CFP®-certified, factor investing / smart beta financial advisors in Michigan
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to improve your portfolio by focusing on specific investment factors like value, momentum, or quality, you need an advisor who understands how these factors can affect your returns over time. Without this expertise, you might end up with a strategy that looks good on paper but doesn't align with your financial goals or risk tolerance. CFP® certification means these advisors have a solid foundation in financial planning, which supports their factor investing approach.
- Factor selection rationale. Ask how they choose which factors to emphasize and how those choices fit your personal investment timeline.
- Risk management approach. Confirm how they balance factor exposure with overall portfolio risk to avoid unintended concentration.
- Cost and turnover impact. Factor strategies can lead to more trading; check how they manage costs and tax implications for you.
- Integration with goals. See how they incorporate factor investing within your broader financial plan, not as a standalone tactic.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jeremy S
CFP®, Series 63, Series 66
Midland, MI
Wealth Enhancement Advisory Services, LLC
Jeremy Shafer's expertise in factor investing and smart beta strategies is supported by his CFP® certification and seven years of industry experience, making him well-equipped to tailor factor-based portfolios for clients in Michigan. Working with Wealth Enhancement Advisory Services, LLC, a large SEC-registered firm, he offers a blend of active and passive management with flat-fee and AUM-based pricing, catering to mid-career professionals and baby boomers seeking comprehensive financial planning.
Experience: 7 years
Avg account: $1,378,035
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Christopher B
CFP®, Series 63, Series 66
Grand Rapids, MI
Lifeworks Advisors, LLC
Christopher Bowman specializes in factor investing and smart beta strategies, supported by his CFP® certification and 13 years of industry experience. Based in Grand Rapids, MI, he offers flat-fee financial planning through Lifeworks Advisors, which integrates tax and accounting services and employs a planning-based tranche approach with factor-based equity strategies, distinguishing him from other advisors by combining comprehensive wealth management with specialized investment techniques.
Experience: 13 years
Avg account: $506,000
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Jack R
CFP®, Series 63
Farmington Hills, MI
Bloom Advisors
Jack Riashi Jr. is a CFP®-certified advisor in Michigan specializing in factor investing and smart beta, with 16 years of experience and a Series 63 license. He works at Bloom Advisors, which serves high-net-worth clients through fee-only, discretionary money management using strategic asset allocation and diversified multi-asset portfolios that integrate factor investing, optimization, and technical analysis. His approach balances factor exposure with risk management and cost considerations, distinguishing him from others by combining institutional funds with a comprehensive investment research process.
Experience: 16 years
Avg account: $1,387,971
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Emily S
CFP®, Series 66
Shawano, WI
Associated Investment Services, Inc.
Emily Schiltz is a CFP®-certified advisor with expertise in factor investing and smart beta, supported by four years of industry experience and a Series 66 license. She works with Associated Investment Services, Inc., which serves individual investors and small entities, offering model portfolios and separately managed accounts primarily on a non-discretionary basis. Her fee structure ranges from 1.42% to 1.81% AUM, and her background includes roles in media and hospitality, providing a diverse perspective compared to other advisors in Michigan.
Experience: 4 years
Avg account: $303,096
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Alvin W
CFP®, CFA®, Series 63, Series 65
Chicago, IL
Lake Jericho, LLC
Alvin Walker Jr. is equipped to guide factor investing strategies with his CFP® and CFA® credentials and 16 years of experience, applying a process-driven approach rooted in modern portfolio theory. Operating from an independent, fee-only firm, he serves a diverse clientele including individuals and institutions, offering flat-fee financial planning options and institutional portfolio management, which distinguishes him from advisors focused solely on individual wealth management.
Experience: 17 years
Avg account: $434,020
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