CFP®-certified financial advisors working with HENRYs (high earners, not rich yet) in Pleasanton, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, you need an advisor who understands the unique challenges of balancing current expenses with future financial goals. Without this focus, it's easy to overlook how taxes and lifestyle choices today impact your ability to build lasting wealth.
- Tax-aware planning. Look for advisors who consider California's high income taxes alongside protections like Proposition 13, which limits property tax increases.
- Cash flow management. Confirm how they help you prioritize saving and investing while managing day-to-day expenses.
- Career growth integration. Ask how they adjust your financial plan as your income and job situation evolve.
- Debt and savings balance. Ensure they address managing any debt alongside building emergency funds and retirement savings.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Deirdre H
CFP®
Menlo Park, CA
Branch & Bloom Financial Planning, LLC
Deirdre Hegarty specializes in financial planning for HENRYs, offering tax-aware strategies and cash flow management tailored to high earners in the Bay Area. With a background in engineering and project management, she provides structured, project-based and ongoing planning with transparent flat fees, distinguishing her through a values-driven, clear process and flexible engagement options.
Experience: 2 years
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Michael I
CFP®, Series 63, Series 65
Walnut Creek, CA
RBC Capital Markets
Michael Isola's 27 years of experience and CFP® certification equip him to address the financial complexities faced by high earners in Pleasanton, CA, including tax-aware planning and cash flow management. Affiliated with RBC Capital Markets, a large firm offering flat-fee options, he also specializes in sustainable investing and concentrated stock management, providing a broad range of services beyond typical HENRY-focused advisors.
Experience: 28 years
Avg account: $1,017,425
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Howard H
CFP®, Series 63, Series 65
Pleasanton, CA
Cetera
Howard Hertz's 27 years of experience and CFP® certification equip him to address the financial complexities faced by high earners not yet rich in Pleasanton, CA. His expertise in tax-loss harvesting and retirement plans for business owners, combined with Cetera's large-firm resources and flexible flat-fee planning options, distinguishes him from other advisors in managing evolving income and tax considerations.
Experience: 27 years
Avg account: $306,089
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Daniel G
CFP®, Series 63
Livermore, CA
Wealth Enhancement Advisory Services, LLC
Daniel Goodman is well-suited for HENRY clients in Pleasanton, CA, offering 12 years of experience and CFP® certification. He works at Wealth Enhancement Advisory Services, a large SEC-registered firm that blends passive and active investment strategies. His fee options include flat fees from $250 to $50,000 and hourly consulting up to $600, providing flexible planning services compared to other advisors.
Experience: 12 years
Avg account: $1,378,035
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Brian N
CFP®, Series 63, Series 65
Newark, CA
Twin Peaks Wealth Advisors
Brian Nguyen's 18 years of experience and CFP® certification equip him to address the financial complexities faced by HENRYs balancing current expenses with future goals. Based in Newark, CA, he offers flat-fee financial planning up to $30,000 and integrates alternative and ESG investments, distinguishing him from others by combining traditional wealth management with values-based investing and a focus on mid-career professionals.
Experience: 18 years
Avg account: $1,347,872
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