Flat-fee, factor investing / smart beta financial advisors in Framingham, MA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies to guide your portfolio, you need an advisor who understands how these rules-based approaches can fit your goals and risk tolerance. A common mistake is treating these strategies as one-size-fits-all, ignoring how they interact with your broader financial picture. Flat-fee advisors charge a set price, so you know what to expect without surprises.
- Factor selection rationale. Ask how they choose which factors to emphasize and why those fit your investment timeline and objectives.
- Risk management approach. Confirm how they balance factor exposures to avoid unintended concentration or volatility.
- Cost transparency. Flat fees mean predictable costs; check what services are included and if there are any extra charges.
- Performance context. Understand how they evaluate factor strategy results relative to market cycles and your personal benchmarks.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Trevor G
CFP®, Series 63, Series 66, Series 65
Wellesley, MA
Thrive Investments, LLC
Trevor Gailun specializes in factor investing and smart beta strategies, offering flat-fee financial planning with a $300 upfront fee and $187.50 quarterly thereafter, waived for assets over $1 million. Serving high-net-worth clients from Wellesley, MA, he uses a quantitative, ETF-centric approach with discretionary portfolio management, supported by a customizable online planning portal, distinguishing him from advisors with broader client bases or different fee models.
Experience: 7 years
Avg account: $3,075,844
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Elizabeth H
Series 65, Series 63
Chicago, IL
Impact Financial
Elizabeth Heneman specializes in factor investing and smart beta strategies, applying Modern Portfolio Theory to tailor portfolios for individuals and small business owners. Operating from Boston, her firm Impact Financial offers flat-fee, project-based financial planning with transparent pricing tiers, distinguishing her through integrated wealth management and cross-border financial analysis uncommon among nearby advisors.
Experience: 1 year
Avg account: $888,960
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Gita R
Series 65
Cambridge, MA
East Horizon Investments
Gita Rao's expertise in factor investing and active portfolio management, combined with her 11 years of experience and Series 65 designation, equips her to handle flat-fee factor investing needs effectively. Based in Cambridge, MA, she works with high-net-worth clients through East Horizon Investments, which emphasizes fundamental security analysis and long-term strategies, offering negotiable flat fees for financial planning projects.
Experience: 11 years
Avg account: $1,600,857
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Kevin O
CFP®, Series 63
Northborough, MA
Wealth Enhancement Advisory Services, LLC
Kevin O'Brien's expertise in factor investing and smart beta strategies, combined with 37 years of industry experience, positions him well to manage portfolios using these approaches. Operating from a large SEC-registered firm, he offers flat fees ranging from $250 to $50,000 for planning and consulting, blending active and passive management with guidance from an internal Investment Committee, which may appeal to clients seeking structured, transparent cost options.
Experience: 37 years
Avg account: $1,378,035
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