Seasoned, factor investing / smart beta financial advisors in Eden Prairie, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple market timing tools rather than disciplined, rules-based approaches.
Seasoned advisors bring deep experience applying these strategies across market cycles, helping you avoid pitfalls like over-concentration or chasing recent winners.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they balance factor exposures to avoid unintended risks or sector biases.
- Portfolio integration. Understand how they combine factor strategies with your broader investment goals and risk tolerance.
- Tax and cost considerations. Inquire about how they manage turnover and tax impacts unique to factor-based investing.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Steven W
Series 63
Bloomington, MN
Compass Financial Management LLC
Steven Walstad brings nearly three decades of experience in factor investing and smart beta strategies, serving clients from Bloomington, MN. His firm, Compass Financial Management LLC, offers discretionary portfolio management and integrates fundamental, technical, and cyclical analysis, distinguishing him with a comprehensive approach and a 1.95% AUM fee structure compared to others in the region.
Experience: 29 years
Avg account: $393,103
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Michael H
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Michael Hess brings 24 years of experience in factor investing and smart beta strategies, supported by his CFP® certification and affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm. His expertise includes active portfolio management and retirement plans for business owners, with flexible fee options including flat fees and hourly rates, distinguishing him from other advisors in the Eden Prairie area.
Experience: 24 years
Avg account: $1,378,035
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Keith S
Series 63, Series 65
Maple Grove, MN
Lifeworks Advisors, LLC
Keith Severson offers seasoned expertise in factor investing and smart beta strategies, supported by 34 years of industry experience and Series 63 and 65 credentials. Operating from Maple Grove, MN, his firm Lifeworks Advisors integrates tax and accounting services and employs a planning-based tranche investment approach, distinguishing him with comprehensive wealth management and retirement plan advisory services alongside factor-based strategies.
Experience: 34 years
Avg account: $506,000
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Gracia C
CFP®, Series 63
Minneapolis, MN
Associated Investment Services, Inc.
Gracia Cavanaugh brings 24 years of experience in factor investing and smart beta strategies, supported by her CFP® certification and independent status. Operating from Minneapolis, she offers a fee structure between 1.42% and 1.81% and serves a diverse client base including individuals, small corporations, and trusts, differentiating her with a broad service scope and a background that includes active portfolio management and tax-loss harvesting expertise.
Experience: 24 years
Avg account: $303,096
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