Seasoned, factor investing / smart beta financial advisors in Waukesha, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without deep experience, an advisor might apply these strategies too rigidly or without considering your full financial picture. Seasoned advisors bring decades of insight into how these strategies perform across market cycles, helping you avoid common pitfalls.
- Strategy customization. Ask how they tailor factor exposures to your risk tolerance and goals, rather than using a one-size-fits-all model.
- Market cycle awareness. Confirm they adjust factor weightings based on economic conditions, not just historical data.
- Integration with your portfolio. See how they combine factor investing with your existing assets to balance growth and stability.
- Pension planning insight. Especially in Wisconsin, check how they incorporate public pension benefits into your overall investment approach.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Kevin R
CFP®, Series 63, Series 65
Pewaukee, WI
Shakespeare Wealth Management, LLC
Kevin Reardon brings 27 years of experience and CFP® certification to factor investing and smart beta strategies, tailoring exposures to client risk profiles and market conditions. Based in Pewaukee, WI, he works within a four-advisor team at Shakespeare Wealth Management, which manages over $512 million using diversified mutual funds and ETFs, charging a 1.5% AUM fee, and serving high-net-worth clients with a disciplined quarterly review process.
Experience: 27 years
Avg account: $2,047,237
-
Jacob P
Series 63, Series 65
Brookfield, WI
Wealth Enhancement Advisory Services, LLC
Jacob Peroceschi's 25 years of experience and expertise in factor investing and active portfolio management make him well-suited for clients seeking seasoned guidance in Waukesha, WI. His firm combines passive and active strategies with a strategic investment process, offering flat fees and serving a broad client base including business owners and retirees, which differentiates him from advisors with narrower focuses or fee structures.
Experience: 25 years
Avg account: $1,378,035
-
Carl S
CFP®, Series 66
Brookfield, WI
Associated Investment Services, Inc.
Carl Sellen's 21 years of experience and CFP® certification equip him to apply factor investing and smart beta strategies thoughtfully, considering market cycles and individual risk tolerance. Operating from Brookfield, WI, he offers a fee structure between 1.42% and 1.81% AUM and serves a diverse client base including individuals and small corporations, distinguishing him with a broad advisory scope and independent status.
Experience: 22 years
Avg account: $303,096
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in Waukesha, WI
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)