CFP®-certified financial advisors working with HENRYs (high earners, not rich yet) in Pasadena, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, you need an advisor who understands the unique cash flow and tax challenges you face. Without this focus, it's easy to overlook how your current expenses and tax bracket affect your ability to save and invest effectively. CFP® certification means these advisors have formal training in financial planning, which can help you navigate complex decisions.
- Income and expense balance. Ask how they help manage your high earnings alongside lifestyle costs to boost savings without feeling restricted.
- Tax impact awareness. Confirm they consider California's high income taxes and how Proposition 13 limits property tax growth when planning.
- Growth trajectory planning. Look for advisors who model your potential income increases and adjust strategies as your financial picture evolves.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Francisco S
CFP®, Series 66
Pasadena, CA
AWM Capital, LLC
Francisco Sanchez is well-suited for high earners in Pasadena navigating complex tax and cash flow challenges, leveraging his CFP® certification and expertise in tax strategies for small businesses. His firm, AWM Capital, LLC, serves high-net-worth clients with a liability-driven investing approach and offers flat-fee financial planning, distinguishing him from others with flexible fee structures and a background that includes military service and business consulting.
Experience: 5 years
Avg account: $3,009,578
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Patrick C
CFP®, CFA®, Series 66
San Marino, CA
Wealth Enhancement Advisory Services, LLC
Patrick Chin's CFP® certification and experience with HENRY clients make him well-suited to address the cash flow and tax challenges faced by high earners in Pasadena. His firm employs an IPS-driven investment approach grounded in modern portfolio theory, offering flat fees starting at $250, which may appeal to clients seeking transparent pricing and disciplined portfolio management.
Experience: 7 years
Avg account: $1,378,035
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Eric M
CFP®, Series 66
Pasadena, CA
Cetera
Eric Ma's 20 years of experience and CFP® certification equip him to address the financial complexities faced by high earners in Pasadena, including tax-loss harvesting and retirement plans tailored for business owners. Working with Cetera, a large firm with over 6,800 advisors, he offers flexible flat-fee and hourly consulting options, distinguishing him from others by combining personalized planning with extensive institutional resources.
Experience: 20 years
Avg account: $306,089
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Kevin S
CFP®, Series 66
Pasadena, CA
D.A. Davidson & Co.
Kevin Savage's 23 years of experience and CFP® certification equip him to address the financial complexities faced by high earners in Pasadena, including tax considerations and growth planning. His role at D.A. Davidson & Co., a large firm offering diverse services like retirement plan advisory and equity research, complements his focus on HENRYs and established professionals, providing a broad resource base compared to smaller firms.
Experience: 24 years
Avg account: $552,040
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John F
CFP®, Series 63, Series 65
Los Angeles, CA
RBC Capital Markets
John Fogarty Jr. is a CFP®-certified advisor with 32 years of experience, specializing in serving HENRY clients and executives, which suits high earners in Pasadena managing complex cash flow and tax challenges. Affiliated with RBC Capital Markets, a large firm offering flat-fee options and diverse advisory programs, he provides expertise in tax-loss harvesting and sustainable investing, differentiating him from advisors focused solely on wealth accumulation.
Experience: 33 years
Avg account: $1,017,425
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