Flat-fee financial advisors working with HENRYs (high earners, not rich yet) in Pleasanton, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, managing your finances carefully now can set you up for long-term success. Without focused planning, it's easy to overlook how high state income taxes and property tax rules like Proposition 13 affect your overall financial picture.
- Income tax navigation. Look for advisors who understand California's high income tax brackets and how to optimize your tax situation year to year.
- Property tax strategy. Confirm they know how Proposition 13 limits property tax increases and can help you leverage this for your homeownership plans.
- Cash flow management. Ask how they balance saving, investing, and spending to keep your finances flexible as your income grows.
- Flat-fee clarity. These advisors charge a set fee, so you know what you’ll pay without surprises tied to your assets or transactions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Phillip H
Series 66
Pleasanton, CA
Wells Fargo Clearing
Phillip Hohn specializes in serving HENRY clients in Pleasanton, CA, with expertise in retirement income strategy, concentrated stock management, and college savings plans. His flat-fee structure and affiliation with a large firm provide clarity and resources, while his focus on technology professionals and values-based investing distinguishes him from other advisors in the area.
Experience: 19 years
Avg account: $475,575
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Howard H
CFP®, Series 63, Series 65
Pleasanton, CA
Cetera
Howard Hertz specializes in serving HENRY clients in Pleasanton, CA, offering flat-fee financial planning and consulting tailored to high earners managing complex tax and retirement needs. With 27 years of experience and CFP® certification, he combines expertise in wealth management and tax strategies at Cetera, a large firm supporting diverse client portfolios, distinguishing him from advisors with less comprehensive service models.
Experience: 27 years
Avg account: $306,089
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Daniel G
CFP®, Series 63
Livermore, CA
Wealth Enhancement Advisory Services, LLC
Daniel Goodman specializes in serving HENRY clients with flat-fee financial planning, offering clear fees from $250 to $50,000, which suits high earners in the Pleasanton area. His 12 years of experience at a large SEC-registered firm that blends active and passive investment strategies distinguishes him from others who may not offer such comprehensive portfolio management and business owner retirement planning expertise.
Experience: 12 years
Avg account: $1,378,035
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Carol O
Series 63, Series 65
Pleasanton, CA
Prosperity Capital Advisors
Carol Ochoa specializes in serving HENRY clients in Pleasanton, CA, offering flat-fee financial planning and consulting with fees ranging from $500 to $50,000. With 17 years of experience and expertise in active portfolio management, options strategies, and retirement plans for business owners, she provides a model-driven, multi-sleeved investment approach that includes alternative solutions, distinguishing her from other advisors in the area.
Experience: 18 years
Avg account: $506,095
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Michael L
Series 63, Series 66
Pleasanton, CA
Savvy
Michael Lambrecht specializes in serving HENRY clients in Pleasanton, CA, offering flat-fee financial planning and tax preparation services tailored to high earners managing complex tax situations. With 35 years of experience and expertise in tax-loss harvesting, ESG investing, and concentrated stock management, he provides a blend of index-based and customized investment strategies, distinguishing him from advisors with more traditional fee structures or less diverse investment approaches.
Experience: 35 years
Avg account: $1,062,133
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