CFP®-certified advisors focused on founder/business owner in Puerto Rico

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you run a business in Puerto Rico, you likely face unique challenges like managing cash flow, planning for growth, and navigating local tax rules. Without an advisor who understands these specific needs, you might miss opportunities to optimize your business finances or plan effectively for your personal wealth.

  • Business cash flow insight. Look for advisors who ask detailed questions about your revenue cycles and expenses to help you manage liquidity.
  • Tax strategy alignment. Confirm how they incorporate Puerto Rico’s tax incentives and regulations into your financial plan.
  • Exit and succession planning. Ask how they help founders prepare for selling or passing on their business while maximizing value.
  • Personal and business integration. The best advisors connect your business goals with your personal financial objectives, not treating them separately.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Answer a few questions to see advisors matched to you.

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Alejandro S

Series 65

San Juan, PR

Atlantis Investment Coaching, LLC

Alejandro Santiago is a financial advisor at Atlantis Investment Coaching, LLC with a Series 65 designation and two years of industry experience. He has been with Atlantis Investment Coaching since 2015. Outside of advisory work, he is also an insurance agent and provides business consulting services to his family's businesses. Atlantis Investment Coaching primarily serves individual clients, including many high-net-worth households, as well as pension plans and business entities. The firm offers holistic financial planning and educational workshops, following an asset-class, market-efficient investment philosophy that emphasizes the use of no-load, structured, or index funds and refers clients to third-party investment managers for portfolio management.

Cash flow / budgeting General retirement planning General estate planning guidance
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Francisco T

Series 65

San Juan, PR

Strategic Wealth Partners, Ltd.

Francisco Texidor Figueroa is a financial advisor at Strategic Wealth Partners, Ltd. with three years of industry experience. He holds a Series 65 designation and has previously worked at Banco Popular and Banco Cooperative de PR. He also provides retirement plan consulting services through a related business, Retirement Partner Advisors. Strategic Wealth Partners, Ltd. serves individuals, pension and profit-sharing plans, foundations, and corporate accounts, offering comprehensive portfolio management, financial planning, retirement plan consulting, and outsourced chief investment officer services. The firm manages approximately $1.3 billion across a broad range of investment types and employs a mix of fundamental, technical, and charting analysis in portfolio construction.

Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy
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Jose Q

Series 66

San Juan, PR

Calton & Associates, Inc.

Jose Quinones Porrata is a financial advisor at Calton & Associates, Inc. with 33 years of industry experience. He holds a Series 66 designation and has worked at firms including Modern Capital Advisors, Modern Capital Securities, and Cetera Advisor Networks LLC. In addition to his advisory role, he has operated as an independent insurance agent since 1982, focusing on disability, fixed annuities, life/accident/health, long-term care, and property & casualty insurance. Calton & Associates serves individual investors, retirement plans, trusts, estates, and other retail clients by offering portfolio management, fee-based financial planning, retirement plan consulting, and access to third-party money managers. The firm provides both commissionable brokerage and insurance products alongside advisory services, with investment recommendations tailored to client goals and multiple program structures including firm-managed wrap programs and separate account platforms.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Executive Founder/Business Owner
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Alexandra M

Series 66

Guaynabo, PR

LPL Financial

Alexandra Marquez is a financial advisor with LPL Financial, holding a Series 66 designation and 15 years of industry experience. Her prior roles include positions at CUNA Brokerage Services, CUNA Mutual Group, and Citi International Financial Services. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and a large network of investment adviser representatives.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Patrick R

CFA®

Dorado, PR

Euro Pacific Asset Management, LLC

Patrick Rien is a CFA® charterholder with 14 years of industry experience, currently serving at Euro Pacific Asset Management, LLC since 2010. He is based in Dorado, Puerto Rico, and is part of a five-advisor team at the firm. Euro Pacific Asset Management provides investment advisory services to individual and high-net-worth clients through separately managed accounts and mutual funds. The firm emphasizes international exposure with a blend of top-down and bottom-up analysis, managing approximately $1.36 billion in discretionary assets across a diverse client base and institutional mandates.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Jared F

Series 65

Huntington Beach, CA

Northwest Asset Management

Jared Fruth is a financial advisor at Northwest Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Securities America, Inc., KMS Financial Services, Inc., Oppenheimer Funds, and John Paul Mitchell Systems. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension and profit-sharing plans, charities, and corporations. The firm employs a customized, fiduciary approach using Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Edwina M

Series 65

Cincinnati, OH

Waverly Advisors, LLC

Edwina Martin is a financial advisor at Waverly Advisors, LLC with two years of industry experience. She holds a Series 65 designation and previously worked at 9258 Wealth Management for five years and Teradata Corp for eleven years. In addition to her advisory role, she serves as assistant director of tax planning at 9258 Tax and Planning. Waverly Advisors, LLC is an SEC-registered enterprise adviser serving individuals, corporations, retirement plans, and pooled investment vehicles. The firm offers discretionary and non-discretionary portfolio management, financial planning, and fiduciary services, employing a combination of centralized and customized investment strategies across traditional and alternative asset classes.

Private / alternative investments Real estate investing Tax-loss harvesting Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Executive
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Jeffrey P

Series 66

Dacula, GA

Merrill

Jeffrey Park is a financial advisor with Merrill, holding a Series 66 credential and seven years of industry experience. He has worked at Merrill in multiple capacities since 2011, with brief stints at JPMorgan Chase Bank and J.P. Morgan Securities in 2022. Merrill serves a diverse client base including individuals, retirement plans, corporations, and institutional clients, offering managed account programs, discretionary portfolio management, and brokerage services. The firm employs a range of program strategies and manager-constructed portfolios, with oversight from its CIO and platform management, and leverages its affiliation with Bank of America to support trading, lending, and capital markets activities.

Tax-loss harvesting Active portfolio management Executive Founder/Business Owner Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Craig M

Series 63, Series 65

Columbia, SC

Capital Investment Advisory Services, LLC

Craig Mcdaniel Jr. is a financial advisor with Capital Investment Advisory Services, LLC in Columbia, SC. He holds Series 63 and Series 65 licenses and has 13 years of industry experience. He has been with Capital Investment Group, Inc. and The McDaniel Corporation since 2012. Outside of his advisory role, he is involved in life insurance sales and serves as an independent agent for annuities and related products. Capital Investment Advisory Services, LLC provides investment advisory and supervisory services to individuals, retirement plans, corporations, trusts, estates, and charitable organizations. The firm offers customized investment management through discretionary mandates, third-party managers, and private-label model portfolios, using a blend of analytical methods with ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Annuities Options & derivatives strategies Founder/Business Owner Retired
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Elizabeth B

Series 66

Chicago, IL

J.P. Morgan Securities

Elizabeth Brown is a Series 66 licensed financial advisor with J.P. Morgan Securities in New York, NY, where she has worked since 2012. She has 26 years of industry experience. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP®-certified financial advisor with 26 years of industry experience. She is currently with Santander Securities LLC and Santander Bank, NA, having previously worked at TD Bank and Citizens Securities, Inc. Barrella holds Series 63 and Series 65 licenses. Santander Securities LLC provides investment advisory and related services to a diverse client base, including individuals, corporations, charitable organizations, retirement plans, and institutional clients. The firm offers wrap-fee advisory programs and financial planning services, delivering investment advice through the FMAX managed-account platform with discretionary portfolio management and ongoing suitability reviews.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Elanna G

CFP®, Series 66

Cleveland, OH

Cambridge Investment Research Advisors

Elanna Gould is a CFP® professional with five years of industry experience, currently affiliated with Cambridge Investment Research Advisors. Her prior work includes roles at PepsiCo and The Cleveland Clinic Lerner Research Center. She also maintains an independent insurance agency representing various insurance companies. Cambridge Investment Research Advisors serves a diverse clientele including individual investors, retirement plans, and charitable organizations, offering financial planning, portfolio management, and access to third-party sub-advisers through multiple account platforms.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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Ethan S

CFP®, Series 65

Auburn Hills, MI

Plante Moran FInancial Advisors

Ethan Siekkinen is a financial advisor with Plante Moran Financial Advisors, holding a Series 65 designation and beginning his advisory career in 2023. Prior to joining the firm, he worked at J Wilson Wealth Management and has experience outside finance with Rizzo Lawn Care. Plante Moran Financial Advisors provides investment advisory, financial planning, and estate planning services to a diverse client base including individual investors, charitable organizations, corporations, and trusts. The firm emphasizes strategic asset allocation, manager selection, and uses a combination of fundamental, technical, and cyclical analysis supported by a proprietary equity market valuation model.

Options & derivatives strategies Concentrated stock management Private / alternative investments Wealth management Business succession planning Founder/Business Owner Executive
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Thomas M

CFP®, Series 63, Series 65

Irving, TX

Raymond James Financial

Thomas Mcintire is a CFP® with 33 years of experience in the financial services industry, currently affiliated with Raymond James Financial in Irving, TX. His prior roles include positions at Cadent Capital, LLC, Insurance Planners & Advisors Group, and The Guardian Life Insurance Company. He serves as a board member and finance committee member for the Dallas Rotary Club Foundation, overseeing investments and supporting the foundation’s philanthropic efforts. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, and municipalities. The firm provides financial planning and non-discretionary investment consulting, emphasizing tailored strategies developed through client collaboration and supported by extensive research and asset-allocation analysis.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Jace H

CFP®, Series 63, Series 66

Hurst, TX

Leo Wealth, LLC

Jace Hart is a CFP® professional with eight years of industry experience, currently serving as an advisor at Leo Wealth, LLC since 2023. His prior roles include positions at LPL Financial LLC and Fidelity Brokerage Services LLC. Leo Wealth provides investment advisory and financial planning services to a diverse client base, including individuals, trusts, institutions, and retirement plans. The firm employs a combination of diversified ETF model portfolios and systematic single-stock models, utilizing sub-advisors and third-party managers to implement specialized strategies.

Options & derivatives strategies Private / alternative investments Concentrated stock management Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Established Professionals HENRY (High Earners, Not Rich Yet)
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