CFP®-certified, factor investing / smart beta financial advisors in Eden Prairie, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple index tracking rather than understanding their unique risk and return patterns.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your goals and risk tolerance.
- Portfolio integration. Confirm how they combine factor strategies with your existing investments to avoid unintended overlaps or gaps.
- Cost and turnover awareness. Factor strategies can involve more trading; check how they manage expenses and tax impacts.
- Performance context. Understand how they evaluate factor returns across different market cycles, not just recent trends.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kathleen L
CFP®
Edina, MN
Flourish Wealth Management Inc.
Kathleen Longo, a CFP® professional in Edina, MN, specializes in factor investing and smart beta strategies, applying a Modern Portfolio Theory-based, buy-and-hold approach with diversified, low-cost funds. Her firm serves high-net-worth clients with flat-fee financial planning options, offering tax-sensitive and ESG strategies, which distinguishes her from others by combining factor investing expertise with comprehensive wealth management and flexible fee structures.
Experience: 12 years
Avg account: $2,886,737
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Jordan E
CFP®, Series 65
Minnetonka, MN
Marquette Wealth Management
Jordan Elling is a CFP® with nine years of experience, specializing in factor investing and smart beta strategies, making him well-suited for clients seeking these approaches in Eden Prairie. His firm, Marquette Wealth Management, focuses on disciplined, factor-aware active management and serves high-net-worth individuals with a 1.00% AUM fee, differentiating him through comprehensive planning and expertise in less efficient market segments.
Experience: 9 years
Avg account: $4,639,086
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Michael H
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Michael Hess offers expertise in factor investing and smart beta strategies, supported by 24 years of experience and CFP® certification, making him well-suited for clients in Eden Prairie, MN seeking these approaches. Affiliated with Wealth Enhancement Advisory Services, a large SEC-registered firm, he provides flat-fee and hourly financial planning options and serves a diverse clientele including business owners and retirees, blending active and passive management.
Experience: 24 years
Avg account: $1,378,035
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