CFP®-certified financial advisors working with HENRYs (high earners, not rich yet) in San Diego, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, you need an advisor who understands the unique challenges of balancing current expenses with future financial goals. Without this focus, it's easy to overlook how taxes and lifestyle choices today affect your ability to build lasting wealth.
- Tax-aware planning. Look for advisors who consider California's high income taxes and how Proposition 13 limits property tax increases, helping you manage your tax burden effectively.
- Cash flow management. Ask how they help you prioritize saving and investing while maintaining your desired lifestyle without overextending.
- Career growth integration. Confirm they factor in your potential income growth and job changes to keep your financial plan realistic and adaptable.
- Debt and savings balance. Ensure they address managing any student loans or other debts alongside building emergency savings and retirement funds.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Sarah S
CFP®, Series 63, Series 66
San Diego, CA
Navy Federal Investment Services, LLC
Sarah Sealey's 31 years of experience and CFP® certification equip her to address the financial complexities faced by high earners in San Diego, including tax-aware planning and cash flow management. At Navy Federal Investment Services, she offers flat-fee digital portfolios and integrates retirement planning with ESG investing, distinguishing her approach from others by combining seasoned expertise with diverse investment options.
Experience: 31 years
Avg account: $282,883
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Neva B
CFP®, Series 66
San Diego, CA
Wealth Enhancement Advisory Services, LLC
Neva Bradley is a CFP®-certified advisor in San Diego experienced with HENRY clients, offering expertise in active portfolio management and retirement plans for business owners. She works at Wealth Enhancement Advisory Services, a large SEC-registered firm providing both flat fees and AUM-based pricing, blending passive and active investment strategies, which may suit clients seeking a comprehensive approach with flexible fee options.
Experience: 10 years
Avg account: $1,378,035
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Michael C
CFP®, Series 66
San Francisco, CA
RBC Capital Markets
Michael Cox specializes in serving HENRY clients in San Diego, combining 11 years of experience with CFP® certification to address tax-aware planning and wealth management challenges. His role at RBC Capital Markets, a large firm offering flat-fee options and customized portfolio management, distinguishes him by providing access to diverse investment strategies and institutional resources compared to smaller practices.
Experience: 11 years
Avg account: $1,017,425
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Lisa M
CFP®, Series 63, Series 65
San Diego, CA
Mission Wealth Management, LP
Lisa Murphy is well-suited for high earners in San Diego balancing current expenses with future goals, offering expertise in sustainable investing, business exit strategies, and retirement plans for business owners. Her firm, Mission Wealth Management, manages $17 billion with a long-term, diversified investment approach, and she provides flat-fee financial planning, distinguishing her from advisors with traditional fee structures.
Experience: 9 years
Avg account: $3,159,829
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Brandon B
CFP®
La Jolla, CA
AlphaCore Capital LLC
Brandon Bol, a CFP® professional based in La Jolla, specializes in serving HENRY clients with six years of experience and expertise in income planning, retirement income strategy, and active portfolio management. His firm, AlphaCore Capital LLC, offers flat-fee financial planning and emphasizes alternative investments alongside traditional assets, differentiating him with a customized, tax-aware approach suited for high earners balancing growth and lifestyle in San Diego.
Experience: 6 years
Avg account: $3,134,712
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