CFP®-certified, factor investing / smart beta financial advisors in Framingham, MA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to use factor investing or smart beta strategies, you likely want to improve your portfolio's risk and return by targeting specific investment factors like value, momentum, or size. A common mistake is treating these strategies as simple market timing tools rather than disciplined, rules-based approaches that require ongoing adjustment.
CFP® certification means these advisors have formal training in financial planning, which can help integrate factor investing into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Portfolio integration. Confirm how they combine factor strategies with your existing investments to avoid unintended risks.
- Cost and turnover. Factor strategies can increase trading; inquire about how they manage expenses and tax impacts.
- Performance measurement. Understand how they evaluate success beyond simple benchmarks, focusing on risk-adjusted returns.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Wei W
CFP®, CFA®, Series 63
Newton, MA
Triple Summit Advisors, LLC
Wei Wang offers expertise in factor investing and smart beta strategies, supported by CFP® and CFA® credentials and a decade of experience. Based in Newton, MA, he works at Triple Summit Advisors, which manages $90.3 million across diverse strategies including global quantitative factor investing, serving individuals, trusts, and corporate clients with a 0.65% AUM fee for global asset allocation.
Experience: 10 years
Avg account: $620,532
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Trevor G
CFP®, Series 63, Series 66, Series 65
Wellesley, MA
Thrive Investments, LLC
Trevor Gailun, a CFP® with six years of experience, specializes in factor investing and smart beta strategies, making him well-suited for integrating these approaches into comprehensive financial plans. Operating from Wellesley, MA, he serves high-net-worth clients with a quantitative, ETF-focused investment style and offers a flat-fee structure that includes a customizable online planning portal, distinguishing him from other advisors in the area.
Experience: 7 years
Avg account: $3,075,844
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Kevin O
CFP®, Series 63
Northborough, MA
Wealth Enhancement Advisory Services, LLC
Kevin O'Brien's 37 years of experience and CFP® certification equip him to integrate factor investing strategies effectively within comprehensive financial plans. Operating from a large SEC-registered firm, he offers flexible fee options including flat fees and hourly consulting, serving diverse clients such as business owners and baby boomers, which may provide broader insights compared to advisors focused solely on factor investing.
Experience: 37 years
Avg account: $1,378,035
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Eric H
CFP®, CFA®
Cambridge, MA
East Horizon Investments
Eric Henderson, a CFP® and CFA® with 14 years of experience, specializes in factor investing and active portfolio management, making him well-suited for integrating smart beta strategies into comprehensive financial plans. Based in Cambridge, MA, he offers flat fees for planning projects and serves high-net-worth clients, managing $42 million with a focus on intrinsic-value investing and long-term horizons, distinguishing him from others by combining deep expertise with a personalized, fundamental approach.
Experience: 14 years
Avg account: $1,600,857
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