Top financial coaching / therapy financial advisors in California
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek a financial coaching or therapy advisor if you find money stress affecting your daily life or relationships, or if you want to change your financial habits but don’t know where to start. Without a coach who understands the emotional side of money, it’s easy to focus only on numbers and miss the feelings driving your decisions.
- Emotional awareness. Look for advisors who explore your money feelings, not just your budget or investments.
- Behavior change focus. Ask how they help clients build new habits instead of quick fixes.
- Holistic approach. Confirm they consider your life goals and values alongside your finances.
- Experience with stress triggers. See if they’ve worked with clients facing anxiety, debt shame, or family money conflicts.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Darrin C
Series 66
Burlingame, CA
Fidelity
Darrin Chow specializes in financial coaching and therapy, helping clients in California address the emotional aspects of money and develop healthier financial habits. With 15 years of industry experience and a background at large firms like Fidelity and E*TRADE, he offers a collaborative approach focused on long-term goals, supported by his Series 66 designation and California Insurance License, distinguishing him from advisors with less extensive firm experience.
Experience: 16 years
Avg account: $234,793
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David G
Series 66
Pleasanton, CA
Merrill
David Gilchrist specializes in financial coaching and therapy, focusing on high earners and established professionals in California, which suits those seeking to address the emotional aspects of money management. His decade of experience at Merrill, a large firm, combined with expertise in tax-aware strategies and a disciplined investment approach, differentiates him by offering comprehensive wealth planning alongside behavioral financial coaching.
Experience: 10 years
Avg account: $860,085
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Marie T
CFP®
Hawthorne, CA
Modern Assets, LLC
Marie Thomasson specializes in financial coaching and therapy, focusing on helping clients align their wealth with their values through ESG and sustainable investing. Based in Hawthorne, CA, she offers flat-fee, project-based financial planning and ongoing services via retainers, catering especially to Gen X and mid-career professionals seeking a holistic, values-driven approach to managing money stress and behavior change.
Experience: 9 years
Avg account: $302,961
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Patrick Y
CFP®
Tujunga, CA
Noor Financial Services
Patrick Yaghoobians specializes in financial coaching and therapy, focusing on cash flow and budgeting, which suits clients seeking to address emotional money challenges in California. As a CFP®-certified advisor with six years of experience, he offers flat-fee services and caters to Millennials, providing a relatable and independent approach compared to other advisors in the region.
Experience: 7 years
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Tara U
CFP®
Torrance, CA
South Bay Financial Partners
Tara Unverzagt specializes in financial coaching and therapy, integrating emotional awareness and behavior change to help clients overcome money stress and build healthier financial habits. Based in Torrance, CA, she offers flat-fee programs and hourly coaching, focusing on Millennials and high-net-worth individuals, with 17 years of experience and CFP® certification, distinguishing her through a holistic approach that includes debt management and multi-generational planning.
Experience: 17 years
Avg account: $2,270,512
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