CFP®-certified, private / alternative investments financial advisors in Chula Vista, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden risks or liquidity issues that can disrupt your financial goals. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Risk assessment clarity. Ask how they evaluate the unique risks of private investments compared to public markets.
- Liquidity planning. Confirm how they manage cash flow given that alternative assets often can't be sold quickly.
- Tax implications. Discuss how they handle tax strategies around these investments, especially in California's high-income tax environment.
- Portfolio integration. See how they balance alternatives with your other holdings to align with your overall financial plan.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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April S
CFP®
San Diego, CA
Focus Partners Wealth, LLC
April Schultz, a CFP® professional in San Diego, specializes in private and alternative investments, making her well-suited for clients with complex asset portfolios. Her firm, Focus Partners Wealth, LLC, serves high-net-worth individuals with a long-term, tax- and fee-sensitive investment approach that blends active and passive strategies, including private funds and ETFs, differentiating her from advisors with narrower focuses or less comprehensive fee structures.
Experience: 2 years
Avg account: $2,557,933
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Stephen L
CFP®, ChFC®, Series 63
Emerald Hills, CA
Realta Investment Advisors, Inc
Stephen Lovell's 29 years of experience and CFP® certification equip him to handle complex private and alternative investments, integrating them into comprehensive financial plans. At Realta Investment Advisors, managing $343 million with 54 advisors, he offers flat-fee and AUM-based pricing, serving a diverse client base with personalized asset allocation and ongoing monitoring, distinguishing him from others by his extensive industry background and firm resources.
Experience: 29 years
Avg account: $311,930
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Michelle P
CFP®, Series 66
Spring Valley, CA
Facet
Michelle Packer, a CFP® with 15 years of experience near Chula Vista, specializes in private and alternative investments, tax-loss harvesting, and sustainable investing. Her firm, Facet, offers discretionary investment management with an active, fundamentally driven approach, emphasizing asset allocation and diversification. She provides flexible flat membership fees and serves a diverse client base including business owners and retirees, distinguishing her from other advisors in the area.
Experience: 15 years
Avg account: $541,077
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Peter S
CFP®, Series 63, Series 65
San Diego, CA
Ariston Services Group, LLC
Peter Shenas, based in nearby San Diego, offers expertise in private and alternative investments, including real estate, supported by 28 years of industry experience and CFP® certification. His firm manages nearly $491 million for about 70 clients, providing a mix of discretionary management and alternative strategies with flexible fee options including flat fees and hourly rates, catering to high-net-worth individuals.
Experience: 29 years
Avg account: $5,630,182
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Joshua K
CFP®, Series 63, Series 65
San Diego, CA
Santara Wealth Management LLC
Joshua Khokhar's CFP® certification and 18 years of experience equip him to manage private and alternative investments effectively, especially for high-net-worth clients in the San Diego area near Chula Vista. His firm, Santara Wealth Management LLC, employs a multi-disciplinary investment approach and offers flat fees up to $15,000 for financial planning, distinguishing him from advisors with traditional AUM-based fees.
Experience: 18 years
Avg account: $920,232
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