Independent, factor investing / smart beta financial advisors in Pasadena, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you’re likely looking to improve returns or reduce risk by targeting specific investment factors like value, momentum, or quality. Without an advisor who truly understands these approaches, you might end up with a portfolio that doesn’t align with your goals or exposes you to unintended risks. Independent advisors here operate without ties to specific firms, which can mean more flexibility in choosing investments.
- Factor selection expertise. Ask how they decide which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor and control risks unique to factor-based strategies, such as factor crowding or style drift.
- Portfolio integration. See how they combine factor investing with your broader financial plan, not just as a standalone tactic.
- Fee transparency. Independent status often means clearer fee structures; verify how their fees align with your investment approach.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Daniel V
Series 65
Scottsdale, AZ
SabriEnt Systems, LLC
Daniel Vickers specializes in factor investing and smart beta strategies, supported by SabriEnt Systems' focus on fundamentals-driven, multi-factor quantitative models. Although based in Scottsdale, AZ, his firm serves institutional investors and advisers through subscription platforms, offering a unique approach without managing client assets directly. His fee structure is subscription-based, ranging from $20 to $30 monthly, which differs from traditional asset-based fees and may suit clients seeking transparent, model-driven insights.
Experience: 1 year
Avg account: $0
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Giovanni C
Series 65
Los Angeles, CA
Tactive Advisors, LLC
Giovanni Cuarez specializes in factor investing and smart beta strategies, leveraging a Black-Litterman framework for tactical asset allocation, which suits investors seeking nuanced factor exposure in Pasadena, CA. His firm, Tactive Advisors, offers flat-fee and independent advisory services, combining robo-advisor technology with personalized portfolio management, and serves a diverse client base including individuals and institutional investors.
Experience: 5 years
Avg account: $214,707
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Edwin C
Series 63
Pasadena, CA
Mariposa Capital Management, LLC
Edwin Choi specializes in factor investing and smart beta strategies, offering independent advisory services in Pasadena, CA, with 16 years of experience and a Series 63 designation. His firm emphasizes an evidence-based, goal-oriented approach using passive index funds and ETFs, catering to high-net-worth clients with a 1.000% annual AUM fee, distinguishing him through his dual role as CEO of a portfolio management software company.
Experience: 16 years
Avg account: $1,850,000
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Charles B
Series 65
San Marino, CA
Greyfield Capital Management LLC
Charles Bettendorf specializes in factor investing and smart beta strategies, offering independent advisory services from San Marino, CA, with seven years of industry experience and a Series 65 designation. His firm, Greyfield Capital Management, uses a fundamental research-driven approach and serves individuals, trusts, and charitable organizations, differentiating him by integrating higher-risk and less liquid positions with transparent performance disclosures.
Experience: 7 years
Avg account: $1,580,065
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Andrew H
CFP®, Series 65
Pasadena, CA
Nasdaq Dorsey Wright
Andrew Hyer specializes in factor investing and smart beta strategies, leveraging 21 years of experience and a CFP® certification to serve high-net-worth clients in Pasadena, CA. His firm, Nasdaq Dorsey Wright, employs a rules-based, technical analysis approach with Point & Figure charting, offering flexible flat-fee and hourly pricing options that distinguish him from other independent advisors in the area.
Experience: 21 years
Avg account: $522,264
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