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Greg B

Series 65

Rescue, CA

Hill Country Kingdom Advisors

Gregory Bronson is a financial advisor at Hill Country Kingdom Advisors with four years of industry experience. He holds a Series 65 designation and has held roles at Tek-Wise Financial, Hill Country Financial Services LLC, and several insurance and advisory firms. Bronson is also involved with the Catholic Order of Foresters and owns Hill Country Financial Services, an insurance agency offering health and property/casualty lines. Hill Country Kingdom Advisors operates under Tek-Wise Financial Planners LLC and provides discretionary portfolio management, financial planning, and investment consultation to individuals, high-net-worth clients, and charitable organizations. The firm uses fundamental analysis and modern portfolio theory to guide asset allocation and selection, manages accounts on a discretionary basis, and incorporates active trading strategies including margin and options.

Cash flow / budgeting Divorce financial planning General retirement planning Retirement withdrawal strategies Self-Employed Founder/Business Owner
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Eli Y

CFP®

Rocklin, CA

Fiduciary Financial Advisors

I am an independent 'Fee-Only' financial planner and advisor. I am a fiduciary focused on giving objective, holistic, and comprehensive financial advice. I also work with individuals helping to navigate whatever stage of life you are in, from building wealth all the way to preserving what you’ve already worked hard to build. My background is in finance and financial planning. After receiving my Bachelor of Science degree from Sacramento State's Financial Planning program, I continued to advance my financial planning and advisory experience and knowledge by obtaining various credentials, including the CERTIFIED FINANCIAL PLANNER® marks, also known as the CFP® marks. This noteworthy designation is generally considered to be the 'Gold Standard' in financial planning. With my prior firm, I was responsible for creating many of the most complex financial plans. Additionally, I was on the firm's Investment Committee, playing a role in the direction of the various portfolio allocations and recommendations that were used for clients. I also provide outsourced financial planning services for other advisors through Foundation Financial Planning. In doing this work, I continue to improve and hone my planning skills by gaining valuable insight into how financial plans are done with a firm that specializes in doing plans for all sorts of advisors. I currently reside in Rocklin CA, with my wife and young growing family. In my free time, I enjoy spending time with my family, exploring the outdoors, BBQing, and tinkering with things around the house.

Roth conversion strategy General retirement planning Social Security optimization Factor investing / smart beta General tax planning Government Employee Sales Professional Self-Employed Retired Approaching retirement Mid-Career Professionals Christian Faith Based
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Elizabeth D

Series 66

Roseville, CA

Ameritas Advisory Services, LLC

Elizabeth Daffner is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and 17 years of industry experience. She has worked at Ameritas Advisory Services since 2021 and has held roles with related Ameritas entities as well as Capstone Financial Group and Diligence Wealth Management, LLC. Outside of her advisory work, she is a member of the National Reined Cow Horse Association. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, with portfolio support from its Investment Committee and third-party partners.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
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Ryan D

Series 63, Series 65

Loomis, CA

JC Financial Services

Ryan Demartini is the sole advisor at JC Financial Services, an independent firm based in Loomis, CA. He holds Series 63 and Series 65 licenses and has 10 years of industry experience. In addition to his advisory role, Demartini provides bookkeeping and tax preparation services through his separate business, JC Bookkeeping. JC Financial Services serves individual investors and small businesses with financial planning, investment management, and retirement plan services. The firm focuses on passive portfolio construction using index mutual funds and ETFs, incorporates third-party managers when appropriate, and offers ongoing planning with periodic reviews. Its affiliation with an in-house bookkeeping and tax practice supports integrated client services and employer retirement plan education.

College savings (529s, UTMA, etc.) Cash flow / budgeting
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Brian S

Series 63, Series 65

Meadow Vista, CA

Brian Sly and Company

Brian Sly is the principal advisor at Brian Sly and Company with 28 years of industry experience. He holds Series 63 and Series 65 designations and has led his independent firm since 2009. Brian Sly and Company provides investment advisory and portfolio management services primarily to individual clients, retirement plans, foundations, and certain institutional clients. The firm emphasizes asset allocation based on Modern Portfolio Theory, implementing SEI Asset Allocation Model Portfolios on a largely non-discretionary basis, with regular performance reviews and client communication.

Active portfolio management Options & derivatives strategies Wealth management
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Tristan P

Series 65

Rocklin, CA

Sow and Reap Financial LLC

Tristan Payne is a financial advisor at Sow and Reap Financial LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Finisar Corp for nine years. Sow and Reap Financial LLC provides advisory services to individual clients, including both non‑high‑net‑worth and high‑net‑worth individuals, through discretionary investment management and project‑based financial planning. The firm emphasizes asset-allocation strategies using no‑load mutual funds and ETFs, with a focus on passive management, long-term equity holdings, and tax-aware portfolio rebalancing.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Retirement income strategy
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James S

Series 63, Series 65

Roseville, CA

Covered Edge Asset Management, LLC

James Schroeder is the sole advisor at Covered Edge Asset Management, LLC in Roseville, CA, holding Series 63 and Series 65 designations with 15 years of industry experience. He has been with Covered Edge Asset Management since its founding in 2011. Covered Edge Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, and business owners, creating personalized Investment Policy Statements based on clients’ goals, income, tax situations, and risk tolerance. The firm integrates charting, fundamental and technical analysis, and employs a range of strategies including long-term investing, active trading, options writing, and short sales, with performance-based fee arrangements available for qualified investors.

Options & derivatives strategies Active portfolio management
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Walter R

CFP®, Series 65

Newcastle, CA

Castellan Financial Advisors

Walter Romatowski is a CFP® certificant with 18 years of industry experience and is the sole advisor at Castellan Financial Advisors in Newcastle, CA. He has worked at Castellan Wealth Management, Inc. since 2007. Castellan Financial Advisors provides fee-only financial planning and investment services to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a core-and-satellite investment approach with non-discretionary asset management, using mutual funds and ETFs combined with fundamental and technical analysis.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
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Marshall G

Series 63, Series 66

Auburn, CA

Clarion Advisors Inc.

Marshall Goins is a financial advisor at Clarion Advisors Inc. with 13 years of industry experience. He holds Series 63 and Series 66 designations and has been with Clarion Advisors since 2012. He is also the owner and managing member of Mason Morgan Investments, LLC. Clarion Advisors Inc. provides discretionary portfolio management to individuals and high-net-worth clients, managing approximately $110.9 million across 882 accounts. The firm emphasizes long-term trading informed by multiple methods of analysis and maintains an unusually high client-to-advisor ratio.

Real estate investing Passive / index investing
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Daniel M

CFP®, CFA®, ChFC®, Series 66

Rocklin, CA

McCurdy Financial Solutions

Daniel McCurdy is a financial advisor at McCurdy Financial Solutions with 12 years of industry experience. He holds the CFP®, CFA®, ChFC®, and Series 66 designations. Prior to founding his firm, he worked at Strategic Wealth Advisors Group, LLC and LPL Financial, LLC. Outside of advising, he performs tax return data entry work for a law office. McCurdy Financial Solutions provides investment management and financial planning services to individuals, high-net-worth clients, and nonprofit organizations. The firm employs a tailored, discretionary portfolio management approach using fundamental and technical analysis alongside modern portfolio theory, and offers both ongoing and project-based planning engagements.

College savings (529s, UTMA, etc.) Business sale tax planning Cash flow / budgeting Charitable giving & philanthropy Social Security optimization Founder/Business Owner Retired
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James B

CFP®, Series 63, Series 65

Roseville, CA

Braziel & Associates, LLC

James Braziel is a CFP® professional with 33 years of industry experience, currently serving at Independent Financial Group, LLC since 2022. His prior experience includes roles at Braziel & Associates LLC and NPB Financial Group, LLC. He is also involved in insurance as a sole proprietor outside of his advisory work. Independent Financial Group, LLC is a dual-registered broker-dealer and SEC-registered investment adviser offering brokerage, portfolio management, financial planning, and retirement plan services to individuals, charities, corporations, and plan sponsors. The firm supports a national network of Investment Adviser Representatives and provides access to multiple advisory programs through its AccessPoint platform and third-party asset managers.

Business succession planning General estate planning guidance General tax planning Cash flow / budgeting Executive
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Marcos L

CFP®, Series 63, Series 65

Granite Bay, CA

360 Dividends

Marcos Lira is a financial advisor with 15 years of industry experience and holds the CFP® designation along with Series 63 and Series 65 licenses. He is the principal of 360 Dividends, an independent investment advisory firm, and has prior experience at PlexTrac, TrustedSite Security, and WhiteHat Security. Outside of his advisory role, he owns and operates an independent insurance agency and a tax and accounting service. 360 Dividends serves individuals, high-net-worth clients, charitable organizations, and small businesses with portfolio management, financial planning, real estate investment analysis, and insurance reviews. The firm combines passive and active investment approaches and integrates tax preparation and planning through its affiliated accounting business.

General retirement planning Retirement withdrawal strategies Roth conversion strategy Tax strategies for small businesses Real estate investing
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Richard M

Series 65

Granite Bay, CA

Legacy Wealth, Inc.

Richard Mac Farlane is a Series 65 licensed advisor at Legacy Wealth, Inc. with experience in estate planning law, serving as president and owner of California Probate and Trust, PC since 2013. He also operates as an independent insurance agent and has provided financial advisory services through his sole proprietorship since 2023. Legacy Wealth, Inc. offers portfolio management services to individual and high-net-worth clients, focusing on investment policy development, asset allocation, and portfolio monitoring. The firm employs a mix of fundamental, quantitative, and technical analysis, utilizing a range of investment vehicles including mutual funds, equities, fixed income, ETFs, insurance products, and occasionally private placements and venture capital funds.

Annuities
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Keith H

Series 63, Series 65

Auburn, CA

Hentch Solutions

Keith Hentschel is the sole advisor at Hentch Solutions in Auburn, California, holding Series 63 and Series 65 licenses with 40 years of industry experience. His prior roles include positions at Cetera Advisor Networks LLC and Purpose Driven Financial Services. Outside of investment advisory, he is involved in teaching public speaking skills through Hentch, Inc. and works as an independent representative selling fixed life, health, LTC, and fixed/indexed annuities. Hentch Solutions provides investment advisory services primarily by recommending and facilitating client access to third-party advisory platforms and managed-account programs. The firm operates mainly as a co-advisor or liaison, assisting with paperwork, delivery of regulatory disclosures, and monitoring third-party manager performance, rather than managing client portfolios directly.

Wealth management
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Neil P

CFP®, CFA®, TPCP®

Roseville, CA

Olivehurst Advisors LLC

I am a fee-only financial advisor focused on bringing clarity to your finances through integrated planning for life, business and investments. I built Olivehurst Advisors as a fiduciary firm to help individuals and families navigate growing financial responsibilities, evolving priorities and important financial decisions with thoughtful long-term planning and investment management. The name Olivehurst Advisors reflects the kind of stewardship I seek to provide - helping clients build lasting resilience, financial health and long-term opportunity, much like a grove of olive trees that produces fruit over many years. Whether navigating career growth, business ownership, investments, equity compensation, retirement planning or major life transitions, I provide guidance designed to help clients move forward with confidence.

Business ownership considerations Retirement income strategy General retirement planning Founder/Business Owner Established Professionals
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Gary H

Series 66

Auburn, CA

Northbrook Financial Group, LLC

Gary Henson is a financial advisor with Northbrook Financial Group, LLC in Auburn, CA, holding a Series 66 designation and with 26 years of industry experience. He has been with Northbrook Financial Group since 1999 and is also involved in real estate management through several entities. Northbrook Financial Group provides portfolio construction and ongoing investment management for individuals, high-net-worth clients, and trusts, utilizing a range of investment vehicles. The firm offers tax preparation and accounting services through its principal under separate agreements, combining investment management with in-house tax capabilities.

Wealth management
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Daniel R

Series 66

Roseville, CA

Rowland Financial Services

Daniel Rowland is the principal of Rowland Financial Services in Roseville, CA, with 26 years of experience in the financial industry. He holds a Series 66 designation. In addition to his advisory role, he owns an insurance brokerage specializing in employee benefits, including life, accident, health, disability, and annuity products. Rowland Financial Services provides investment management, financial planning, and employer retirement-plan services to institutional and individual clients. The firm operates on a non-discretionary basis, focusing on client-specific investment policy statements and diversified portfolios primarily using low-cost mutual funds and ETFs. An affiliated insurance brokerage offering employee-benefit products distinguishes the firm from other investment managers.

Business ownership considerations
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Rachael B

CFP®, Series 66

Granite Bay, CA

True Worth Financial Planning LLC

Rachael Burns is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at True Worth Financial Planning LLC, where she has worked since 2020. Prior to that, she was with Ameriprise from 2017 to 2020 and Merrill Lynch from 2015 to 2017. True Worth Financial Planning provides financial planning and portfolio management primarily to individual and high-net-worth clients. The firm offers project-based and ongoing comprehensive planning, uses third-party managers for portfolio execution, and delivers fee-based online educational courses and content.

Divorce financial planning College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner Mid-Career Professionals
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Jack J

CFP®, Series 65

Roseville, CA

Sierra Financial Planning & Asset Management

Jack Johnson is a CFP® and Series 65-licensed financial advisor with 22 years of industry experience. He has been the sole advisor at Sierra Financial Planning & Asset Management in Roseville, CA since 2003. Johnson holds both CFP® and CPA credentials and has a background in accounting and financial management. Sierra Financial Planning & Asset Management provides financial planning and portfolio management services for individual clients, utilizing a globally diversified, index-oriented, buy-and-hold investment approach. The firm primarily manages non-discretionary assets and negotiates flat advisory fees, delivering comprehensive written plans, annual in-person reviews, and quarterly performance reports.

Tax-loss harvesting Passive / index investing
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Mark O

Series 65

Roseville, CA

Q4 Strategic Equity Advisors Inc.

Mark O'Guinn is the principal of Q4 Strategic Equity Advisors Inc., an independent advisory firm based in Roseville, California. He holds a Series 65 designation and has 18 years of industry experience, having been with Q4 Strategic Equity Advisors since 2008. Outside of advisory services, he is also a licensed life insurance agent in California and owns a related insurance business. Q4 Strategic Equity Advisors provides portfolio management and referrals to third-party money managers for individuals, pension plans, trusts, estates, charitable organizations, and business entities. The firm employs a mix of fundamental analysis, long-term and short-term trading strategies, and non-discretionary portfolio supervision, with access to model portfolios and institutional investment strategists.

Options & derivatives strategies
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