Independent, college savings (529s, UTMA, etc.) financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA custodial accounts. Without careful planning, you might miss opportunities to balance education savings with other financial goals or overlook how account ownership affects financial aid.
- Account type guidance. Confirm how they choose between 529 plans, UTMA accounts, or other vehicles based on your family's needs and timeline.
- Investment strategy alignment. Ask how they adjust investments as your child approaches college age to manage risk and growth.
- Financial aid impact. Understand how the advisor considers account ownership and balances savings to optimize potential aid eligibility.
- Independent advice. These advisors operate without firm constraints, which can mean more flexibility in recommending solutions that fit your situation.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Katherine M
Series 63, Series 65
Middleton, WI
ON Investment Management CO
Katherine Megna specializes in college savings strategies including 529 plans and UTMA accounts, supported by 14 years of experience and Series 63 and 65 licenses. Operating independently with a flat-fee structure, she offers personalized financial planning from Middleton, WI, and brings additional expertise in retirement planning and income strategy, distinguishing her from other advisors in the Madison area.
Experience: 14 years
Avg account: $319,610
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Elaine R
CFP®, Series 65
Madison, WI
Enrich Financial Partners LLC
Elaine Rich specializes in college savings strategies including 529 plans and UTMA accounts, supported by 22 years of experience and CFP® certification, making her well-equipped to navigate tax-advantaged education savings in Madison, WI. She offers a flat-fee coaching option and serves high-net-worth clients, distinguishing her with a focus on long-term investment strategies and a collaborative four-advisor team approach.
Experience: 22 years
Avg account: $1,307,196
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Mc Kenna M
Series 65
Middleton, WI
CliftonLarsonAllen Wealth Advisors, LLC
Mc Kenna Makela specializes in college savings strategies including 529 plans and UTMA accounts, offering independent advice from Middleton, WI. Her firm, CliftonLarsonAllen Wealth Advisors, serves diverse clients with integrated wealth, tax, estate, and insurance planning, using strategic asset allocation and model portfolios, and offers flat-fee options alongside AUM-based fees, which may suit families seeking coordinated, flexible financial planning.
Experience: 2 years
Avg account: $1,730,668
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Piotr W
CFP®
Madison, WI
Calculated Wealth
Piotr Wolynski offers independent guidance on college savings in Madison, WI, with expertise in 529 plans and UTMA accounts, supported by his CFP® certification and a flat-fee structure. His firm, Calculated Wealth, serves high-net-worth clients and small businesses, blending passive index fund strategies with tactical quantitative models, which may appeal to those seeking a nuanced investment approach alongside education funding.
Experience: 1 year
Avg account: $1,034,943
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Scott K
Series 63, Series 65
Madison, WI
ValMark Advisers, Inc.
Scott Kelly's 41 years of experience and expertise in college savings, annuities, and retirement income strategy make him well-equipped to guide families in Madison, WI through tax-advantaged education savings options like 529 plans and UTMA accounts. Operating independently with a flat-fee structure, he offers personalized advice within ValMark Advisers' diversified, goal-based investment approach, distinguishing him from advisors with more traditional fee models or less extensive experience.
Experience: 42 years
Avg account: $554,438
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