series 65 licenses and has eight years of industry experience spanning multiple firms, including AE Wealth Management and Hornor Townsend & Kent. In addition to his advisory work, he is involved in the insurance business through Phibbs Insurance Services. Phibbs Financial serves primarily individual and high-net-worth clients, managing approximately $27 million across about 83 client accounts. The firm offers discretionary asset management, estate-planning support, and portfolio implementation using model portfolios from the Altruist Model Marketplace, employing various analytical methods and conducting thorough due diligence on third-party managers.

Jessica Lanning is a CFP® professional with 16 years of industry experience, serving as the principal and sole advisor at Lanning Financial Inc. since 2006. In addition to her advisory role, she is president of a mortgage brokerage business and holds a life insurance license, through which she brokers life insurance and annuities when appropriate for clients. Lanning Financial Inc. primarily serves individual and high-net-worth clients, focusing on comprehensive financial planning and advisory services rather than direct portfolio management. The firm selects and monitors third-party money managers, emphasizing client education and recorded meeting content, and uses flat fees for financial planning engagements.

John Robertson is the principal of Evergreen Capital Management, Inc. in Sandy, Utah. He has 17 years of experience in the financial industry and has been with Evergreen Capital Management since 1996. Evergreen Capital Management is a small, owner-operated investment adviser serving primarily high-net-worth individuals through separately managed accounts. The firm employs a valuation-sensitive, value investing approach with a multi-year horizon and uses option strategies to generate income and manage risk.

Todd Niemann is a CFA® charterholder and principal advisor at Niemann Investments LLC with four years of industry experience. He has worked at Varo Bank, SMBC Manubank, and Green Dot Bank, and provides consulting services in financial forecasting and strategic business recommendations on a project basis. Since December 2024, he has also served as Treasurer at Varo Bank, focusing on financial forecasting and risk analysis. Niemann Investments LLC is a single-advisor independent firm managing approximately $5.6 million primarily for individual clients, including high-net-worth individuals, trusts, and estates. The firm employs fundamental analysis with a long-term investment approach and utilizes strategies such as margin borrowing and derivatives, offering performance-based fee arrangements to eligible clients.

Joshua Crawley is a financial advisor at Affinity Wealth Resources, LLC in Salt Lake City, UT, with 12 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Terragon LLC and Lithium Auto Elixirs, where he is involved in marketing, product development, and sales. He is also the owner of Affinity Capital Resources, a collection and recovery services business. Affinity Wealth Resources advises individual investors, corporations, trusts, and estates, providing non-discretionary portfolio advisory services and customized investment plans. The firm uses a modern portfolio theory approach focused on fundamental analysis and offers clients guidance on asset allocation, rebalancing, and tax-aware management without discretionary trading authority.

Tylan Fletcher is the principal and sole advisor at Fletcher Capital Management in Lehi, Utah, with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has been with his current firm since 2010. In addition to his advisory role, Fletcher is an independent insurance agent licensed to sell health, life, disability, and property and casualty insurance, and he is also a licensed real estate agent. Fletcher Capital Management is an independent firm managing approximately $50.9 million for about 197 clients. The firm provides asset management, pension consulting, and financial planning services to individuals, trusts, small businesses, and retirement plans, employing a diversified, buy-and-hold investment approach that incorporates mutual funds, ETFs, and occasionally digital assets.

Steven Casull is the principal of Casull Financial Advisory, LLC, an independent registered investment adviser based in South Jordan, Utah. He holds Series 63 and Series 66 licenses and has 14 years of industry experience. His prior experience includes work with Private Client Services LLC. Casull is also licensed as an independent insurance agent in Utah and may recommend insurance products as part of his financial planning services. Casull Financial Advisory, LLC serves primarily individual clients along with a limited number of pension and profit-sharing plans, trusts, and business entities. The firm offers discretionary portfolio management and financial planning, using a combination of Modern and Post-Modern Portfolio Theory alongside fundamental and technical analysis to manage diversified portfolios tailored to client objectives and risk tolerance.

Ryan Cooper is a PFS™ credentialed financial advisor with five years of industry experience. He has worked at Verticus Advisors Inc. since 2024 and previously held roles at Archer Investment Corp and Nagel CPAs, LLC. Ryan combines financial advising with accounting expertise. Verticus Advisors Inc. serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and integrated accounting and tax preparation services. The firm’s investment process incorporates fundamental analysis and modern portfolio theory to build long-term portfolios, and it uniquely integrates tax preparation and accounting within its advisory practice.

Mark Lund is a financial advisor with Stonecreek Wealth Advisors in South Jordan, Utah, holding Series 63 and Series 65 designations and over 23 years of industry experience. He has been with Stonecreek Wealth Advisors since 2010. Lund also serves as president of Financial Educators of Utah, which provides financial education to employees of businesses and members of various groups. Stonecreek Wealth Advisors offers investment advisory and retirement-planning services to individuals, retirement plans, trusts, charitable organizations, and business entities. The firm employs a fiduciary approach based on the Uniform Prudent Investor Act and Modern Portfolio Theory, utilizing third-party investment managers and delivering portfolio analyses and retirement-planning engagements.

Charan Singh is the sole advisor at Skylid Capital Management, Inc., an independent registered investment adviser based in Sandy, Utah. He holds Series 63 and Series 65 designations and has 10 years of industry experience. In addition to his advisory role, Singh teaches accredited options courses and a marketing class through Options Animal. Skylid Capital Management serves individual and high-net-worth clients with discretionary portfolio management, employing a combination of charting, fundamental, technical, and quantitative analysis. The firm utilizes options and other derivatives in client accounts and emphasizes transparency by publishing historical performance results and disclosing ancillary teaching activities.

Reginald Maxfield is a CFP® with 19 years of industry experience and has been with Olympus Peaks Financial, LLC since 2016. He holds a Series 66 designation and assists individuals with the organization and management of defined contribution and defined benefit plans. Olympus Peaks Financial, LLC provides ongoing portfolio management, pension consulting, and fee-based financial planning to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm combines fundamental and quantitative analysis with modern portfolio theory and technical strategies, and maintains a notable pension consulting practice for plan sponsors alongside its discretionary investment management services.

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here! My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®). As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives. No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you. Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Ryan Kelly is a CFP® with seven years of industry experience. He has worked at RFK Capital Management since 2018 and previously spent ten years at Evergreen Capital Management. Ryan operates as the sole advisor at RFK Capital Management. RFK Capital Management provides project-based financial planning and investment advice primarily to individual Do-It-Yourself investors, including high-net-worth clients. The firm uses a fixed, flat-fee structure for discrete engagements and emphasizes low-cost, broadly diversified indexing with periodic rebalancing and limited trading.