Independent financial advisors in McAllen, TX

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

When you want financial advice free from firm influence, an independent advisor in McAllen can help you focus on your unique goals. The risk is working with someone tied to a company that pushes certain products, which might not fit your needs.

  • Fee structure clarity. Confirm how they charge you and whether their fees align with your financial situation.
  • Local tax knowledge. Texas has no state income tax but significant property and sales taxes; see how they factor these into your plan.
  • Experience with diverse clients. Ask how they tailor advice for different life stages and financial complexities.
  • Coordination with other professionals. Check if they work well with your tax preparer or attorney to keep your plan cohesive.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Rosa Y

CFP®, Series 65

McAllen, TX

Endurance Financial Planning, LLC

Rosa Ybarra is a CFP® with 13 years of industry experience, currently serving at Endurance Financial Planning, LLC. She manages financial planning and wealth advisory services and also owns Interactive Tax Planning, LLC, where she provides tax return preparation and personal tax advice. Ybarra previously worked with the Hidalgo County Appraisal District and other financial firms. Endurance Financial Planning serves individuals, high-net-worth households, and institutional clients through discretionary wealth management, comprehensive financial planning, and ERISA retirement plan consulting. The firm uses a primarily passive investment strategy focused on index funds and ETFs, tailoring plans to clients’ financial situations and risk tolerances.

Passive / index investing General retirement planning Cash flow / budgeting
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Rafael J

Series 65

McAllen, TX

Idylian Capital

Rafael Jimenez Padron is a financial advisor at Idylian Capital with a Series 65 designation and five years of industry experience. He previously worked at the Central Bank of Mexico for four years and operates as an independent consultant specializing in quantitative financial solutions. Idylian Capital is a small registered investment adviser providing discretionary asset and portfolio management for individuals, high-net-worth clients, family offices, LLCs, and pooled investment vehicles. The firm employs a modern portfolio theory-based approach, utilizing long- and short-term strategies tailored to clients’ financial situations and risk tolerances.

Private / alternative investments Options & derivatives strategies Real estate investing
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Marco H

Series 63, Series 65

McAllen, TX

Simplicity wealth

Marco Hernandez is a financial advisor with Simplicity Wealth, holding Series 63 and Series 65 credentials and bringing 32 years of industry experience. He previously worked at Money Concepts Capital Corp for 22 years before joining Simplicity Wealth and MAH Financial Services, where he is also an owner and insurance agent specializing in annuities and life insurance. Hernandez serves on the board of directors for Valley Federal Credit Union and is co-owner of Aquaflora on Evelyn, a venture involving green house construction. Simplicity Wealth serves a diverse client base including individuals, high-net-worth investors, retirement plans, and institutional investors. The firm uses a fund-of-funds approach with ETFs, mutual funds, and individual securities, offering discretionary portfolio management, a managed account platform, and technology-driven services for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Zaira E

Series 63, Series 65

McAllen, TX

Cetera

Zaira Espinoza is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and eight years of industry experience. She has worked at firms including LPL Financial and Avantax Investment Services. Espinoza is also the Chief Executive Officer of ZEAL Wealth Partners, LLC, where she provides comprehensive financial planning and investment management services, and she owns ZEAL Transitions, LLC, which offers business strategy and transactional consulting. Cetera Investment Advisers LLC is an SEC-registered firm serving a diverse client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a nationwide network of independent advisors and operates a multi-manager platform with access to various program structures and third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Eric M

Series 63, Series 65

McAllen, TX

GWN Securities Inc.

Eric Meisel is a financial advisor at GWN Securities Inc. with 14 years of industry experience. He holds Series 63 and Series 65 licenses and has been with GWN Securities since 2016. Outside of advisory work, he is involved in providing life insurance and annuity products to clients and occasionally invests personal capital in a produce distribution business. GWN Securities offers investment advisory and related services to individual and corporate clients through various managed account programs and financial planning services. The firm employs a mix of affiliated and unaffiliated sub-advisers and utilizes market-timing and momentum-based strategies in some of its legacy programs.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting Retirement withdrawal strategies Founder/Business Owner
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Jared F

Series 65

Huntington Beach, CA

Northwest Asset Management

Jared Fruth is a financial advisor at Northwest Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Securities America, Inc., KMS Financial Services, Inc., Oppenheimer Funds, and John Paul Mitchell Systems. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension and profit-sharing plans, charities, and corporations. The firm employs a customized, fiduciary approach using Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Edwina M

Series 65

Cincinnati, OH

Waverly Advisors, LLC

Edwina Martin is a Series 65 licensed financial advisor with two years of industry experience, currently with Waverly Advisors, LLC. She previously worked at 9258 Wealth Management for five years and was employed at Teradata Corp for eleven years. Martin also serves as assistant director of tax planning at 9258 Tax and Planning, a non-investment related business. Waverly Advisors is a multi-team registered investment adviser managing portfolios for individuals, retirement plans, and pooled investment vehicles. The firm combines traditional equity and fixed-income strategies with alternative and private-market allocations, offering a range of investment management and financial planning services.

Private / alternative investments Real estate investing Options & derivatives strategies Tax-loss harvesting Multi-generational wealth transfer Founder/Business Owner Executive
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Craig M

Series 63, Series 65

Columbia, SC

Capital Investment Advisory Services, LLC

Craig Mcdaniel Jr. is a financial advisor with Capital Investment Advisory Services, LLC in Columbia, SC. He holds Series 63 and Series 65 licenses and has 13 years of industry experience. He has been with Capital Investment Group, Inc. and The McDaniel Corporation since 2012. Outside of his advisory role, he is involved in life insurance sales and serves as an independent agent for annuities and related products. Capital Investment Advisory Services, LLC provides investment advisory and supervisory services to individuals, retirement plans, corporations, trusts, estates, and charitable organizations. The firm offers customized investment management through discretionary mandates, third-party managers, and private-label model portfolios, using a blend of analytical methods with ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Annuities Options & derivatives strategies Founder/Business Owner Retired
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David H

Series 65

Irvine, CA

Martin Wealth Management, LLC

David Hart is a financial advisor with Martin Wealth Management, LLC in Irvine, CA. He holds a Series 65 credential and has 15 years of industry experience. Hart previously worked with Safeguard Investment Advisory Group and LifePro Asset Management. He is also a Certified Financial Fiduciary and volunteers as an instructor with the Foundation for Fiduciary Education, providing unbiased fiduciary financial education to the public. Martin Wealth Management offers investment advisory services primarily to individuals and high-net-worth clients by co-advising and directing accounts to a third-party money manager, Matson Money. The firm focuses on client onboarding, documentation, and ongoing review of third-party manager accounts rather than direct asset management.

Medicare planning Annuities
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP® professional with 26 years of experience in financial advisory services. She currently works at Santander Securities LLC and Santander Bank, NA, having previously held positions at TD Bank and Citizens Securities, Inc. Barrella is based in Boston, MA. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management across 10,800 client relationships. The firm offers investment advisory services, portfolio management through wrap-fee programs, and financial planning, operating both as a registered investment adviser and a FINRA-registered broker-dealer.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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