Seasoned, factor investing / smart beta financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without deep experience, an advisor might apply these strategies too rigidly or without considering your full financial picture. Seasoned advisors bring years of insight into how these strategies perform across market cycles, helping you avoid common pitfalls.
- Strategy customization. Ask how they tailor factor exposures to your risk tolerance and goals, rather than applying a one-size-fits-all model.
- Market cycle awareness. Confirm they adjust factor weightings based on economic conditions, not just historical data.
- Integration with your portfolio. See how they combine factor investing with your existing assets to balance growth and stability.
- Experience with public pensions. In Madison, strong public pension systems affect retirement planning; ask how they incorporate this into your factor-based approach.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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James B
Series 63
Middleton, WI
Midwest Asset Management, Inc.
James Byrd brings 38 years of experience in factor investing and smart beta strategies, applying a quantitative, systematic approach that integrates equity and fixed-income assets. Based in Middleton near Madison, his firm serves institutional clients and high-net-worth individuals with both discretionary management and consulting, charging 0.50% AUM fees or hourly rates, which may suit those seeking seasoned, independent guidance with flexible service options.
Experience: 39 years
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Joseph O
Series 65, Series 66
Middleton, WI
Tactive Advisors, LLC
Joseph Onopa brings over two decades of experience in factor investing and smart beta strategies, applying a model-driven robo-advisor platform that blends mutual funds, ETFs, and tactical asset allocation. Located near Madison in Middleton, WI, he offers flat-fee financial planning and serves a diverse client base including trusts and institutional investors, distinguishing him with a broad, integrated approach to portfolio management.
Experience: 23 years
Avg account: $214,707
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Daniel H
CFP®, Series 63, Series 65
Madison, WI
Wealth Enhancement Advisory Services, LLC
Daniel Hyland brings 44 years of experience and CFP® certification to factor investing and smart beta strategies in Madison, WI, ensuring nuanced application tailored to market cycles and client goals. Affiliated with Wealth Enhancement Advisory Services, LLC, he offers a blend of active and passive management, flat-fee and AUM pricing, and serves diverse clients including business owners and retirees, distinguishing him from advisors with narrower focuses.
Experience: 44 years
Avg account: $1,378,035
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Michelle S
CFP®, Series 63, Series 66
Madison, WI
Associated Investment Services, Inc.
Michelle Slawny's 30 years of experience and CFP® certification equip her to apply factor investing strategies thoughtfully in Madison, WI, considering market cycles and individual risk tolerance. Her firm serves individual investors and small entities, offering model portfolios and separately managed accounts with fees ranging from 1.42% to 1.81%, distinguishing her through a blend of active management and passive index investing expertise.
Experience: 31 years
Avg account: $303,096
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