Top financial advisors working with HENRYs (high earners, not rich yet) in Petaluma, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, you need an advisor who understands the unique challenges of balancing current expenses with future financial goals. A common mistake is focusing only on investment growth without managing cash flow and tax strategies tailored to your income level.
- Income tax navigation. California's high income taxes require careful planning to avoid surprises and optimize take-home pay.
- Property tax awareness. Advisors should consider Proposition 13's limits on property tax increases when discussing homeownership and long-term costs.
- Cash flow management. Look for guidance on balancing spending, saving, and investing to build wealth steadily without overextending.
- Career growth planning. Ask how they incorporate your earning potential and career trajectory into your financial roadmap.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Alicia M
Series 66
Petaluma, CA
Merrill
Alicia Marquez specializes in serving HENRY clients in Petaluma, combining 8 years of experience with expertise in tax-loss harvesting and active portfolio management to address the unique financial challenges of high earners not yet rich. Working at Merrill, a large firm known for tax-efficient strategies and integrated financial services, she offers managed accounts with a 1.10% AUM fee, catering to mid-career professionals including executives and business owners.
Experience: 8 years
Avg account: $860,085
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Scott S
PFS™
Petaluma, CA
Cetera
Scott Stroud specializes in serving HENRY clients in Petaluma, CA, with expertise in wealth management, tax-loss harvesting, and retirement plans tailored for business owners. His flat-fee structure and affiliation with Cetera, a large firm offering diverse portfolio management and fiduciary services, distinguish him from others by combining personalized planning with institutional resources.
Experience: 1 year
Avg account: $306,089
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Mark P
Series 66
Novato, CA
Compound Planning, Inc.
Mark Patzer specializes in serving HENRY clients, offering expertise in tax-loss harvesting and retirement plans tailored for business owners, which suits high earners balancing income and future goals. Operating from Novato, CA, he provides flat-fee and negotiable AUM pricing through Compound Planning, a firm managing $4.3 billion with customizable portfolio management, distinguishing him with flexible fee structures and a broad service scope.
Experience: 9 years
Avg account: $262,119
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Denis W
Series 63, Series 65
Santa Rosa, CA
Trek Financial
Denis Wheatley specializes in serving high earners not yet rich, offering expertise in tax-loss harvesting and options strategies that can help manage California's complex tax environment. With 42 years of experience and a flat-fee structure for financial planning, he combines strategic ETF allocations and tax-aware direct indexing, distinguishing him from others by integrating active portfolio management with a focus on values-based investing.
Experience: 43 years
Avg account: $537,789
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Brendan W
Series 63, Series 65
Novato, CA
Wealth Enhancement Advisory Services, LLC
Brendan Wolf specializes in serving HENRY clients and mid-career professionals, offering expertise in active portfolio management and business exit strategies. Operating from Novato, CA with Wealth Enhancement Advisory Services, LLC, he provides flexible fee options including flat fees and hourly rates, supported by a large firm's strategic investment approach blending passive and active management.
Experience: 1 year
Avg account: $1,378,035
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