CFP®-certified, factor investing / smart beta financial advisors
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might consider a factor investing or smart beta advisor if you're looking to build a portfolio that targets specific investment drivers like value, momentum, or quality, rather than relying solely on traditional market-cap-weighted indexes. Without a clear understanding of how these factors interact and perform over time, you risk unintended concentration or exposure that could hurt your returns.
CFP® certification means these advisors have formal training in financial planning, which can help integrate factor strategies into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor and control risks unique to factor-based strategies, such as factor crowding or cyclicality.
- Portfolio integration. Understand how they combine factor investing with your existing assets to avoid overlap and unintended bets.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Tiffany S
CFP®, Series 63, Series 66
Bellevue, WA
Avier Wealth Advisors
Tiffany Stoner's 15 years of experience and CFP® certification equip her to integrate factor investing and smart beta strategies effectively within comprehensive financial plans. Based in Bellevue, WA, she operates through Avier Wealth Advisors, which focuses on diversified portfolios using institutional-class, low-cost mutual funds and ETFs, supported by academic factor research, distinguishing her approach from others by combining rigorous research with personalized wealth management for high-net-worth clients.
Experience: 16 years
Avg account: $2,036,587
-
Ryan P
CFP®, Series 66
Winter Garden, FL
Wealth Enhancement Advisory Services, LLC
Ryan Paul is well-suited for clients seeking factor investing or smart beta strategies, leveraging 13 years of experience and CFP® certification to integrate these approaches within comprehensive financial plans. Affiliated with Wealth Enhancement Advisory Services, a large SEC-registered firm, he offers flexible fee options including flat fees and hourly rates, and serves diverse clients such as business owners and retirees, distinguishing him from advisors focused solely on smaller client segments or traditional investment methods.
Experience: 13 years
Avg account: $1,378,035
-
Julie H
CFP®, Series 66
Downers Grove, IL
Vertex Partners
Julie Hupp's 20 years of experience and CFP® certification equip her to integrate factor investing strategies effectively within broader financial plans, addressing risks like factor crowding and cyclicality. At Vertex Partners, she offers a blend of active and passive management with a focus on asset allocation and behavioral finance, serving diverse clients including high earners and values-based investors, with flexible fee options ranging from flat to AUM-based fees.
Experience: 20 years
Avg account: $1,204,734
-
Taylor S
CFP®, Series 65
Chamblee, GA
Verisail Partners, LLC
Taylor Stanfill's 15 years of experience and CFP® certification equip him to integrate factor investing strategies effectively within comprehensive financial plans, focusing on retirement income, multi-generational wealth transfer, and college savings. Operating from Verisail Partners in Chamblee, GA, he offers flat-fee and AUM-based pricing, emphasizing a factor-based framework using the Fama-French model, which distinguishes his disciplined, asset-allocation-first approach from other advisors.
Experience: 15 years
Avg account: $1,079,382
-
Kimberly W
CFP®
West Hartford, CT
APELLA Wealth
Kimberly Wohler is a CFP®-certified advisor specializing in factor investing and smart beta strategies, with additional expertise in tax-loss harvesting and ESG investing, making her well-suited for clients seeking targeted investment drivers. She offers flat-fee and hourly financial planning services, serves high-net-worth clients, and operates independently, providing personalized attention compared to larger teams or firms with different fee structures.
Experience: 1 year
Avg account: $1,287,176
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular nationally
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")