Riley Hale is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at Tech Wealth, LLC, where he has worked since 2019. Prior to founding Tech Wealth, he held roles at Amicus Financial Advisors, Zions Wealth Management, and Canopy Tax. Outside of advising, he has experience in tax assistance services and has worked with BYU Soccer Camp and Utah Valley University. Tech Wealth, LLC primarily serves individuals and families, including employees of technology companies, high-net-worth individuals, and small businesses. The firm provides financial planning and wealth management with a focus on equity compensation, tax and retirement planning, and estate support, employing a Modern Portfolio Theory approach using low-cost, globally diversified index ETFs and mutual funds.

Joseph Toronto is a financial advisor at Affiliated Investment Advisors, Inc. in Draper, UT, with 30 years of industry experience. He has been with the firm since 1993. Outside of his advisory role, he serves as the general manager of the American Towers Owners Association, a nonprofit high-rise condominium complex in Salt Lake City. Affiliated Investment Advisors, Inc. provides fee-only, discretionary portfolio management primarily for trusts and estates, as well as individual and corporate accounts. The firm employs a top-down investment approach centered on macroeconomic and interest-rate analysis to guide asset allocation among liquid, investment-grade securities, operating at a boutique scale with a focus on institutional-style and fiduciary portfolios.

Reid Kellam is the principal of Kellam Insurance and Financial Services LLC, an independent firm based in Midway, Utah. He holds Series 63 and Series 65 licenses and has 23 years of industry experience. Since founding his firm in 2013, Kellam has also maintained an active insurance brokerage practice, dedicating approximately 40% of his time to selling fixed life, long-term care, and other insurance products. Kellam Insurance and Financial Services provides nondiscretionary asset management and financial services to self-employed business owners, individuals, and high-net-worth clients. The firm employs a long-term buy-and-hold investment approach informed by fundamental and cyclical analysis and also recommends insurance products as part of its offerings.

Trevor Phibbs is the principal advisor at Phibbs Financial, an independent registered investment adviser based in Draper, Utah. He holds Series 63 and Series 65 licenses and has eight years of industry experience spanning multiple firms, including AE Wealth Management and Hornor Townsend & Kent. In addition to his advisory work, he is involved in the insurance business through Phibbs Insurance Services. Phibbs Financial serves primarily individual and high-net-worth clients, managing approximately $27 million across about 83 client accounts. The firm offers discretionary asset management, estate-planning support, and portfolio implementation using model portfolios from the Altruist Model Marketplace, employing various analytical methods and conducting thorough due diligence on third-party managers.

Samuel Brasher is a financial advisor with Galleon Wealth Advisors LLC, holding a Series 66 designation and one year of industry experience. Prior to joining Galleon Wealth Advisors in 2025, he worked with several firms including Equitable Advisors, LLC and Helu Capital, and has experience in both financial and non-financial roles. Outside of advising, he is a partner in The Vector Account LLC, a private real estate development company. Galleon Wealth Advisors is an independent firm offering fee-only investment management, comprehensive financial planning, and retirement plan consulting to individuals, high-net-worth clients, and employer-sponsored participant-directed retirement plans. The firm’s investment approach combines modern portfolio theory with passive and active strategies, including pension consulting and ERISA fiduciary services.

Sloane Ortel is a Series 65-licensed financial advisor with four years of industry experience, currently serving as the sole advisor at Ethical Capital Investment Collaborative. Prior to this role, Ortel worked at Citywire LLC, River Orion LLC, and the CFA Institute. Outside of advisory work, Ortel co-hosts the Free Money Podcast, co-founded a carbon removal project developer, and serves on the board of a sustainability consulting firm. Ethical Capital Investment Collaborative manages discretionary portfolios for individuals, small businesses, and other advisers, using a plant-based exclusionary screening process combined with fundamental and situational analysis. The firm offers portfolio management, performance reporting, educational workshops, and outsourced advisory services, and supports institutional clients through sub-advisory and model portfolio development.

Todd Niemann is a CFA® charterholder and principal advisor at Niemann Investments LLC with four years of industry experience. He has worked at Varo Bank, SMBC Manubank, and Green Dot Bank, and provides consulting services in financial forecasting and strategic business recommendations on a project basis. Since December 2024, he has also served as Treasurer at Varo Bank, focusing on financial forecasting and risk analysis. Niemann Investments LLC is a single-advisor independent firm managing approximately $5.6 million primarily for individual clients, including high-net-worth individuals, trusts, and estates. The firm employs fundamental analysis with a long-term investment approach and utilizes strategies such as margin borrowing and derivatives, offering performance-based fee arrangements to eligible clients.

Trevor Kuresa is a Series 65-licensed financial advisor with two years of industry experience, currently with Diversify Wealth Management, LLC. Prior to joining Diversify Advisory Services, he worked at FirstPurpose Wealth and York Howell & Guymon. Outside of finance, he serves as an attorney for entrepreneurs and business owners through Hibiscus Legal. Diversify Wealth Management provides investment advisory and planning services to a diverse client base, including individuals, high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach across multiple platforms, offering both discretionary and non-discretionary management aligned with clients’ objectives and fiduciary requirements.

Joshua Crawley is a financial advisor at Affinity Wealth Resources, LLC in Salt Lake City, UT, with 12 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Terragon LLC and Lithium Auto Elixirs, where he is involved in marketing, product development, and sales. He is also the owner of Affinity Capital Resources, a collection and recovery services business. Affinity Wealth Resources advises individual investors, corporations, trusts, and estates, providing non-discretionary portfolio advisory services and customized investment plans. The firm uses a modern portfolio theory approach focused on fundamental analysis and offers clients guidance on asset allocation, rebalancing, and tax-aware management without discretionary trading authority.

Calvin Hunter is the sole advisor at Hunter Capital Management Inc. in Alpine, Utah, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has worked at Hunter Capital Management since its founding in 1999. Hunter Capital Management provides investment supervisory services to individuals, families, trusts, estates, foundations, and certain small business retirement plans and entities. The firm employs a value-oriented, buy-and-hold investment philosophy using fundamental and technical analysis, focusing on low-cost, no-load funds and tailored client portfolios managed primarily on a discretionary basis.

Tylan Fletcher is the principal and sole advisor at Fletcher Capital Management in Lehi, Utah, with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has been with his current firm since 2010. In addition to his advisory role, Fletcher is an independent insurance agent licensed to sell health, life, disability, and property and casualty insurance, and he is also a licensed real estate agent. Fletcher Capital Management is an independent firm managing approximately $50.9 million for about 197 clients. The firm provides asset management, pension consulting, and financial planning services to individuals, trusts, small businesses, and retirement plans, employing a diversified, buy-and-hold investment approach that incorporates mutual funds, ETFs, and occasionally digital assets.

Karina Corbett is a financial advisor at Emotionally Invested with one year of industry experience and holds a Series 65 designation. Her background includes roles in education and nonprofit settings, such as at Noorda College of Osteopathic Medicine and the Museum of Peoples and Cultures. Emotionally Invested provides financial planning and advisory services primarily to individuals and couples, focusing on financial psychology and improving money communication in relationships. The firm offers one-on-one counseling, group sessions, and workshops, with clients responsible for executing trades.

Seth Swindle is a CFP® certificant with 10 years of industry experience, currently serving as the sole advisor at Strive Investment Management, LLC in American Fork, UT. His prior experience includes roles at Certiport, Inc. and Morgan Stanley & Co. LLC. He is also licensed as an independent insurance agent and occasionally sells life insurance to clients. Strive Investment Management provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, small businesses, foundations, and charitable organizations. The firm employs a blend of fundamental and technical analysis using both active and passive strategies to create diversified, tax-aware portfolios.

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here! My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®). As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives. No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you. Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Jesse Dean Sr. is a financial advisor at Vantage Point Wealth Management, LLC in Saratoga Springs, UT, holding the ChFC® designation along with Series 63 and 65 licenses. He has 13 years of industry experience and has been with Vantage Point Wealth Management since 2011. Outside of his advisory role, he is president of Vantage Point Financial Services, LLC, which focuses on life insurance, disability insurance, and annuity sales. Vantage Point Wealth Management provides financial planning and wealth management services to individuals, corporate retirement plans, charitable institutions, and foundations. The firm’s investment approach integrates fundamental, quantitative, and technical analysis with client risk assessments, and it emphasizes retirement-plan consulting and active insurance activities.

Devin Henderson is a Series 65-licensed financial advisor with 16 years of industry experience. He is the sole advisor at Fortunate, LLC, where he has worked since 2018, following four years at Allegis Investment Advisors, LLC. In addition to advisory work, Henderson is an independent insurance agent and works with school teachers utilizing 403(b) fixed annuities through contracts with ING, Great American, and LSW. Fortunate, LLC is an independent advisory firm serving individual investors and retirement plan sponsors with approximately 319 client relationships. The firm refers clients to third-party investment managers and provides retirement plan design, investment selection support, and employee education, without exercising investment discretion or giving advice on specific securities.

Cody Lewis is a financial advisor at Proactive Wealth Management, Inc. in Draper, UT, holding the ChFC® designation with 22 years of industry experience. He founded Proactive Wealth Concepts, Inc., an insurance agency offering life, health, disability, and long-term care insurance, which represents a portion of his business activities. Prior to his current role, he worked at several firms including ARS Investment Advisors, Allegis Investment Advisors, New England Securities, and Ameriprise. Proactive Wealth Management is a small, independent investment adviser serving individuals, trusts, estates, and businesses, including high-net-worth clients. The firm emphasizes long-term, discretionary portfolio management based on fundamental analysis, using primarily low-cost mutual funds and ETFs, and typically begins client relationships with a formal financial planning process.

John Thomas is a financial advisor at Fortis Wealth Management, LLC with 12 years of industry experience. He holds a Series 65 credential and has worked with firms including Foxstone Financial and CG Advisory Services. Outside of financial advising, he owns and manages an outdoor equipment rental business and has ownership interests in companies involved in wind turbine manufacturing and renewable energy. Fortis Wealth Management serves individuals, high-net-worth clients, pension and profit-sharing plans, as well as corporate and charitable organizations. The firm focuses on ETF-based portfolio management with an emphasis on asset allocation, fundamental analysis, and multi-year holding periods, offering specialized ERISA advisory and discretionary management services uncommon for a firm of its size.

Brian Clegg is a CFA charterholder and Series 63 licensee with two years of experience as a financial advisor at Optimal Investment Performance, LLC. He also serves as a Biopharma Relationship Manager at Avantor, a role unrelated to investment advising. Optimal Investment Performance provides project-based investment consulting primarily to individuals, including high-net-worth clients, as well as groups, institutions, non-profits, and trusts. The firm focuses on written investment plans, implementation support, portfolio reviews, and ad-hoc consultations, emphasizing low-cost, tax-efficient, passive strategies tailored to each client's situation without discretionary management or custody of assets.

Marcus Blanchard is a CFP® and ChFC® with nine years of industry experience. He is the sole advisor at Focal Point Financial Planning, LLC, where he has worked since 2020. Prior to founding his firm, he held positions at DFPG Investments, Fidelity Brokerage Services, Veritude, Sidewinder Industries, and Deliberate Dynamics. He also advises on Deferred Sales Trust marketing as part of an estate planning team. Focal Point Financial Planning, LLC is an independent advisory firm serving individuals, trusts, estates, retirement and pension plans, and high-net-worth clients. The firm offers customized financial planning and discretionary investment management that combines passive and active strategies, including holdings in stocks, bonds, mutual funds, ETFs, and cryptocurrency exposure. It provides fiduciary services for employer-sponsored plans and business-exit planning for owners and real estate investors.