Independent, values-based investing financial advisors in California
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want your investments to reflect your personal values, you need an advisor who understands how to align your portfolio with your ethical priorities without sacrificing financial goals. A common mistake is treating values-based investing as a simple exclusion list rather than integrating it into a comprehensive strategy.
- Values integration approach. Ask how they incorporate your specific values into investment decisions beyond just avoiding certain industries.
- Impact measurement. Confirm whether they track and report the social or environmental outcomes of your investments.
- Portfolio customization. Look for advisors who tailor portfolios to your unique values, not just offer pre-set "green" or "socially responsible" funds.
- Independent perspective. Since these advisors operate independently, ask how they maintain objectivity when selecting investment options aligned with your values.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jason G
Series 63, Series 65
Monterey, CA
Modern Wealth Management, LLC
Jason Gordo specializes in values-based investing and serves clients in California, integrating ethical priorities into comprehensive financial strategies. With 24 years of experience and a flat-fee structure for estate planning, he offers personalized portfolio customization and tax strategies for small businesses, distinguishing him from others by combining independent advice with expertise in retirement income and alternative investments.
Experience: 24 years
Avg account: $832,068
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George G
Series 65
San Francisco, CA
Just Futures
George Guerrero specializes in values-based investing with a focus on ESG and sustainable strategies, making him well-suited for clients seeking to align investments with ethical priorities in California. As an independent advisor and founder of Just Futures, he offers tailored portfolio customization and serves a diverse client base including nonprofits and family offices, with flexible fee structures and nearly a decade of industry experience.
Experience: 9 years
Avg account: $34,863
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Kevin Riggs A
Series 66
Hemet, CA
Behavior Shift
Kevin Riggs Apolinar specializes in values-based investing with a focus on Christian faith-based clients, making him well-suited for investors seeking portfolios aligned with personal ethics in California. His firm, Behavior Shift, employs a fee-only structure combining Modern Portfolio Theory and behavioral finance, offering faith-based options and serving high-net-worth individuals, which differentiates him from others by integrating behavioral insights and a flat-fee model.
Experience: 3 years
Avg account: $332,145
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Graham M
Series 66
Sacramento, CA
Trek Financial
Graham Mcdougal specializes in values-based investing and serves clients in California, integrating ethical priorities with financial goals through a strategic approach that includes ETF allocations, quantitative methods, and tax-aware direct indexing. His 20 years of experience, combined with a flat-fee and independent advisory model at Trek Financial, distinguish him by offering tailored portfolios and access to alternative investments and options-based risk management strategies.
Experience: 21 years
Avg account: $537,789
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Shannon L
CFP®
Berkeley, CA
Elmwood Wealth Management
Shannon Lemon specializes in values-based investing, making her well-suited to help clients in California align their portfolios with personal ethics while pursuing financial goals. As a CFP®-certified independent advisor with 13 years of experience at Elmwood Wealth Management, she serves high-net-worth clients using a total-return, long-term investment approach and offers both discretionary and non-discretionary portfolio management with a fee structure of 1.00% AUM and hourly planning options.
Experience: 13 years
Avg account: $2,263,826
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