Flat-fee, factor investing / smart beta financial advisors in Jersey City, NJ
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely aim to capture specific market drivers like value or momentum without relying on traditional active management. A common mistake is treating these strategies as one-size-fits-all, ignoring how factors perform differently across market cycles and personal goals. Flat-fee advisors charge a set price regardless of assets, which can simplify your cost planning.
- Factor selection insight. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they balance factor exposures to avoid unintended concentration or volatility.
- Fee structure clarity. Understand what services are included in the flat fee and how it compares to asset-based fees.
- Local market knowledge. Since Jersey City has high property taxes and strong NYC/Philadelphia commuter ties, check how they incorporate these factors into your financial plan.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Pranay D
Series 66
New York, NY
Nasdaq Dorsey Wright
Pranay Dureja specializes in factor investing and smart beta strategies, supported by his experience at Nasdaq Dorsey Wright, which uses technical analysis and relative strength methods. Unlike some peers, he offers flat fees or negotiated prices for educational events and serves high-net-worth clients, combining independent advisory services with a focus on passive and active portfolio management from his New York location.
Experience: 4 years
Avg account: $522,264
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Jennifer T
CFP®
New York, NY
Wealth Enhancement Advisory Services, LLC
Jennifer Tse specializes in factor investing and smart beta strategies, supported by her CFP® certification and four years of experience in a large, SEC-registered firm. Her firm employs a strategic investment process blending passive and active management, offering flat fees from $250 to $50,000 for planning and consulting, which may appeal to clients seeking transparent, predictable costs compared to asset-based fees.
Experience: 4 years
Avg account: $1,378,035
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Richard B
Atlantic Beach, NY
Apella Wealth
Richard Backer specializes in factor investing and smart beta strategies, offering flat-fee financial planning with fees negotiated case-by-case, which can suit clients seeking predictable costs. His firm, Apella Wealth, uses a model-driven investment approach combining quantitative methods and external managers, serving a diverse client base including high-net-worth individuals and institutions, differentiating him from advisors focused solely on individual investors or traditional active management.
Experience: 20 years
Avg account: $1,287,176
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Kenton K
Series 63, Series 65
New York, NY
Addigence Corporation
Kenton Kilmer specializes in factor investing and smart beta strategies, offering flat-fee, discretionary portfolio management through Addigence Corporation's online platform. With eight years of experience and Series 63 and 65 licenses, he serves high-net-worth clients independently, using a proprietary algorithm to tailor factor exposures and manage risk, differentiating him from advisors relying on traditional asset-based fees or active management approaches.
Experience: 8 years
Avg account: $0
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Cyrus E
VerifiedSeries 65
Glen Ridge, NJ
Eslami & Co. Wealth Management, LLC
Cyrus Eslami specializes in factor investing and smart beta strategies, offering flat-fee financial planning with fixed project fees ranging from $1,000 to $15,000. His firm employs quantitative and alternative strategies, including futures trend-following and merger arbitrage, which may provide diversified risk management beyond typical factor exposures. Located in nearby New York, NY, he also brings experience developing AI-powered financial tools, distinguishing him from other advisors in Jersey City.
Experience: 1 year
Avg account: $822,978
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