CFP®-certified, private / alternative investments financial advisors in Palo Alto, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden risks or liquidity issues that can disrupt your financial goals. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Risk assessment skills. Confirm how they evaluate the unique risks of private investments compared to public markets.
- Liquidity planning. Ask how they manage cash flow given that alternative assets often can't be sold quickly.
- Tax implications. Private investments can have complex tax consequences; check how they coordinate with your tax professional.
- Portfolio integration. See how they balance alternative assets with your traditional holdings to align with your overall goals.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Sharon P
CFP®
Los Altos, CA
Traveka Wealth, LLC
Sharon Paratte's CFP® certification and expertise in private and alternative investments equip her to manage complex assets like private equity and hedge funds effectively. At Traveka Wealth, she applies a diversified, tax-efficient approach tailored to high-net-worth clients, with fees up to 1.25% AUM, distinguishing her through a blend of personalized service and experience from Goldman Sachs and United Capital.
Experience: 4 years
Avg account: $3,751,891
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Annamalai R
CFP®
Los Altos, CA
Family CFO Inc
Annamalai Rajendran, a CFP® professional with 15 years of experience, specializes in private and alternative investments, offering personalized financial planning and investment management from Los Altos, CA. His firm, Family CFO Inc, emphasizes strategic asset allocation with low-cost, mostly passive strategies, serving high-net-worth clients with a 1.00% AUM fee and hourly rates for limited scope planning.
Experience: 15 years
Avg account: $5,719,895
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Thomas L
CFP®, Series 63, Series 65
Los Altos, CA
Diversifi Capital Inc
Thomas Lowish is a CFP®-certified advisor in Los Altos, CA, specializing in private and alternative investments with a focus on high-net-worth clients. His firm, Diversifi Capital Inc, offers discretionary portfolio management and private equity fund advisement, supported by documented Investment Policy Statements. Unlike some peers, he provides flat-fee options and virtual financial-planning subscriptions, catering to established professionals and business owners seeking integrated, flexible financial planning.
Experience: 4 years
Avg account: $2,436,357
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Donghyup S
CFP®, Series 63, Series 65
Los Altos, CA
Charles Schwab
Donghyup Shin, a CFP® with 15 years of experience, specializes in private and alternative investments and multi-state taxation, serving clients from Los Altos, CA. Working at Charles Schwab, a large firm with a 0.80% AUM fee, he supports high-net-worth individuals through discretionary and non-discretionary management, leveraging multi-asset model portfolios and extensive research resources.
Experience: 16 years
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Brent W
CFP®, Series 66
Palo Alto, CA
Red Crane Wealth Management, LLC
Brent Woolsey's 21 years of experience and CFP® certification equip him to manage private and alternative investments effectively in Palo Alto, CA. His firm, Red Crane Wealth Management, offers flat-fee financial planning and manages a private investment fund with a flexible strategy including derivatives and alternative assets, distinguishing him from others by combining active portfolio management with a broad range of client services.
Experience: 21 years
Avg account: $945,375
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