Seasoned, private / alternative investments financial advisors in Cupertino, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without deep experience, it's easy to misjudge risks or liquidity needs, which can disrupt your overall financial plan. Seasoned advisors bring decades of insight, helping you navigate these challenges with a steady hand.
- Risk assessment expertise. Confirm how they evaluate the unique risks of private and alternative investments compared to public markets.
- Liquidity planning. Ask how they manage cash flow given that these investments often have limited opportunities to sell quickly.
- Tax implications. Private investments can have complex tax consequences; check how they integrate tax planning into your strategy.
- Portfolio integration. Ensure they consider how alternatives fit with your broader financial goals, not just as standalone holdings.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Howard S
CFP®, Series 63, Series 65
San Jose, CA
Cerity partners LLC
Howard Sussman brings 23 years of experience and CFP® certification to managing private and alternative investments, supported by Cerity Partners' $126.9 billion in assets and broad institutional client base. Located near Cupertino in Los Altos, he offers flat-fee and hourly financial planning, integrating tax and retirement strategies, which distinguishes him from advisors with narrower service scopes or smaller firm resources.
Experience: 24 years
Avg account: $4,574,620
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Mark J
Series 63, Series 65
Mountain View, CA
Wealth Architects, LLC
Mark Johnsen brings 28 years of experience managing private and alternative investments, with expertise in equity compensation tax strategy and concentrated stock management, ideal for high-net-worth clients in Cupertino. His firm, Wealth Architects, LLC, offers flat-fee and asset-based pricing, emphasizing tailored portfolio management using modern portfolio theory, which differentiates him from advisors focusing solely on traditional investments.
Experience: 29 years
Avg account: $5,476,972
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Petty Y
Series 63, Series 66
Cupertino, CA
HSBC Securities (USA) Inc.
Petty Yao's 27 years of experience and expertise in private and alternative investments make him well-equipped to manage complex assets in Cupertino, CA. Working at HSBC Securities, a large firm offering managed accounts with strategic and tactical asset allocation, he provides tailored investment solutions with a 1.50% AUM fee, distinguishing him from advisors at smaller firms or with less comprehensive services.
Experience: 28 years
Avg account: $307,151
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Daniel H
CFP®, Series 63, Series 65
Mountain View, CA
Independent Financial Group, LLC
Daniel Hahn's 33 years of experience and CFP® certification equip him to manage complex private and alternative investments effectively, especially given his firm's dual registration as a broker-dealer and SEC-registered adviser. His firm offers diverse advisory programs and flat-fee financial planning, distinguishing him from others by combining seasoned expertise with flexible fee structures and a broad client service platform in the Cupertino area.
Experience: 33 years
Avg account: $474,424
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Jordan M
Series 63, Series 65
Cupertino, CA
Charles Schwab
Jordan Matthews III offers extensive expertise in private and alternative investments, supported by 29 years in the industry and Series 63 and 65 licenses. Operating within Charles Schwab's large-firm environment, he serves high-net-worth clients with a 0.80% annual AUM fee, leveraging multi-asset model portfolios and integrated financial planning to address complex investment and tax considerations.
Experience: 29 years
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