Top factor investing / smart beta financial advisors in Minneapolis, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple index tracking rather than active factor exposure management.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial goals.
- Risk management approach. Confirm how they monitor and adjust factor exposures to avoid unintended risks.
- Tax impact awareness. Factor strategies can trigger different tax events; check how they plan to minimize your tax burden.
- Portfolio integration. Understand how they combine factor investing with your existing assets to maintain balance and diversification.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jay P
Series 66, Series 65
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer in Edina, MN, specializes in factor investing and smart beta strategies, applying Modern Portfolio Theory with diversified, low-cost ETFs and mutual funds. His firm offers flat-fee financial planning and serves high-net-worth clients, differentiating him with a buy-and-hold approach that integrates passive and factor-based investments alongside ESG options.
Experience: 11 years
Avg account: $2,886,737
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Craig K
Series 63, Series 66
Minneapolis, MN
Associated Investment Services, Inc.
Craig Keisling offers expertise in factor investing and smart beta strategies, supported by 25 years of experience and credentials including Series 63 and 66. Operating in Minneapolis with Associated Investment Services, he provides advisory and brokerage services to individuals and small entities, utilizing model portfolios and third-party managers with a non-discretionary approach and fees ranging from 1.42% to 1.81% AUM.
Experience: 26 years
Avg account: $303,096
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Steven W
Series 63
Bloomington, MN
Compass Financial Management LLC
Steven Walstad specializes in factor investing and smart beta strategies, leveraging 29 years of experience to manage active factor exposures and integrate them with clients' portfolios. Based in Bloomington, MN, he operates through Compass Financial Management LLC, which serves a diverse clientele including high-net-worth individuals and pension plans, offering discretionary portfolio management with a blend of fundamental and technical analysis.
Experience: 29 years
Avg account: $393,103
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Jordan E
CFP®, Series 65
Minneapolis, MN
Marquette Wealth Management
Jordan Elling specializes in factor investing and smart beta strategies, applying disciplined, factor-aware active management to enhance portfolio efficiency in less efficient market segments. Based in Minneapolis, he serves high-net-worth clients with a 1.00% AUM fee, combining his CFP® certification and nine years of experience to integrate these strategies within comprehensive wealth management solutions.
Experience: 9 years
Avg account: $3,535,151
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Chad E
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Chad Essman specializes in factor investing and smart beta strategies, supported by 20 years of experience and CFP® certification, making him well-equipped to manage targeted investment drivers for clients in the Minneapolis area. His firm combines passive and active management with a strategic investment process, offering flat fees and serving a diverse client base including business owners and retirees, which distinguishes him from other advisors in the region.
Experience: 21 years
Avg account: $1,378,035
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